Daiana Cocora

Daiana Cocora Email and Phone Number

Digital Marketing & AI Transformation Leader I Longevity Advocate @ LongeviDi
Daiana Cocora's Location
Zurich, Zurich, Switzerland, Switzerland
About Daiana Cocora

Entrepreneurial mindset and visionary Digital Marketing & AI Transformation Leader and Longevity Advocate, with +16 years of experience in digital marketing and AI transformation, I am improving customer engagement, boosting operational efficiency, and driving business growth within the healthcare and retail sectors.I excel in guiding cross-functional teams to develop and implement data-driven, automated, and omnichannel marketing strategies. Passionate about longevity, I have created LongeviDi , an educational platform dedicated to health, vitality, and longevity tips. Curious, social, open-minded, and solution-oriented, I possess exceptional communication, problem-solving, people/project management, and networking skills.PROFESSIONAL COMPETENCIES Digital & AI Transformation Improving business growth and processes by implementing digital transformation through leading organizational change and leveraging data, digital & AI tools at Pfizer, GSK, Dufry.Strategic Planning & Business Model InnovationExpertise in developing and executing strategic plans, identifying new business opportunities, and driving revenue growth.Omnichannel Marketing StrategiesEnhanced customer experiences by creating and implementing omnichannel marketing strategies while addressing key challenges and leveraging data, and digital trends. Visionary LeadershipProven leadership in guiding cross-functional teams through digital transformation while promoting a growth mindset and collaborative environment.Technical ProficiencyProficient in Veeva, Salesforce, Adobe Analytics, and Google Analytics, with a strong understanding of digital tools and platforms. Let's discuss how we could drive innovation and success together. #CommercialExcellenceLeader #VPMarketing #DigitalMarketingAITransformationLeader #MarketingAutomationLeader #HeadCommercialExcelence #CMO #GenerativeAI #AI #AIStrategist #DigitalTransformationLeader #InnovationCommercialLeader #OmnichannelMarektingStrategies #Strategy #DataAnalytics #DataInsigths #KeyPerformanceIndicators #KPIs #Events #Webinar #Sales #Negotiation #Influencing #E-Commerce #SEM #SEO #SocialMedia #SEA #AffiliateMarketing #CRM #NewBusinessDevelopment #Leadeship #Strategic #Analytical #Entrepreneur #PeopleManagement #ChangeManagement #ProjectManagement #TeamLeader #Communication #Networking #Result-driven #Leadeship

