Mark Daffron Email & Phone Number

Jacksonville, FL, US

Jacksonville, Florida, United States

Louisville, Kentucky Area

Naples, Florida Area

Estero, FL

Jacksonville, Florida Area

• Railex is a refrigerated rail service and third-party logistics provider
• Initiated a first ever pricing procedure designed to: assure pricing consistency, repeatability, competitiveness, and profitability
• Created an process to automate the rate request process, reducing time to complete rate requests by 50% and improving auditability of process
• Created costing model to estimate costs required for developing customer rates
• Established a process to assure accuracy of price in the order entry process
• Collected competitive information and created a model to standardize rates offered

Decatur, Illinois Area

• AGCO is a global leader focused on the manufacture of agricultural machinery
• Expanded the pricing team from one to five members by: building the business case for expansion, designing the group structure, creating job descriptions, and selecting candidates
• Developed a quarterly dashboard to outline key pricing performance metrics
• Created a pricing bundling approach to increase annual margin on portable dryer line by $5M per year (approx. a 5% increase)
• Managed domestic and international list prices for 2 divisions,10 product lines, and more than 300,000 SKUs and successfully increased both margin and revenue for all lines
• Over performed 2013 revenue budget by 28% while increasing GM by more than 4 points

Decatur, Illinois Area

• GSI Group is a world-wide leader in the agricultural equipment manufacturing business. Specializing in grain storage, conditioning and material handling equipment, GSI also manufactures a full line of poultry and swine.
• Responsible for all aspects of GSI’s pricing strategy, implementation, and administrative functions
• Converted from a cost plus to a market based pricing strategy, resulting in improved customer satisfaction and financials
• Developed a pricing strategy for storage bins resulting in more than a 4 point GM increase
• Developed pricing strategies for all major product lines resulting in consistent pricing, ability to integrate pricing into quote/configuration tool, and improve financials
• Developed a pricing/quoting process to reduce average quote time from 5 days to nearly instantaneous, while assuring accurate pricing

• Express Scripts manages prescriptions for 100 million Americans. On behalf of our clients– employers, health plans, unions and government health programs– we make the use of prescription drugs safer and more.
• Responsible for underwrite pricing for approximately 25% of all middle market new business proposals
• Develop pricing strategy to better position Express Scrits in the market place and increase margins
• Evaluate current pricing methods to assure strategic objectives are met

Greater St. Louis Area

• Analyzed new product opportunities, and presented selected products to a Strategic Growth Council to gain support for development
• Created completed business cases, including: NPV estimations, ROI estimations, market gap analysis, pricing strategies, product requirements, and risk analysis
• Created standardized tools to compare competing products, including: sensitivity analysis (tornado charts), risk analysis (decision trees), and cost allocation

• Suddenlink is the seventh largest cable operator in the United States, supporting the information, communication and entertainment demands of approximately 1.4 million residential customers and thousands of commercial.
• Developed data models to accurately forecast buy rates for pay-per-view 1 month into the future to within 5%
• Developed data models to accurately explain 95% of the variation in the number of cable disconnects per month
• Created reports to track all the major programming metrics to measure monthly and quarterly performance
• Built a model to determine the appropriate price to pay for regional sports channels
• Reviewed contracts and assured that all obligations were satisfied

• Pinnacle Entertainment is a dynamic and growing casino entertainment company with nearly 15,000 team members. In 2013, Pinnacle acquired Ameristar Casinos, expanding its portfolio to operate in nine states with 16.
• Redesigned the bus marketing program to increase revenues by $300,000 while reducing expenses by 20%
• Helped develop and execute a public campaign to win approval for the construction of a $350M Hotel/Casino Resort
• Created a self-sustaining promotional poker side-game to increase the attractiveness of our poker room as compared to our competitors
• Identified the cause of, and developed a solution to, a problem causing stains on hotel sheets while in the laundry process
• Developed a promotional Black Jack game to increase revenue by attracting more players and extending average play time.

• Brewer Science is a global technology leader in developing and manufacturing innovative materials, processes, and equipment for the reliable fabrication of cutting-edge microdevices used in electronics such as tablet.
• Authored 12 papers, 2 US patent, and 3 pending US patents
• Presented work in written and verbal formats in worldwide forums
• Created a new project management system for company-wide use
• Initiated, developed, and managed relationships with foreign and domestic customers
• Negotiated with analytical laboratories resulting in 50-85% savings for testing services

Master Of Arts, Economics; Econometrics

Mba, Concentration: Quantitative Marketing And Finance

Activities and Societies: Beta Gamma Sigma Graduated in the top 20% of class

Bs, Marketing - Consumer Behavior

Activities and Societies: Dean’s List Summer ’05 – Fall ’06, Beta Gamma Sigma Business Honor Fraternity, Delta Sigma Pi Business.