David Forman Email & Phone Number

Hlavní Město Praha, Česká Republika

Global leading company in consumer electronicsManagement of marketing of the IM Division in both Czech and Slovak marketsResponsible for successful communication of smartphones, tablets, wearables and accessories portfolioDevelopment, management and evaluation of own ATL and BTL communications with focus on Digital, Out of home (OOH / outdoor), TVC, Print etc. In charge of Co-marketing activations with key trade partners from Operators (T-Mobile, Telefonica O2, Vodafone, Telekom, Orange) and Open market (Alza, CZC, Datart, Electro World, NAY, etc.)Cross-promotional activations with e.g. Automotive Industry (BMW, Volkswagen, SEAT) and FMCG companiesCooperation with ATL, BTL agencies (Starcom, Leo Burnett, Ogilvy, Cheil, Starmedia, Digita.sk)Management and effective allocation of budget resources, development and handling of annual marketing plan, incl. Reporting to HQ and EHQAchieved results: 2014: +23% media investment effectivity increase vs. 20132015: +364% media investment increase vs. 2014, resulting in more then double growth in Share of voice in Mobile phones and tablets category

Hlavní Město Praha, Česká Republika

One of the leaders in FMCG sector (chewing gum, chocolate, confections, etc.)Management of confections segment in Czech and Slovak marketsDevelopment and management of both ATL and BTL communicationsFocus on launch and succesfull development of Skittles brand through TV campaigns, PR & on-line communication, promotional activities, in-store presentation, portfolio development etc.As head of the CBU, responsible for smooth cooperation between factory, logistics, finance, trade marketing, sales.Cooperation with ATL, BTL agenciesBudgeting – management and effective allocation of resources, development and handling of annual bussines & marketing planReporting – of each of the projects and annual reviewPresentations – launches, brand development and resultsAchieved results: CZ/SK No.1 markets among Continental Europe, Triple digit growth of the segment, Continuous growth of NSV

Hlavní Město Praha, Česká Republika

Marketing agency with BTL and marketing communication focusManaging various projects in field of corporate and brand communication PR & on-line

Hlavní Město Praha, Česká Republika

World´s largest bathroom equipment producer with brands as Laufen, Roca, Jika, etc.Responsibility for South and Eastern Europe region (CZ, SK, HU, SLO, CRO, RO, YU, UA, LIT, LAT, EE]Development and execution of ATL and BTL activities with focus on corporate and brand communication, PR and endorsement of brand development and company presentation.Local brands (Jika) – new brand identity (new TVC, in-store presentations etc.Global brands (Laufen, Roca) – identification of the key brand benefits and its development:B2C: customers (bathroom studios) and end users (consumers) – development and execution of Laufen bathrooms Center project, Roca studio and Jika shop projects, following print and TV campaigns, studio presentations & visibility, etc),B2B: professionals – architects, designers, plumbers – trainings, motivation programs, products launches, special events, etc.Team management & supervising – of sales representatives in each of countries, cooperation with trade department and sales team, cooperation with ATL, BTL and research agenciesBudgeting, Reporting, Analysis, Presentations.Achieved results: Continuous growth in share and volume in the export markets.

Hlavní Město Praha, Česká Republika

World´s No.1 alcoholic beverages producer (Johnnie Walker, Baileys, Smirnoff, Captain Morgan etc.)Project development, supervising & evaluation of ATL and BTL activities in cooperation with:Horeca – target consumer and on-trade partners (print campaigns, on-trade promotions, visibility, new products launches, motivation programs, etc.),Wholesalers – motivation programs, leafleting, new products launches,Retail – secondary placements, new products launches and SKUs, added values, price promotions, leafleting, listings etc.Team management & supervising – cooperation with trade department, Key account and sales team, cooperation with ATL, BTL and research agenciesBudgeting, Reporting, Analysis – Off-trade (AC Nielsen), On-trade (Data servis), Brand tracking study (Millward brown), Presentations – brand and project results evaluationAchieved results: JW the No.1 in scotch whisky category, continuous growth of De-luxe segment, successful launch of new products and SKUs

Inženýr, Economics And Management

Maturita, Foreign Languages