Account Manager
To deliver comprehensive marketing solutions to clients, I collaborate with internal creative team and external production companies, overseeing marketing campaigns from conceptualization to execution. My primary responsibilities include maintaining client relationships; managing project execution, budgets, and schedules; and evaluating performance. The brands I serve include Colgate, IKEA, DBS Bank, and Hill's Pet Food.• Managed client's CRM with 1,000,000+ consumer records. Analyzed data to target campaign audience precisely and presented post-campaign reports to optimize operational efficiency.• Conducted in-depth market research through focus group discussions, gaining valuable insights into client's industry. The campaign was designated as a pilot for the Asia-Pacific region.• Utilized Excel to process and visualize 2,500+ raw data points, transforming findings into actionable insights, resulting in a 48% message open rate and a 21% click-through rate, 2.4 times above average.• Developed a membership and product arrival notification framework for a pet food brand, accumulating over 100,000 pieces of first-party consumer data.• Launched a product campaign that led to a 1.2% increase in market share within three months. Attained a 65% view-through rate for a social film, surpassing average by 1.6 times.• Directed content creation for Ogilvy Taiwan's Facebook and LinkedIn pages. Utilized Social Listening tools to evaluate performance results and provided strategic advice to general manager.
