In charge of DJI, Insta360, Arozzi, Hikvision, PGY Tech, Startech, Trifo and few more brands mainly New Technologies and STEM.

Newegg Inc. is the second-largest online-only retailer in the United States. Founded in 2001, Newegg has more than 12 million registered users and regularly earns industry-leading customer service ratings.Managed 39 categories including: Consumer Electronics, Cell Phones, Wearable, Home Automation, Networking, Servers, Office Automation, Office Equipment, Monitors, Software.Key Achievements by end of 2016:• Managed a total of 39 categories from 5 categories• Built, trained and hired a team of 12 product managers (Canada and Taiwan)• Increased revenues by 52.4%, Net Margins by 40.4%, Units shipped by 36.8%• Handled P&L with turnover in-excess of CAD$ 30 million.Daily Tasks:• Develop and maintain strong vendor relationships.• Negotiate new vendor contracts, yearly vendors’ support and product pricing • Negotiate and secure best pricing, supply, product allocation, promotional program from vendor and distributor• Lead category team in the development of a strategic road-map that evolves across all product lines. Provide team with the direction and resources/tools needed to achieve objectives.• Contribute to the Marketing & Promotion program by sharing key market insights, sales analysis and standardize tools• Coach and support Merchandiser and Buyer in prioritizing projects and developing strategy development• Develop business plans, vision, tactics and strategies for achieving category volume, contribution, and share objectives.• Optimize vendor programs, products mix, sales and gross margin to achieve budget and target• Conduct market analysis and identify opportunities for demand, and sales opportunities.

Hired on a contractual basis in the online setup team and managed to turn my position into a small effective department that excelled in processing PIM requests in record times and accuracy. • Introduced PIM to the company and initiated the creation of an internal database system to replace the existing spreadsheet based system.• Reduced ‘products creation time’ by more than 50% by implementing new workflows and standards.• Reduced errors in the ‘new form creation’ by more than 90% by creating ad hoc excel sheets and routines that auto-audited work in process. • Recruited, trained and supervised team members as well as coop students.• Introduced standards for digital imaging and created an internal photography studio• Handled products photo & video as well as digital editing and the creation of brand logos in vector formats (.ai)

UAE leader in the distribution and integration of major graphics, computer storage, archiving and video broadcasting solutions. Private company with annual revenues of $25 million.Responsible for the growth strategy and market place positioning with a primary concentration on New Business Development, Account Management, Inside Sales and Marketing (38 team members)• Achieved 48% sales growth and grew customer base by 28% • Successfully setup and managed regional distribution infrastructure in the Middle East & North Africa• Sold and managed major accounts such as Kingdom Holding Co., Al Jazeera Documentary Channel, Lebanese Broadcasting Corporation and Studio Vision Inc. • Managed the complete planning, sales, ordering, purchasing, shipping, delivery and collections cycles.• Prepared yearly/seasonal forecasts per departments/product(s) and managed related budgets spending• Implemented vendor sales policies and created customised local plans and promotions• Successfully organized major products' events and exhibitions’ participations in the UAE

Supplier and system integrator of turnkey graphics, animation, and non-linear editing solutions for local broadcasters, post production houses, universities and government agenciesHired as part of a turn-around management team (13 team members)• Grew customer base by 32% & increased revenue by $7.1 million • Introduced 2D then 3D animation technology to the commercial market • Won 3rd place in discreet/Autodesk’s EMEA sales competition for (Germany 1st , Spain 2nd, UK 4th)• Provided customized training programs to customers focused on NLE solutions• Expanded the sales territories over the Levant, North of Africa and the Gulf Countries

2D graphics and 3D animation production facility: • Design of billboards, printed commercials and advertising brochures.• 3D animations of video commercials, TV series, and architectural walk-through.. • Render-farm services.