Daiana Cocora's Current Company Details
LongeviDi

Longevidi

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Digital Marketing & AI Transformation Leader I Longevity Advocate
Daiana Cocora Work Experience Details
  • Longevidi
    Founder
    Longevidi Oct 2024 - Present
    LongeviDi is an educational platform for health, vitality, and longevity!We are dedicated to providing knowledge and insights to help you live healthier and longer. From practical wellness advice to the latest breakthroughs in longevity science, we aim to empower you to embrace life to the fullest.What We Offer:1. Educational content designed to enhance your vitality and promote longevity.2. Events and workshops focused on the art and science of living well.Follow us and discover how to live healthier & longer: https://www.youtube.com/@Longevidi/videos
  • Pfizer
    Omnichannel Insights Manager
    Pfizer Jul 2023 - Present
    New York, New York, Us
    • Led Pfizer’s Go to Market Excellence (GTMx) Digital Transformation by driving a cultural shift in embracing data and digital tools that increased the organizational efficiency. • Directed the Customer Facing Effectiveness (CFE) project by collaborating with C-Level commercial leaders and analysing challenges, data, and core KPIs, that improved customer engagement and retention.• Conducted comprehensive customer surveys to gain insights and channel preferences. • Provided strategic guidance to Commercial Brand Leads and Medical Leads, that contributed to the evolution of omnichannel marketing strategies.
  • Days Events I Digital Marketing And Generative Ai Consulting Services
    Ceo | Digital Marketing Automation And Ai Consultant
    Days Events I Digital Marketing And Generative Ai Consulting Services Dec 2007 - Present
    As a visionary CEO and Digital Marketing and AI Consultant, I celebrate the daily 'events' by turning challenges and opportunities into moments of growth and innovation for our clients. Key Achievements:• Developed and executed robust data-driven, automated and omnichannel marketing strategies.• Crafted content marketing campaigns that rapidly achieved ROI. • Created websites, SEO, SEA, SEM, Social Media. • Orchestrated a range of international events and webinars.• Provided strategic advisory and training on the latest digital and AI tools and technologies, including CRM systems, e-commerce platforms, and cloud solutions.• Chatbot development and integrations.Contact us:Email: info@daysevents.comTel: +4178 971 25 12Website: http://www.daysevents.com/
  • Gsk
    Digital Marketing Manager
    Gsk Sep 2019 - Jun 2023
    Brentford, Middlesex, Gb
    • Leading Digital Transformation: Positioned GSK as a digital pharma leader by optimizing processes and coordinating the digitalization of 33,000 promotional and non-promotional materials with different agencies for vaccines, respiratory, immunology & oncology therapy areas. • Omnichannel Strategy & Data-Driven Campaigns: Increased customer satisfaction by consulting cross-functional teams in creating and implementing data-driven, omnichannel marketing strategies aligned with GSK's business objectives.• Training & Adoption: Trained 100+ Brand Managers in Veeva, coordinating 3000+ marketing materials, promoting 200+ webinars, contributing to a digital-first organizational mindset and increasing operational efficiency.
  • Freelance - Part-Time
    Certified Translator And Interpreter French-Romanian-English-German
    Freelance - Part-Time Sep 2007 - Jan 2023
    •Translating and interpreting legal documents requested by Consulate, Embassies or legal authorities. •Copywriting, translating, transcreation & proofreading multi-language content for marketing materials.•Fields of expertise: marketing & retail, websites and technology, pharmaceutical, and legal translations. •Languages: English, French, Romanian and German.
  • Dufry Group
    Country Digital Marketing Specialist Switzerland
    Dufry Group Nov 2017 - Dec 2018
    Basel, Basel Stadt, Ch
    • Strategic Marketing Initiatives: Improved online sales by 20% through digital channels, including the launch of an online loyalty program, contributing to a 10% revenue increase.• Enhanced customer experience: Spearheaded the implementation of digital solutions (e.g. sales tablets) in Zurich and Basel airports, which elevated customer satisfaction and streamlined operations.
  • Distrelec Group
    Online Marketing Specialist
    Distrelec Group Jul 2013 - Dec 2015
    Nänikon, Zurich, Ch
    • Created and managed international digital marketing campaigns for the online shop, e-mail & social media.• Support in organizing events, creating the internal magazine, press releases, blogs and social media posts.
  • Distrelec Group
    Affiliate Marketing Manager
    Distrelec Group Jun 2014 - Mar 2015
    Nänikon, Zurich, Ch
    • Doubled revenue to multimillion CHF levels via affiliate marketing programs and marketing campaigns across European markets.
  • Regus
    General Manager
    Regus Sep 2011 - Mar 2013
    Luxembourg City, Lu
    • Achieved 17% profitability growth through new business development, overseeing customer service and marketing operations to drive organizational success.
  • Osram
    Field Manager Romand Switzerland
    Osram Sep 2010 - Jun 2011
    Munich, Bavaria, De
    • Optimized turnover by 35% through great partnership development with Migros and Jumbo retailers.• Recruited, coached, and led by example a team of 10 sales representatives to increase sales.
  • Brioude Internet
    New Business Development & Account Manager
    Brioude Internet Sep 2007 - Aug 2010
    Cohade, Auvergne, Fr
    • Increased turnover by 15% by selling online and offline advertising services such as websites, SEM, SEO, Google AdWords, ATL & BTL projects.
  • Escp Business School
    International Events Organizer
    Escp Business School Jan 2007 - Jul 2007
    Berlin, London, Madrid, Paris, Turin, Warsaw, Fr
    • Organized international corporate seminars at the European Commission Brussels, Chamber of Commerce Paris, L'Oréal, Moët & Chandon, Dom Perignon, Nicolas Feuillettes, Fiat, ESCP Paris & Milan, and Atos Origins where I have learned to adapt to every culture and personality.
  • Kart'In Lyon
    Event Organizer - Internship
    Kart'In Lyon Mar 2006 - Jul 2006
    • Organized events, team buildings, road shows for Olympic Lyonnais football team, Renault, EBEA Association, CIC, Credit Lyonnais Bank, Rene Anoux and Jean Alesi - F1 pilots, and set up recurring events.• Created the event concept Kart & Zen.
  • Ministry Of Justice Romania
    Translator | Interpreter
    Ministry Of Justice Romania Apr 2002 - Aug 2003
    • Translated speeches and legal documents for the Ministry of Justice from Romanian into French and English and vice versa.

Daiana Cocora Education Details

  • Harvard Business School
    Harvard Business School
    General
  • Université Jean Moulin (Lyon Iii)
    Université Jean Moulin (Lyon Iii)
    Business Communication And Media
  • University Of Bucharest
    University Of Bucharest
    English And German
  • Escp Business School
    Escp Business School
    Marketing & Leadership
  • Ucl
    Ucl
    Digital Commerce

Frequently Asked Questions about Daiana Cocora

What company does Daiana Cocora work for?

Daiana Cocora works for Longevidi

What is Daiana Cocora's role at the current company?

Daiana Cocora's current role is Digital Marketing & AI Transformation Leader I Longevity Advocate.

What schools did Daiana Cocora attend?

Daiana Cocora attended Harvard Business School, Université Jean Moulin (Lyon Iii), University Of Bucharest, Escp Business School, Ucl.

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