Leading projects across the consumer portfolio. Client portfolio includes Modibodi, Tourism New Zealand, Audible and MasterCard.

Currently providing PR support to several high-profile clients within the luxury, food and hospitality realm, on freelance basis. Key projects include working with AP & Co, London's top luxury caterer, overseeing PR strategy and events surrounding Spring Garden @ RHS Chelsea, in partnership with celebrity chef Skye Gyngell. Additionally, supporting prestigious 5-star hotel launches and re-launches in London and across the UK (Buxton Crescent Hotel and Spa, Manchester CitySuites, Middle Eight and others).

In my role as Account Director, I was in charge of strategy and campaign execution for retained and seasonal clients, across the MSL consumer portfolio, with focus on beauty, luxury, lifestyle and F&B. I led local and global projects, overseeing everything from media strategies, influencer campaigns, immersive events and global work with markets.I also got to take part in a pro bono project with Ukrainian Witness, securing publicity for a collective of Ukrainians documenting war atrocities against Ukraine. Succeeded in establishing strong relationships with BBC London and BBC world journalists.Clients included: David Beckham, Gucci beauty, Roberto Cavalli, Adidas, Lindt, Invisalign, Orveda, Nintendo, Kärcher, Corona, Mahou and others.

Managed multiple PR campaigns for Tesco, PepsiCo (Walkers) and Laybuy. Responsible for building creative responses, crafting yearly PR calendars, creating news worthy features and press releases, and managing a team of 4+ juniors during campaign execution.Highlight: Launched Walkers' #WalkersTweetRelief partnership with Comic Relief by leveraging celebrity partner comedian Asim Chaudry, organising a radio day with neuroscientist Dr Dean Burnett and releasing survey data revealing that laughing can benefit our mental well-being.

I dedicated my time on furlough to supporting small businesses, affected by COVID. As PR lead, I identified imminent and long-term brand objectives and built bespoke PR strategies, with the ability to accomplish goals in a timely and cost effective manner. Thanks to my experience in conceptualising ideas and translating brand messages into successful news stories, I helped over 10 SMEs launch successful PR campaigns, amplified on a national level.Clients included: Strong + Bendy, Maid of Gingerbread, OnePoundMask, Sparks, April, The Selection Box, Media Cubs and more.

Helped to develop thought-provoking campaign ideas and implemented PR strategies for UK and global clients. Responsible for boosting brand visibility via experimental campaigns, as well as the smooth running of the press office, delivering responses to briefs, media strategies, budgets, reports and leading update meetings with stakeholders. Additionally, coached a team of juniors, ensuring a healthy work balance.Highlight: Launched the powerful 'Donate Your Words' campaign for Cadbury X Age UK which revealed that 250,000 elderly people go a week without speaking to anyone. Managed several work streams including working with case studies, influencer gifting, celebrity partnerships, taste tests and product placement sell in. The campaign secured over 1,000 pieces of coverage.Clients included: TRESemmé UK, Magnum, Cadbury, Lipton, Blistex, Astral, Oreo and Just Eat.

Executed brand events, seasonal campaigns, influencer programmes, and assisted with new business decks.Clients included: WeWork, British Library, Jeans for Genes, Ashley Black, Link Nutrition, Kaleidoscope, Curvissa, iCoolKid and Christopher Ward.

Joined a consumer PR agency, to add beauty, charity, hospitality, luxury and health to my portfolio. Developed in-depth media strategies and secured quality coverage across the department. Clients: British Library, Jeans For Genes, JD Sports, Hervia Bazaar, NUNA, JML Direct, LaplandUK, Paddle8 Pad, Cadogan Clinic, Christopher Ward, Dolly Lloyd, Dandi Patch, St. Mark's Institute for Bowel Disease.

Successfully crafted brand stories, whilst maintaining an impressive black book of industry contacts. Independently created and manage press opportunities for clients, led logistical co-ordination of brand events and created compelling content calendars for our brands.Highlight:Lands' End concession openings @ House of Fraser. I ensured successful store openings across UK, by working on event logistics, reviewing and approving on-brand POS and branding materials, inviting celebrity guests, pulling together sample orders, arranging deliveries and styling up event spaces. Clients included: Zalando, Simone Perele, Lands' End, Swimwear365, Iris boutique, Skeena S, Pistol Panties, Feather & Stone, Madeline Thompson, Annie Haak, Wilbur & Gussie, Northweek, Rose & Rose, Jonathan Aston, Brilliant Inc. and Princess Cruises.

Working at a boutique PR agency, I dedicated a lot of time and passion to cultivating strong, industry contacts, and securing a consistent flow of client coverage. The ability to juggle several tasks simultaneously, allowed me to efficiently support the founder with press liaison, event production, brand sponsorships, social media and more. Working alongside the CEO helped my understanding of the multi-faceted nature of PR.Clients included: Felder Felder, Wolf & Badger, Aloe, Amy Sia, Ottoman Hands, Garzon,Banjo & Matilda, Lele Pyp, Yanny London, Estonian Design Centre and HEMYCA.

Supported with media liaison, international press days and brand comms. The role involved:* Organising international trade shows and press days * Researching sponsorship opportunities* Supporting with celebrity styling requests for e.g. Lady Gaga, Nicole Scherzinger, Beyonce, Rita Ora, and Eva Longoria* Creating a sample management system* Compiling company profiles, brand strategy and business plans* Designing branding materials, social media banners, press day invites, flyers, lookbooks and line sheets

Interned for a luxury fashion designer, based in Somerset House. Role involved sample co-ordination and influencer dressing, however gradually expanded into assisting with London Fashion Week show organisation, partnerships, VIP comms and international sales.Responsibilities included:* Press office: media liaison, celebrity dressing, proof-reading and creating online content, sample management, * AW13 & SS14 London Fashion Week- design of marketing materials, partnerships, managing model castings, seating plan creation, assisting with show management, FOH and backstage management* Social media- creating banners and running all social media channels, creating engaging content* Design- creation of branded materials, London Fashion Week invites and look books * Sales - assisting with sales appointments at international trade shows including @ TRACE (Paris)* Production- assisting in early stages of product development and helping with pattern cutting

Worked as a Brand Ambassador for: Coca-Cola, BAT, Colgate, Burt's Bees, Batiste and covered a variety of campaigns including Coca Cola Christmas Truck tour in Scotland.