Dahlia Taheri Email & Phone Number

Irvine, California, United States

• In one year, drove 332% growth in video views, 206% increase in engagements, and 729% follower growth.• Manage social publishing across Facebook, Instagram, X (Twitter), TikTok, and YouTube for the brand.• Spearheaded influencer partnerships across 52 influencers, driving 12.3M impressions, 44K engagements, and 200K link clicks in 2024.• Collaborate closely with product marketing, software marketing, and partner marketing teams to drive cohesive channel execution and editorial planning while providing strategic guidance across departments.• Optimize paid media to boost organic social content reach, drive audience growth, and achieve campaign goals.• Provide regular reports on the effectiveness of social media initiatives, offering data-driven insights for continuous improvement.• Implement innovative approaches to attract and retain followers, while ensuring consistent messaging and brand voice.• Oversee the creation of engaging and relevant social media content, including images, videos, and written materials.• Maintain a content calendar to ensure timely and consistent posting across all social media platforms

Los Angeles Metropolitan Area

• Received 1.3B views, 1.7M followers, and 58M engagements total in the year 2022 across Comedy Central, Paramount Network, TV Land, and Pop TV social channels. • Launched The Drawing Board, a Comedy Central program that partners with diverse animators to create short-form social content, which earned 9.1M total impressions and 173K total engagements. • Spearheaded social impact campaigns, like Black History Month, Women’s History Month, and Mental Health Awareness Month, which gained 7.5M total views and 715K total engagements.• Collaborated with Research and utilized data and audience insights to guide strategic development of social media campaigns and assets. Conducted A/B testing and analyzed performance metrics to optimize content.• Cultivated influential social partnerships with key industry figures and content creators.

New York City Metropolitan Area

• Managed the content strategy for 13 social media accounts of several ViacomCBS television stations, including Comedy Central, Paramount Network, TV Land, and Pop TV social accounts (i.e., Instagram, Twitter, Facebook, and TikTok)• Coordinated with various teams, including Creative Content, Brand Marketing, Show Production, Media, PR, and Programming, to develop and implement social-first content and social marketing plans.• Developed and executed influencer and talent strategies that support all brand priorities and initiatives.• Monitored the performance of each brand by following established KPI’s and adjusting strategy as needed.• Lead the social strategy for heritage months and cultural observances, which generated 68M total impressions.• Utilized new platform features, like Reels, to re-contextualize popular CC IP, which earned 28M total views.

New York City Metropolitan Area

• Oversaw strategy, programming, and community management for Comedy Central, Paramount Network, TV Land, and Pop TV brand social accounts (Facebook, Instagram, Twitter, and TikTok).• Developed social support plans for company initiatives, tentpoles, new show premieres, and social impact campaigns.• Ideated and provided engagement-driven activations and trending/reactive content for ongoing and sustained campaigns.• Analyzed each brand, as well as competitors and trends, to recommend strategies that position the brand for optimal growth and revenue performance.

New York, New York

• Oversaw programming and strategy for Comedy Central social accounts, including Facebook, YouTube, Instagram, Twitter, and TikTok (oversaw the strategy and publishing of 10,000 pieces of content).• Planned content for TikTok platform resulting in increased follower growth of 1M followers in 1 year.• Programmed social channels towards goals centered around revenue, video views, watch time, and follower growth.• Increased Facebook ad earnings nearly 3x YOY in 2020.• Developed social support strategies and rollout plans to support brand initiatives, including Paramount+, new show premieres, and social impact campaigns. • Managed relationships and timelines across several bi-coastal departments — including digital production, talent & development, marketing, editorial, video, design, and research, as well as social platforms and 3rd-party vendors — in service of our social initiatives.• Worked with research to identify and track relevant analytics and provide recommendations for optimization.

New York, New York

• Helped with content creation, scheduling, and organization of Instagram Stories.• Facilitated community engagement on Instagram and Facebook.• Monitored and provide weekly insights and feedback on competitorsocial campaigns.• Analyzed and report on social media performance.• Strategized themes and messaging for future campaigns.

New York, New York

• Curated and managed sample influencer proposals for multiple client RFPs, including Ray-Ban, Tidal, and Nature Valley.• Assisted account managers administered in-flight influencer marketing campaigns• Identified top creators and put them into Studio71 sector lists for brand proposals and pitch decks• Tracked YouTube video campaigns' performance and progress

Greater New York City Area

• Compiled competitive analysis research slide decks on the TV and entertainment landscape for current trends and competitive insights.• Tracked program ratings and organized data into Excel graphs and charts.• Created graphics and contributed to presentation materials for upcoming shows.• Managed paid social campaigns using remarketing lists, affinity audiences, & more.• Collaborated with the events team in monitoring engagement ofinfluencer partnerships.

Irvine, Ca

• Authored and created content (graphics, videos, and photos) across social media platforms including blogs and articles.• Observed, computed and reported social analytics directly from social media platforms or other programs such as Hootsuite and Google Analytics to track KPIs. • Administered the website through Wix platform and incorporated SEO.

Master Of Science (M.S.), Integrated Marketing

Bachelor Of Arts (B.A.), Psychology

High School Diploma