Dahlia Taheri Email & Phone Number

Irvine, California, United States

• In one year, drove 332% growth in video views, 206% increase in engagements, and 729% follower growth.
• Manage social publishing across Facebook, Instagram, X (Twitter), TikTok, and YouTube for the brand.
• Spearheaded influencer partnerships across 52 influencers, driving 12.3M impressions, 44K engagements, and 200K link clicks in 2024.
• Collaborate closely with product marketing, software marketing, and partner marketing teams to drive cohesive channel execution and editorial planning while providing strategic guidance across departments.
• Optimize paid media to boost organic social content reach, drive audience growth, and achieve campaign goals.
• Provide regular reports on the effectiveness of social media initiatives, offering data-driven insights for continuous improvement.

Los Angeles Metropolitan Area

• Received 1.3B views, 1.7M followers, and 58M engagements total in the year 2022 across Comedy Central, Paramount Network, TV Land, and Pop TV social channels.
• Launched The Drawing Board, a Comedy Central program that partners with diverse animators to create short-form social content, which earned 9.1M total impressions and 173K total engagements.
• Spearheaded social impact campaigns, like Black History Month, Women’s History Month, and Mental Health Awareness Month, which gained 7.5M total views and 715K total engagements.
• Collaborated with Research and utilized data and audience insights to guide strategic development of social media campaigns and assets. Conducted A/B testing and analyzed performance metrics to optimize content.
• Cultivated influential social partnerships with key industry figures and content creators.

New York City Metropolitan Area

• Managed the content strategy for 13 social media accounts of several ViacomCBS television stations, including Comedy Central, Paramount Network, TV Land, and Pop TV social accounts (i.e., Instagram, Twitter, Facebook.
• Coordinated with various teams, including Creative Content, Brand Marketing, Show Production, Media, PR, and Programming, to develop and implement social-first content and social marketing plans.
• Developed and executed influencer and talent strategies that support all brand priorities and initiatives.
• Monitored the performance of each brand by following established KPI’s and adjusting strategy as needed.
• Lead the social strategy for heritage months and cultural observances, which generated 68M total impressions.
• Utilized new platform features, like Reels, to re-contextualize popular CC IP, which earned 28M total views.

New York City Metropolitan Area

• Oversaw strategy, programming, and community management for Comedy Central, Paramount Network, TV Land, and Pop TV brand social accounts (Facebook, Instagram, Twitter, and TikTok).
• Developed social support plans for company initiatives, tentpoles, new show premieres, and social impact campaigns.
• Ideated and provided engagement-driven activations and trending/reactive content for ongoing and sustained campaigns.
• Analyzed each brand, as well as competitors and trends, to recommend strategies that position the brand for optimal growth and revenue performance.

New York, New York

• Oversaw programming and strategy for Comedy Central social accounts, including Facebook, YouTube, Instagram, Twitter, and TikTok (oversaw the strategy and publishing of 10,000 pieces of content).
• Planned content for TikTok platform resulting in increased follower growth of 1M followers in 1 year.
• Programmed social channels towards goals centered around revenue, video views, watch time, and follower growth.
• Increased Facebook ad earnings nearly 3x YOY in 2020.
• Developed social support strategies and rollout plans to support brand initiatives, including Paramount+, new show premieres, and social impact campaigns.
• Managed relationships and timelines across several bi-coastal departments — including digital production, talent & development, marketing, editorial, video, design, and research, as well as social platforms and.

New York, New York

• Helped with content creation, scheduling, and organization of Instagram Stories.
• Facilitated community engagement on Instagram and Facebook.
• Monitored and provide weekly insights and feedback on competitorsocial campaigns.
• Analyzed and report on social media performance.
• Strategized themes and messaging for future campaigns.

New York, New York

• Curated and managed sample influencer proposals for multiple client RFPs, including Ray-Ban, Tidal, and Nature Valley.
• Assisted account managers administered in-flight influencer marketing campaigns
• Identified top creators and put them into Studio71 sector lists for brand proposals and pitch decks
• Tracked YouTube video campaigns' performance and progress

Greater New York City Area

• Compiled competitive analysis research slide decks on the TV and entertainment landscape for current trends and competitive insights.
• Tracked program ratings and organized data into Excel graphs and charts.
• Created graphics and contributed to presentation materials for upcoming shows.
• Managed paid social campaigns using remarketing lists, affinity audiences, & more.
• Collaborated with the events team in monitoring engagement ofinfluencer partnerships.

Irvine, CA

• Authored and created content (graphics, videos, and photos) across social media platforms including blogs and articles.
• Observed, computed and reported social analytics directly from social media platforms or other programs such as Hootsuite and Google Analytics to track KPIs.
• Administered the website through Wix platform and incorporated SEO.

Master Of Science (M.S.), Integrated Marketing

Bachelor Of Arts (B.A.), Psychology

High School Diploma