As a Communications and Marketing professional at Roha Medical Campus, my key responsibilities and accomplishments include:• Regularly documenting site activities through pictures and videos, creating social media posts, and preparing internal newsletters.• Organizing site tour events, including planning, vendor communication, and post-event reporting.• Maintaining and updating proper documentation on all communication materials.• Conducting team headshots and professional construction progress photography sessions.• Being involved in assessing market research and conducting different hospital studies to understand the healthcare landscape.• Taking on other related tasks and responsibilities as needed to ensure the overall success of the company.

- Established the sales and marketing team of the Pathology diagnosis center.- Led and managed the sales and marketing team, providing guidance, coaching, and support to ensure they meet their targets and objectives.- Developed scientific seminars for healthcare professionals about topics related to pathology and cancer diagnosis.- Prepared and educated the public about cancer and various cancer screening mechanisms.- Established and maintained relationships with key stakeholders, including physicians, hospitals, clinics, and other healthcare providers.- Conducted market research and analysis to identify opportunities for business growth and expansion.- Monitored and analyzed sales and marketing performance, including revenue, expenses, and return on investments.- Led and managed the customer service and reception team members to ensure exceptional customer experiences.- Implemented systems for tracking and monitoring customer feedback, reviews, and surveys to identify areas for improvement.- Acted as a representative of the diagnostic center in resolving escalated customer issues and ensuring maximum customer satisfaction.

• Participated in the development of the company's marketing strategy and plan for 2022 and 2023.• Received the highest performance rating in the marketing department during the mid-2022 performance assessment.• Communicated with various health facilities and companies, and signed credit agreements on behalf of the company.• Organized a breast cancer awareness and screening campaign, screening more than 800 women.• Organized and participated in more than 70 association meetings, CME sessions, graduation dinners, and marketing campaigns, representing the company.• Prepared departmental standard operating procedures, forms, and checklists according to the requirements of the ISO 9001:2015 Quality Management System document.• Conducted health facility and company visits, reaching more than 1,800 healthcare professionals in 2022.• Handled 130 phone calls, sent 25 reports, and scheduled 10 appointments daily.• Prepared and analyzed sales reports.• Resolved customer complaints promptly and kept customers on board.• Gave speeches at graduation dinners and morning sessions, representing the company• Was involved in selecting the radio programs to sponsor, deciding on the time and number of ads, and processing the payment for the radio and television stations.• Served as the contact person on behalf of the company for military patients from Eka Kotebe General Hospital since September 2022. During this time, I managed to send around 400 results, schedule appointments and an ambulance for more than 60 patients, and resolve complaints from the hospital.• Decided on which promotional materials to have, led the design selection, wrote and edited the text, compared price versus material quality with the procurement team, received samples, and proceeded with printing.• Spearheaded the Lancet project, which was the first in the country to link the systems of a hospital and an imaging diagnostic center.

• Oversaw the preparation of content and graphics materials for posts according to the company's brand guidelines and messaging strategy.• Engaged with clients online to grow the company's Facebook and LinkedIn following by 39% and 100%, respectively.• Followed a regular posting schedule, which resulted in a 56% increase in the number of posts compared to the previous year.• Organized a company photoshoot for a new company website, social media graphics, and promotional materials.• Took event photos for the company during graduation dinners, CME sessions, company get-togethers, and association meetings.• Opened a Telegram group to deliver patient results quickly, make appointments for MRI imaging, answer questions about the company's services, and receive suggestions for improvement.

• Checked the completeness, legibility, and appropriateness of clinical imaging requests.• Communicated with requesting clinicians to help assist in the choice of imaging modality or the need for contrast administration.• Provided adequate information to patients on the risks and benefits of imaging modalities and collected informed consent.• Entered information related to previous imaging and uploaded available records.• Actively engaged in the management of emergencies arising in the process of imaging acquisition.• Referred patients with severe or life-threatening conditions to specialists for further testing and treatment, if needed.

• Completed daily rounds and checked on patients, identifying any reasons for concern.• Provided antenatal, delivery, post-natal, and post-abortion care to women of reproductive age.• Managed neonatal conditions, childhood malnutrition, and childhood infectious diseases such as pneumonia, diarrhea, and HIV/AIDS.• Wrote detailed and professional progress notes for each patient, outlining notable events and examination findings.• Assisted with research projects by compiling and organizing medical data from reports and patient interviews.• Built a strong foundation in medical practice by contributing to different areas of patient care and administrative practices.• Conducted physical assessments of relevant body areas and performed standardized tests to check response.• Managed the care of over 100 children with malnutrition, including providing nutritional counseling and support.

• "Clinical, laboratory, treatment profiles, and outcome of neutropenic fever among high-risk hematologic patients in Tikur Anbessa Hospital", Dr Eskedar Ferdu, 2019• "Cardiovascular disease risk and Prevalence in HIV patients", Dr Adane Petros, 2020• "Perception towards E-Learning in resource limited setting: Lesson learnt during the pandemic", Dr Adane petros, 2021• "Assessment of self-reported Insulin injection techniques among patients with Diabetes Mellitus on follow-up a adult Endocrine clinic at Tikur Anbessa Specialized Hospital", Dr Paulos Efrem, 2022