Boutique consulting agency optimizing branding, growth marketing, social media, public relations, and business development for startups, SMBs, and nonprofit organizations while also helping international companies seamlessly adapt and navigate the U.S. market to innovate and thrive amidst its unique cultural dynamics.SAMPLE PROJECTS:Challenge:The Lock Haven YMCA Branch (1,100+ members) in Central PA needed to raise $880K for a capital campaign to restore their pool facilities. Strategy:- Devised multi-channel off- and online strategy, created key content, and drove email marketing initiative- Conceptualized and executed traditional newsletter mailing (print) - Branded campaign, creating and distributing posters and banners throughout the community - Designed and rolled out impactful social media campaign on Facebook - Ignited PR campaign featuring personal stories, published weekly on the local newspaper's front page to boost community awareness - Provided guidance and mentorship to three directorsResults:✔️ Secured 30% of total corporate and individual donations in 3 months, attaining TIER 1 = $280K within 7 months ✔️ Integrated new tools such as Slack, Google Workspace, and Canva during the digital transformation process ✔️ Instilled critical competencies, particularly in strategic social media planningChallenge:Suzi Tucker, a leading figure in systemic constellation therapy, felt her growth had stagnated, and she was unsure how to scale up. Strategy:- Conducted thorough brand audit, revitalized brand identity, and established cohesive standards to amplify messaging and raise brand awareness - Conducted SWOT analysis, market research, competitive landscape, and customer persona study - Overhauled product line, distribution channels, and pricing structure - Provided strategy and tactics to fuel business growth Results: ✔️ Using this blueprint, Suzi boosted her ROI by over 60%For more information, please visit dagmartrippen.com.

Built and led the U.S. marketing and public relations division for a healthcare biotech startup (CPG, life sciences) headquartered in South Korea. US Branch closed.THE STORYInitially engaged as a contractor, transitioned into a full-time role within 3 months, and ascended to the position of Managing Director after 10 months. BRAND MANAGEMENT & WEBDESIGN - B2C and B2BDeveloped U.S. messaging and brand guidelines and ensured a cohesive brand voice across all channels. Designed and launched U.S. company website (Squarespace) and LinkedIn business page for employer branding.COMMUNICATIONS - D2C, B2B2CPerformed diary study to gain deeper insights into customer needs and keywords, refining website, blog, and SEO content strategy for e-commerce platform (Shopify). Crafted a strategic social media calendar (Agorapulse). Overhauled product labeling and manuals in collaboration with HQs, ensuring compliance with U.S. statutory requirements and industry standards, and oversaw content and creative for Amazon listings.CREATIVE DIRECTION - D2CSteered in-house teams, freelancers, and agencies, producing creative assets (including posts, ads, infographics, photography, and video production) and engaging content for social media (Instagram, Facebook, YouTube) and e-commerce (Shopify).DIGITAL MARKETING & PAID ADS - D2CDeveloped multi-channel vertical marketing strategy to increase brand awareness and drive traffic to website. Defined KPIs and OKRs, tracked and analyzed data (Google Analytics, Meta, Agorapulse), and optimized campaign to boost impact and enhance conversion rates.MEDIA RELATIONS & TRADE SHOWS - B2BAuthored technical press releases, collaborating with CEO & founder of new technology, for international trade shows (CES, Las Vegas, and IDS, Germany), and coordinated press interviews.INFRASTRUCTUREEstablished strategic infrastructure, enhanced marketing capabilities, and integrated new technologies (Canva, Slack, Generative AI, HARO, and Squarespace).

Turned side hustle and unique business model into luxury retail startup and grew gross profit by 940% within 6 years. Scaled high-caliber customer base and generated customer retention rates of 70%+ by delivering state-of-the-art product innovations and customer value.THE STORY - B2CCombined business development expertise accrued at TIFFANY & CO. and brand marketing proficiency gained at SEITZ and launched fine jewelry business, creating one-of-a-kind jewelry brand with price points up to $150K.BRANDING & POSITIONINGSet strategy, directed creative ideation leading all external design teams, shaped a stellar brand with a distinctive design, and developed visual and verbal branding as well as all collateral for direct marketing campaigns to grow brand purpose.PRODUCT DEVELOPMENT & LAUNCHMined insights, identified emerging trends and changes in consumer behavior, and converted them into product innovations.EVENT MARKETINGFurthered organic traffic by elevating visibility among target audiences through strategic partnership with a local charity and an exclusive golf club. Leveraged brand engagement through various high-profile in-house events.OPERATIONSSourced premium material from vendors in Europe, the Middle East, and Asia and managed supply chain. Manufactured and negotiated contracts. FINANCIALSDeveloped a business plan, improved margins, managed accounting/P&L with Quicken, and continuously analyzed and aligned OKRs.

Increased ROI and ROAS of multinational chemical manufacturer through integrated marketing and B2B / D2C (DTC) paid ad programs in multiple languages and cross-cultural markets. Streamlined marketing & comms division. Built functional capabilities, created processes and procedures to improve operational efficiency, and accomplished ISO 9001 certification. THE STORYCharged by President/CEO, due to previous success at Tiffany & Co., to spearhead strategy formulation and execution of global advertising, marketing, communications, and media relations for manufacturer delivering dry cleaning and laundry detergents to 62 countries.BRANDINGSet strategic direction and drove global rebranding, ensuring superior brand experience along all customer journey touchpoints. Amplified brand relevance and boosted organic traffic through eye-catching booth designs and cutting-edge promotional items for industry shows and trade events in Europe and the U.S.GROWTH MARKETINGConceptualized innovative demand marketing initiatives in collaboration with product development and sales. Effectively enhanced marketing, global communications, and PR campaign KPIs by liaising cross-functionally with key internal stakeholders.PRODUCT MARKETINGChoreographed multilingual global market introduction of new product line, effectively stimulating brand and business growth. Liaised cross-functionally with product development, manufacturing, and legal to incorporate all STATUARY REQUIREMENTS for product packaging and global product launches.MEDIA RELATIONSPartnered with media professionals and publishers and maximized publicity campaigns and media coverage by curating compelling narratives and highly emulated press releases. Acted as COMPANY SPOKESPERSON in all PR matters worldwide.LEADERSHIPRecruited, trained, and mentored marketing team, collaborated cross-functionally with key stakeholders and agents in foreign branches, and supervised all external design teams.

Turned around stagnating division. Scored strategic deals with Fortune 500 companies, consistently exceeded sales plans, and increased sales by 400%. Grew lead volume by 480%, forged strong relationships with leading industry players, and attained customer retention rates of 60%+. THE STORYApproached by Managing Director based on prior outstanding performance at CARTIER (Germany, Austria, Switzerland, Netherlands) to turn around division and steer all communications, PR, event, direct and growth marketing, and sales activities.DEMAND MARKETING & LEAD GENERATIONTranslated US brand strategies into national direct marketing campaigns, reached out to key decision-makers, and unlocked new business development opportunities. Managed sales pipelines to drive growth of short to long-term business. EVENT MARKETING & PUBLIC RELATIONSOrchestrated multiple corporate roadshows and sales exhibitions, acted as a division's spokesperson at press events, and gave interviews.FINANCIALS & OPERATIONSHeld full P&L management responsibility of $1.1M+, analyzed data and metrics, set OKRs, and negotiated yearly budgets with Head of Corporate in New York City and Vice President, Europe.LEADERSHIPCultivated, inspired, and guided Germany's first corporate salesforce and nurtured a highly productive and positive work environment. Collaborated cross-functionally and cross-organizationally with headquarters, manufacturing, and local branches in various countries.