• Marketing Strategy. Responsible for a creating a new brand and communication platform for SOVA together with new graphical profile and implementing in all channels, external and internal.- The first output of this work rendering in a nomination for Guldägget in 2020. www.guldagget.se/vinnare/investera-i-din-somn/• Leading social media strategy with external SoMe agency.- Creating worksflows, KPIs, managing influencers - gold prize in Sweden Content Awards in category "Best Turnaround" www.swedishcontentawards.com/vinnare-2019/• Developing and producing marketing campaigns, products and instore-material. - Managing SOVA´s external campaigns in various channels.• Experience in managing SEM/SEO, leading SEM agency.• Responsible for launch and implementation of two platforms for www.sova.se, 2016, 2020. Magento and SalesForce.- Managing content migration and ensuring SEO • Responsible for media and marketing budget.- Leading media agency in media planning and follow-up. - Creating a digital roadmap for more online, less traditional offline media.• Responsible for SOVA marketing KPIs- Footfall, traffic to our stores being my most important KPI ensuring sales instore- Online traffic sova.se, earned, bought, owned- Brand awareness and preference, tracking quarterly- Kept a solid ToM and awareness for SOVA in Sweden ́s bedding market over 5 year period• Leading Partnerships with suppliers.- Working close with the brands Hästens, Tempur, Carpe Diem Beds and Hilding. - Craeating campaigns, adapting marketing assets.• Good knowledge and orientation in Google Analytics, Facebook Analytics and Pyramid, business system tracking sales, on/offline conversion and traffic.- Understanding how the different marketing initiatives create traffic flows and affect sales• Negotiating agreements and supplier contracts. • Part of SOVA management team.- Day-to-day operations- Budget work

Edisen is a production powerhouse of moving images and sound to constantly challenge and innovate the ways clients engage their audiences.Being a partner and part of the management team my mainly responsibilities consisted of:* Managing client accounts. Understanding the client´s business and customer journey to make the best recommendations for marketing initiatives.* Taking active part in the client´s marketing plan and setting goals and framework for the production of marketing assets for various channels.* Project management and producing. Managing and hiring creative teams for the purpose of producing above assets on time and budget* Following up and continuously improving and tweaking campaings

- Produced some 200 commercials for TV, youtube and web. Adaptations for various markets. - Responsible for budget, putting teams together and leading them and the production process- Part of Chimney Malmö leadership team