Dag Thorén Email & Phone Number

Malmö, Skåne, Sverige

Malmö, Skåne County, Sweden

Malmö, Skane County, Sweden

Plan and execute the product marketing of a SaaS solution for building product manufacturers. • Leading and coordinating global product launches • Customer retention and satisfaction campaigns • Onboarding new customers

Malmo, Sweden

I create the product marketing strategy for a new "All-in-one" Marketing Platform. As a member of the product team, I make sure that the right story gets told throughout the company’s sales and marketing channels. I also work in close collaboration with the marketing team and the commercial organisation to implement the go-to-market strategy.

Malmo, Sweden

In a dynamic and high-achieving marketing team, I was responsible for transforming the content marketing and setting its strategy. The strategy played a crucial role for improving the lead generation and it was at the core of a large reposition and rebranding initiative. In relation to this initiative, my team created a brand platform to support and align the organisation. Main areas: Content Marketing StrategySocial Media (planning and strategy)Brand Positioning and RepositioningProduct MarketingEvent MarketingSales Collateral (slide decks, customer cases, video tutorials, etc)B2B Lead GenerationEmail MarketingLanding PagesMarketing Automation

Malmö

As a copywriter, I produced content and guarded the company's tone of voice in online and offline channels. I worked in a high-paced environment within a close-knit team of digital marketers, graphic designers and copywriters. I wrote Swedish and English copy for a wide range of channels such as; Social media, blog, video scripts, Google ads, banners, landing pages, website copy, email marketing, print, whitepapers, surveys, press releases, events, seminars, webinars, and more. It was a very intense and rewarding experience.

Copenhagen Area, Denmark

I wrote SEO, landing pages and blog posts and for the company's B2B and B2C clients.

Copenhagen Area, Denmark

As part of an internship Programme, I gained knowledge of the main aspects of digital marketing in general, and SEO in particular. • Writing and editing content (SEO)• Link building campaigns (SEO)• Google Analytics• Google Adwords

Copenhagen Area, Denmark

During this 3 month internship I was fortunate to work with highly-skilled and ambitious people within the PR industry. I worked closely with my mentor, and created activities for a wide range of clients within lifestyle, travel and transportation. These activities mainly included handling stakeholders such as journalists and influencers.

Copenhagen Area, Denmark

I gathered and published content for the website, newsletters and other external communication. I also translated press releases and created printed material for internal and external events.

Lund, Sweden

Working nights and weekends at a hotel in central Lund. Tasks:• Check-ins and check-outs• Bookings and cancellations• Customer service• Serving breakfast

Helsingborg, Sweden

Writing assignments: Press releases, newsletters and articles for magazines. I also conducted market research and customer surveys.

Master'S Degree, Communication And Media Studies

Activities and Societies: The publication of my master's thesis (Mediakriget, 2015) gained nationwide interest in Swedish media. I was.

Certificate, Copywriting

This course taught me how to write copy for various audiences and platforms. Apart from learning how to write persuasive copy, I also.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Radio host, researcher and editor at Lund University's radio station.Media studies • PR and Strategic.

2014, Political Communication

Complete list of courses; Intellectual History: the Classical Tradition Youth Culture in a Transnational Context Political Communication &.