Dahlia Cohn Email & Phone Number

United States

Luxury Brand Events & Sports Marketing

Fort Lauderdale, Florida, United States

Accountable for purchasing social media advertisement for client accounts, as well as building and optimizing campaigns to ensure an exceptional ROI on a client’s spend and budget. Key accounts included AutoNation and Planet Fitness. ✔Developed and implemented innovative media buying strategies resulting in a sign-up rate increase of 10%+ within the first 2 months.✔Crafted strategic and tactical campaigns for 100+ quarterly campaigns, considering campaign level, ad set level, and target audience.✔Optimized campaigns for cost per sign up (CPSU), effectively managing budgets through pacing and weekly extensions.✔Created, managed, optimized, and reported on 200+ quarterly campaigns for a $3MM+ account, encompassing national, regional, and local multichannel media.✔Fostered client relationships and allocated budgets through meetings with 3 departments, ensuring ad context alignment with medium.

New York, United States

Worked in an intern role for this New York based entertainment management firm. Assisted with all aspects of promoting artists to connect them with brands, as well as secure performances at venues across the US, and manage event production ✔Curated and managed playlist growth on multiple platforms such as Spotify, Apple Music, Soundcloud, and YouTube increasing listener count by over 5%.✔Researched 25+ new artists through a variety of means and coordinated 100+ artist submissions. ✔Cultivated, nurtured and maintained strategic relationships with key industry professionals. ✔Pitched client talent to 15 venues, brands, blogs, radios, and/or websites per week for collaboration and partnerships.✔Demonstrated expertise in conceptualizing, planning, and executing events of varying scales and types, overseeing event production logistics.✔Conducted artist management and consulting of up-and-coming artists and attended bi-weekly meetings presenting new possible artists and strategies for artist growth. ✔Conceived innovative techniques to generate artist growth, as well as growth of playlists through formulating campaigns and presenting original ideas to artists.✔Fostered strong relationships with clients, vendors, and team members to ensure seamless event experience and effective event production.

United States

Worked as an Intern accountable for assisting with market research, data analysis, monitoring campaign performance, and reporting. ✔Delivered engaging marketing content, photos, posts, surveys, and press releases to support customer and corporate outreach.✔Developed internal copy for meetings and briefings, effectively conveying sales stories and showcasing products to media outlets.✔Leveraged HubSpot to orchestrate impactful email marketing campaigns, delivering company news and product updates to clients.✔Planned and executed a wide variety of events, from small parties to large corporate gatherings, overseeing event production, vendor management, and cross-functional team collaboration.✔Managed all aspects of event planning including budgeting, vendor selection, timeline management, and on-site coordination. ✔Handled all logistics on the day of the event, ensuring that everything worked as planned.

Worked with project managers and UX designers to develop product concepts, ideas and moments in the customer journey through written pieces, digital artwork, and creating a visible online presence. Created and published blog posts on university site on education, lifestyle, and wellness topics. Edited content for blogs and public relations efforts.

A student-run record label at the University of Florida that focuses on promoting the local music community by signing and supporting local bands.Worked on an artist team to create marketing campaigns for local Gainesville bands including merchandising, event public relations, and online content through digital media posts on Instagram, Twitter, and Facebook. Developed the artist, music, and promotion through social media platforms, music video shoots, and local concerts/events.

Assisted with all aspects of marketing for this online music magazine with emphasis on data analytics and SEO innovation.✔Implemented a multifaceted approach incorporating outreach, strategy, social media marketing, and SEO achieving a traction increase of over 20%.✔Proactively identified publicity opportunities, designing event Evites and media clips for optimal exposure. ✔Planned and executed online campaigns, resulting in a growth rate of over 10% within the first month.

United States

Researched client needs and target audiences through exploratory surveys to develop accurate audience messages and frameworks for brand voice and content. Edited pamphlets, website copy, and brochures for local and national companies including Digital Twin Marine. Consistently created innovative copy under tight deadlines.

Gainesville, Florida, United States

Worked as an Intern promoting an app for businesses to gain more customers. ✔Effectively promoted product features and benefits, differentiating the company from competitors and amplifying the brand.✔Crafted compelling marketing materials and storytelling narratives to highlight selling features and address client pain points. ✔Nurtured relationships with potential customers by providing live product demonstrations and fostering long-term connections.✔Developed strong relationships with clients and vendors, resulting in repeat business. ✔Prepared event stats, materials, and content for the speaker, managing event production logistics and cross-functional teamwork.

Weston, Florida, United States

Maintained front-of-house duties such as seating arrangements, organizing the waitlist, and controlling the rotation.✔ Organized and scheduled reservations for 50+ customers daily both over the phone and online. ✔ Worked 20-25 hours per week serving customers and providing patrons with great customer service and experience.✔ Trained other employees in a variety of aspects of the job and ensuring timely and accurate order preparation.✔ Assisted guests in order selection and promoted specific menu items and specials, worked to up-sell in specific menu items to increase guest check averages.

🎓 Bachelor Of Science Degree In Business Administration And Marketing, Minor In Mass Communication

Semester Study Abroad Program In Rome, Italy

Learned to adapt to a new cultural environment and effectively communicate across cultures