David Filipiak Email & Phone Number

Singapore, SG

Fotografiska is a private, commerical photography museum located in Stockholm, New York City, and Tallinn, Berlin, and Shanghai. I originated the Director of Sales role for Fotografiska New York to develop new multi-channel sales programs to cultivate third-party partnerships, tourism visitation, group sales, and affiliate sales.Results: Introducing a new.

New York, NY, US

After focusing on sales and marketing during pre-opening and its launch, I was appointed to General Manager to transition the attraction from being a “start-up” to a long-term, sustainable one. I was tasked to comprehensively review the business and improve where needed: re-organizing staffing structure, improving the consistent delivery of our guest.

New York, NY, US

I was initially part of the small team to develop and open a groundbreaking, new entertainment attraction in Times Square – a brand new privately-owned company with a first-of-its-kind product, licensing and partnering with a gold-standard, globally-recognized brand. During pre-opening, I was part of a four-person senior team along with the four owners to.

New York, NY, US

Oversaw sales and marketing of the Groups and Tourism Department's 12-person team, generating $2.6M annual sales. Responsible for daily sales and operations efforts, and the development and project management of all sales and marketing strategies for group and tourism programs.

San Francisco, CA, US

Part of the Marketing and Communications Department, oversaw the development and creation of a new tourism and group sales program in preparation for the museum's $300M re-opening. This was the first time the museum committed to a dedicated tourism and group sales strategy.

San Diego, CA, US

Part of the six-member, senior management leadership team, reporting to the CFO and COO, overseeing all administrative, managerial, and performance-based aspects of Visitor Services and Sales. Responsible for all aspects of the visitor experience, including visitor services operations, group sales, tourism sales and marketing, and managing third party.

New York, NY, US

• Responsible for the strategic planning and execution of all sales and marketing efforts for the Museum’s tourism audience, approximately four million tourists in 2012 (2/3 of total visitors).Results
• In 4 years, visitation at the Museum grew 32% – faster than the 13.4% growth rate of NYC tourism
• By 2012, 6.2 million visitors: 4th highest attendance in Museum history since 1872; and in 2011 and 2012, visitation exceeded 6 million visitors each year, a level not achieved since Museum started charging admission.
• Significantly grew combination pass programs and other advanced sales programs to represent 10% of total admission by end of my tenure, an all-time high
• Group sales visitation grew 31% in four years, which was previously flat
• Significantly expanded FIT program to include worldwide participation

New York, NY, US

• Developed and executed company’s marketing and branding efforts for group sales (primarily tourism groups) through print promotion, website content, eblast customer communication, tradeshow representation, and sales.
• Executed the Broadway Marketing Cooperative plan: a 20-show collaborative annual marketing plan to promote select Broadway productions to the tourism market and the direct-to-consumer group market
• Worked directly with executive staff in developing and executing all logistics relating to group sales
• Assisted Broadway producers with developing pricing and branding strategies

New York, NY, US

• Results
• Upon arrival at Broadway.com, I was presented with the challenge to reverse the group sales department’s flat sales trend; during the first two years under my management, sales increased 42%
• Overhauled operational processes, greatly increasing departmental efficiency and decreasing costly errors by 80%
• Spearheaded strategies aimed at improving sales agents’ skills in customer service; and as a result, there was a significant increase in customer retention year after year, while gaining considerable new clients.
• A key member to transition a purchased competitor in February 2007 by training all of the new staff, including its owner and management, and strategizing the integration of brands to both companies’ existing.
• Managed all aspects of the group sales department including sales, operations, training, and client relations

Marketed, sold, and planned student group travel for groups of 20-300+, created itineraries, generated sales and the successful execution of tours. Fostered and maintained relationships with school organizations. From 2000 to 2005, grew my account sales 261% from $490,000 in year one to $1.8 million in year five.