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I am a seasoned business development and revenue management executive with over 15 years of experience in driving the success of B2B tech companies. My career has been marked by a consistent track record of delivering exceptional results, including driving turnarounds and playing a pivotal roll orchestrating acquisitions/IPOs for early to growth stage (single digit millions) as well as larger enterprises (over $200 mil).My expertise extends across various software verticals, including MarTech, HealthTech, EdTech, and others where I have spearheaded go-to-market operations redesign, product development, operational scaling, account management, and team restructuring initiatives. These efforts have contributed to an impressive five successful exits, a testament to my ability to navigate the complexities of dynamic, fast-changing markets.Throughout my career, I have worked closely with Boards of Directors, VC investors, and private equity partners. I have played a pivotal role in formulating start-up business strategies and securing capital to facilitate rapid operational scaling and global expansion. My ability to navigate the intricacies of these relationships has been instrumental in achieving growth objectives.Career Highlights:•Transitioned Heretto’s go-to-market strategy to a solutions-oriented approach, driving 100% sales growth and 60% ARR growth in 12 months and enabling the company to raise a large Series A funding.•Built the sales, marketing, and customer success functions at Penthera Partners from the ground up in under 12 months, implementing scalable strategies and processes that grew the customer base by 100%+ YoY across 40 countries and 5 continents. •Redesigned go-to-market operations at EdTech GoNoodle to turn around 3 struggling business units, resulting in 3x revenue growth alongside a 31% reduction in COGS.•Turned around and optimized go-to-market and business operations at MarTech Evergage in under 18 months, resulting in 500% pipeline growth, 200% ARR growth, 450% AOV growth, and 35% ASC growth that led to a successful acquisition by Salesforce.com.•Transformed media sales operations at AdTech MapMyFitness resulting in 300% revenue growth and a 3.5x increase in average deal size in 22 months that led to acquisition by Under Armour. •Developed a new business model for Audience Science by executing a go-to-market strategy and thought leadership programs that grew revenue from zero to $75M in 3 years.•Lead $100 mil and $200 mil revenue territories at large media companies including AOL and NBC.
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Vice President, Sales- Enterprise AiDdnGreenwich, Ct, Us -
Chief Revenue Officer (Cro)Sama Oct 2024 - PresentSan Francisco, Ca, Us•Responsible for overseeing entire go to market operation focusing on revenue growth and profitability. -
Co-Founder/InvestorFirst Trax Advisors 2015 - Present•Co-founded an advisory services business to assist growth-stage startups with strategic business planning, go-to-market strategy, AI automation and operational scaling while also driving investment into start-ups.
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Chief Revenue Officer (Cro)Heretto Feb 2022 - Nov 2023Rochester, Ny, Us•Rebuilt the sales, marketing, and customer success functions to transition its go-to-market strategy to a solutions-oriented approach, driving 60% ARR growth in 12 months and a major funding round from PE investor.•Leveraged leadership and operational skills to introduce and manage an OKR framework to create a company wide alignment of goals, ownership and accountability that resulted in a massive improvement of productivity. -
Chief Revenue OfficerPenthera 2017 - 2022New York, New York, Us•Built sales, marketing, and customer success operations from the ground up in under 12 months and drove global business scaling to position the company as a premier video-to-mobile solutions provider. •Conceptualized and implemented a successful 3-pronged strategy to drive effective go-to-market planning and execution, accelerate the sales cycle, enable new market/account penetration, and increase AOV. •Created a comprehensive playbook for global business growth, leading to new business with video streaming leaders such as HBO Max, Paramount+, Fox, Showtime, Globo, and Liberty Global. -
Chief Revenue OfficerGonoodle 2016 - 2017Atlanta, Georgia, Us•Over a 22 month period, drove a business turnaround strategy to simultaneously rebuild 3 struggling revenue units (a SaaS model, a digital media/marketing solution for national brands, and a direct to schools/districts offering).•Implemented a data-driven go-to-market strategy while rebuilding a 23-member sales and operations team, driving 104% revenue growth in the first 12 months and 113% goal achievement for H1 2017. -
Chief Revenue OfficerEvergage, A Salesforce Company 2014 - 2016Somerville, Ma, Us•Acquired by Salesforce.com•Redesigned all aspects of sales, go-to-market, and revenue management strategies, programs, and processes to improve pipeline growth, deal size, conversion rates, sales cycles, and revenue generation.•Replaced and rebuilt 90% of a 22-member sales team by leading new talent acquisition and providing training to build new functional expertise in sales, solutions engineering, and business development. -
Chief Media OfficerMapmyfitness - Under Armour Connected Fitness 2012 - 2014Austin, Tx, Us•Acquired by Under Armour•Served in a multi-faceted leadership role, rebuilding the media sales operation through new product development, process improvement, and team restructuring while holding full P&L ownership.•Collaborated with the product and engineering teams to identify gaps in existing product offerings and develop 3-4 new, scalable solutions that drove customer value and grew market share.•Trained, coached, and led a 17-member team to drive new revenue generation, in addition to representing the sales team during the acquisition process that resulted in the sale of the company to Under Armour. -
Senior Vice President National Media SalesNinthdecimal (Acquired By Inmarket, September 2020) 2010 - 2012San Francisco, California, Us•Acquired by InMarket•Overhauled the sales team, processes, and CRM to scale business operations and position the company for acquisition, delivering 164% YoY growth in 2011 and growing sales from $2.6M to $11M in just 18 months.•Transformed a 7-member sales department by developing new sales processes, redefining go-to-market strategy, customizing the CRM, restructuring compensation, and establishing a back-end support team. -
Vp Sales, North AmericaAudiencescience (Formerly Revenue Science) 2007 - 2010Bellevue, Wa, Us•Created a new media business from the ground up to establish an additional revenue stream for the company, including implementing a new go-to-market strategy and thought leadership initiatives. -
Director Of SalesSirius Xm Radio Inc. 2003 - 2007New York, Ny, Us•XM merged with Sirius in 2008•Transitioned the organization from terrestrial radio to digital media and drove targeted business development strategies that grew sales from zero to $40M in three years. -
Director Of SalesAol 2001 - 2003New York, Ny, Us•Directed a 13-member sales team in generating $35M in new annual revenue, representing the company’s largest and top-ranked sales region, in addition to implementing a Standards of Excellence program that was adopted as a best practice by other regions nationwide.
Dan Hurwitz Skills
Dan Hurwitz Education Details
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University Of Massachusetts DartmouthMarketing
Frequently Asked Questions about Dan Hurwitz
What company does Dan Hurwitz work for?
Dan Hurwitz works for Ddn
What is Dan Hurwitz's role at the current company?
Dan Hurwitz's current role is Vice President, Sales- Enterprise AI.
What is Dan Hurwitz's email address?
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What is Dan Hurwitz's direct phone number?
Dan Hurwitz's direct phone number is +161580*****
What schools did Dan Hurwitz attend?
Dan Hurwitz attended University Of Massachusetts Dartmouth.
What are some of Dan Hurwitz's interests?
Dan Hurwitz has interest in Leadership, Family, Skiing, Education, Fitness, Softball, Health.
What skills is Dan Hurwitz known for?
Dan Hurwitz has skills like Advertising, Digital Marketing, Sales Management, Online Marketing, Start Ups, Online Advertising, Digital Media, Digital Strategy, Strategic Partnerships, Management, Team Leadership, Mobile Marketing.
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