• Strategic planning of the European diagnostics business Agena Bioscience is dedicated to advancing the impact of genomics in healthcare and precision medicine. Our highly sensitive and cost-effective mass spectrometry-based platform, the MassARRAY® System, is used globally in diverse fields such as cancer profiling for solid tumors and liquid biopsies, inherited genetic disease testing, pharmacogenetics, agricultural genomics, and clinical research.Agena offer genomic and clinical testing laboratories with practical solutions that increase productivity and decrease time to results

Head of Product ManagementResponsible for Product Managers (Calcium, Bone, Cartilage, Growth, Hypertension, CKD, CVD)Product planning and execution throughout the product life cycle, including:- working closely with R&D,- establishing beta studies and Marketing studies, - gathering and prioritising product and customer requirements, - defining product specifications, collating market data and competitor information, marketing support and materials for the product and sales,- Tracking sales performance and implementation corrective actions. - Defining strategic marketing and launch plans within the area of responsibility. - Identification and collaboration with key opinion leaders.Head of Business DevelopmentUtilizing partnerships to investigate new disease areas and new products or new technologies; secure early and exclusive access to new technologies and new products for license or acquisition opportunities; Identify areas of strategic expansion for entire product portfolio; representing company in international societies; implementation of Medical Marketing concepts

Utilizing partnerships to investigate new disease areas and new products or new technologies; secure early and exclusive access to new technologies and new products; develop companion diagnostic with partners; Identify areas of strategic expansion for entire product portfolio; Represent company in international societies; Implementation of Medical Marketing concepts within the group

established a revenue generating scandinavian office of IDS Ltd. Diagnostic products for research and routine with focus on bone and cartilage.Transfer of production to headquarters, rent new office, hire new team, establish market in the territory, overall sales and marketing strategyResponsibility: overall IDS Nordic company strategy and S&M together with Business Development world wide

identifying, researching, analyzing and bringing to market new businesses and new products, gathering on customers and competitors, generating leads for possible sales, followup sales activity, fevaluating businesses for strategic relationships and alliances

Expand and reorganize subsidiary in USA, key account managment, sales & marketing

Responsible for sales and marketing world wide of bone and cartilage turnover markers. Distributor network of 46 distributors and 3 direct sales representatives. Subsidaries in USA and China.

Traditional Product Managment

Post-doc subgroup leader, Center for Molecular Neurobiology, basic research with Chloride channels, biochemistry, cellbiology, molecularbiology