Sports & Esports: M&A and Advisory Esports Portfolio;- Esports teams, leagues and broadcasts (primaily Riot Games licenses)- Gaming/Esports Agencies (Marketing, Content & Commercial)- Web 3.0 Gaming- Studios/Facilities & Infrastructure- Data & AI Projects & Agencies

Spectating & Analysis solutions for Esports working with the worlds biggest titles and publishers.

Run as a partnership between Guinevere and ESL, League of Legends Circuit Oceania is one of 12 global regions that feed into Riot Games International esports competitions.

LG Dire Wolves is a leading esports club in Oceania with a strategy of drawing upon tradional sports experience and sports business expertise to become globally competitive.

Managed 40+ staff across both the Marketing, Content & Digital, Club & State Services and Commercial divisions. Programs included;• Membership Program: Growth of club memberships across league to 252k in 2014 and then 294k in 2015 and tracking toward 325k+ in 2016• Fan Attendance: Oversaw marketing and game day team for Premiership (with record 2015 finals crowd)• Digital Marketing/Data: Optimised spend and led data/CRM negotiations with stakeholders including ticketing providers• Agency Negotiations: Commissioned campaigns inc "Let Me Entertain You" & managed Sony relationship• NRL Rookie: Lead NRL collaboration with Channel 9 and McGuire Media to create Reality TV Series premiering in 2016• PlayNRL Rewards: Drove grassroots participation and connection to NRL through new online program• Fan Relationship Management Center (& other Shared Services): Included outbound group sales call center• Pricing & Fan Experience: Generated insights and strategies to optimise game day revenue/fan satisfaction

Gemba Groupgemba helps sports organisations and brands optomise their businesses through both consumer and market insights.Projects include;- Setting National Sports Organisation Strategy- Membership & Ticketing- Sponsorship (Franchise & Stadium)- Broadcast Negotiations- Participation Strategies and Organisational Alignment- Product Development

Management Consultant• Strategic analysis and advice to international blue chip companies- Evaluated strategy and global expansion opportunities for international oil & gas company- Determined critical path and accelerated implementation of growth program for major international iron ore company• Performed governance review and recommended board/management restructure of major sports organisation

• Launched start-up company which aims to revolutionise underwriters risk analysis methods for insuring the careers of professional sports people• Co-ordinate underwriters, actuaries, medical experts and academic researchers to effectively model risk and set insurance premiums

Healthcare Business Consulting• Lead business development initiatives acquiring and maintained contracts for clients. Projects included multi-million pound contracts with blue chip companies such as BP• Positioned clients to take advantage privatisation of public hospital clinical services. Sourced tenders and lead companies through the PQQ, ITT and presentation stages • Strategic planning and financial modelling for expansion of client to become the largest independent sports medicine chain in south east of England with 27 sites• Co-ordinated internal projects for clients including ISO 9001 certification and developing on-line and mobile administrative capabilities