Job purpose: Plan and organize marketing activities, so as to maintain and develop Sony brand KPI and help the sales team achieve agreed sales plan. Key responsibilities and accountabilities: -Product Strategy: Responsible for planning, development and implementation of new product launch strategy, preparing sales plan and provide inputs from marketing perspective. Suggest pricing when new product launch and price readjustment. Lead, coach and train retail marketing executive team.-New product launch: Successfully launched marketing campaigns for three major smart accessories (smart watch SW2 and smart band SWR10, SWR30), and achieved agreed sales target. Plan marketing resources and ensure the execution, control and overhead marketing budget. Develop efficient sales talk to guide the promoters work. -Display guidance and promotions: Develop the principle of area coverage, institute the display guidance, lead and coach retail marketing executive team to demo the display. Planning and consolidating shop renovation and corner setting up. Following up and monitoring display in promotion activities, managing allocated marketing budget, dummy, and lead vendors.

 Plan marketing resources and ensure the execution Support central manager to make marketing activity plan. Arrange district marketing execution plan, provide inputs from marketing perspective and censor.Monitor and guide the execution of monthly district marketing priority plan (inc. operator, Customer/channel program and peak season), report on program execution progress and take corrective actions.Monitor and report on program execution progress and take corrective actions.  Plan and control marketing demo phone Plan demo phone resources and release the shipments. Control and overhead marketing budget (such as refurbish and SIM card), to ensure the execution.Develop the principle of display standard，monitoring outlets assistants to fulfill all the tasks to be carried out at the shop, including product display, promoters’ assignment, etc.Completing allocated model allocation at the branch，monitoring supply situation and communicating with district marketing to ensure the reasonable supply.After hot-sale, plan and monitor demo phone call-back, refurbish, and recycle resources.