Dahvi Shira Email & Phone Number

West Hollywood, Ca, Us

•Conceptualize pitches and write articles catered to beauty industry trends and news.•Connect with publicists and beauty professionals to gather quotes and expert commentaryfor articles.•Write 2-4 articles per month in the form of listicles, how-tos and personal reviews.•Utilize industry standard SEO implementation techniques to drive traffic.

•Interview hair, makeup and skincare experts to complete lengthy informative articles on a wide range of specific beauty topics and how-tos.•Develop an authoritative understanding of any pre-assigned beauty topic.•Utilize industry standard SEO implementation techniques to drive traffic.

West Hollywood, California, United States

•Conduct in-person interviews with musicians and tastemakers to write and publish long-form articles in WordPress.•Interview lifestyle and industry experts to craft Los Angeles-centric content related to music, food, fitness and wellness trends.•Curate custom playlists for various occasions, including holidays, music festivals, seasons and Music Mondays.•Utilize industry standard SEO implementation techniques to drive traffic.•Attend product launch events and openings to be among the first to introduce new developments to readers.

Los Angeles Metropolitan Area

•Write over 120 trendy and informative clothing descriptions each season for Chaser and sister brands Saltwater Luxe + Sandrine Rose, while meeting tight deliverable deadlines.•Ensure brand guidelines are followed in all written copy, and consistency in language and voice is carried throughout all product descriptions.•Edit content for grammatical, spelling and consistency errors.•Conceptualize automated email responses to customers that reflect the company brandand voice.

•Conceptualize pitches and write articles catered to beauty industry trends and news.•Connect with publicists and influencers directly to gather quotes and expert commentaryfor articles.•Contributed largely to Glossy’s “24 Gen Z Names Defining Beauty” and "13 Gen Z Names Changing Fashion" digital spreads, which involved interviewing household names and crafting pieces that reflect their impact on the beauty and style communities of their generation.

Los Angeles, California, United States

•Interview experts, hair stylists, celebrities and salon owners and turned those conversations into articles.•Pitch 10-15 original article ideas per month.•Write 5-7 articles per week in the form of informative listicles, interviews, hair advice, transformative personal hair experiences, hair mishaps and photo galleries.•Test and write detailed reviews on innovative new hair products.•Utilize industry standard SEO implementation techniques to drive traffic.

•Developed daily social media, product, e-commerce and marketing copy, maintaining compelling brand voice and consistent core values across all verticals.•Communicated deep understanding of brand's proprietary skincare, haircare and makeup formulations across all verticals.•Proofread, edited and reviewed daily content across all verticals.•Collaborated with design, marketing and executive teams to execute weekly campaigns and build out monthly content calendar.•Used trends, insights and current events in social media, beauty, vegan and activist communities to inspire original content. •Worked efficiently in a fast-paced environment to complete multiple daily tasks under strict deadlines.

Greater Los Angeles Area

•Wrote 5+ posts a week relating to pop-culture, beauty, lifestyle and first person with SEO sensitivity.•Edited every article published on SweetyHigh.com, paying close attention to detail in a fast-paced environment.•Assigned 20-30 posts each week relating to pop-culture, beauty, lifestyle and first person.•Partnered with publicists and brand ambassadors to coordinate interviews, product reviews and event coverage.•Managed up to 8 freelancers to edit, guide and assign their writing.•Managed up to 4 staff writers to edit, guide and assign their writing while ensuring an effective in-office experience. •Conducted bi-monthly editing workshops for staff and freelancers and delivered constructive feedback alongside weekly hour-long brainstorm meetings to remain inventive. •Attended weekly analytics meetings to assess site metrics and goals; used findings to guide new stories.•Researched and gained strong knowledge of Gen Z trends, habits and consumer expenditures.

Greater Los Angeles Area

•Attended red carpet events, interviewed musicians, and either wrote articles based on the interviews or based on newsworthy happenings I observed at the event.•Interviewed musicians in one-on-one settings.•Contacted music publicists to get client participation for stories or comments on relevant news.

Greater Los Angeles Area

• Wrote and edited 2-6 stories a day, ranging from hard news and legal topics, to TV, movies and lighter celeb fare - and entered/coded the posts in People.com's content tool.• Developed a regular bi-monthly feature centered on unique music playlists I created and filled with up-and-coming artists fitting various themes. • Co-managed People's various social media platforms to give readers exclusive behind-the-scenes access.• Interviewed celebrities (at parties, charity events, awards shows, junkets, premieres) and closely reported on all of my observations at the functions approximately 4 times per week.• Covered a range of off-site assignments from Lindsay Lohan at the Century Regional Detention Facility and Amanda Bynes' former DUI hearings, to 8 seasons of Dancing With the Stars.• Built and maintained strong relationships with publicists and sources in order to break stories or contribute reporting to stories in the works.• Pitched events to cover and story ideas that would attract and build a diverse audience.• Nominated for several L.A. Press Club awards.• Tracked analytics in Omniture and Google to see what was trending and performing well, which gave me a strong news judgment.

Greater Los Angeles Area

•Wrote approximately 2 stories a day about celebrities for E! Online.•Interviewed celebrities (at parties, charity events, awards shows, junkets, premieres) and closely reported on all of my observations at the functions approximately 4 times per week.•Conducted phone interviews with celebrities.•Regularly researched current events and celebrity news to stay on top of story ideas.•Called and visited places to do back reporting.•Built strong relationships with publicists and sources to help break stories.•Collected and wrote weekly celebrity sightings postings.

Greater Los Angeles Area

• Wrote blog items and selected accompanying art each day for Eonline.com.• Scoured the web daily for stories to pitch to E! Online’s assigning editors.• Monitored Ryan Seacrest’s KIIS-FM Morning Show each day and transcribed what I considered to be key sound bytes from celebrity guest interviews.

Greater Los Angeles Area

• Assisted with writing a selection of scripts for E! Online's news videos.• Conducted fact-checking and online research for news segments.• Logged and transcribed televised celebrity appearances including awards shows, talk shows and general interviews.• Set up studio and ran the teleprompter for segment hosts.

Ba, Journalism : Magazine

Activities and Societies: Hillel, Oregon Daily Emerald, conversational French group, SAPP (Substance Abuse Prevention Program), Peer.

Magazine Journalism, Journalism