Daiana Brignone Email & Phone Number

Argentina

Argentina

Argentina

Ciudad De Buenos Aires, Argentina

Responsible for the development of the aftersales brand positioning in Argentina and Latam for all FCA brands (Fiat, Dodge, Jeep, Chrysler and Ram). / Develop and execute marketing programs that increase brand identity, awareness and loyalty. / Propose, manage and analyse sales promotions./ Anual budget management./ Creative agencies and vendors management./ Manage advertising and online-offline media strategy./ Co-marketing efforts with business partners. / Press releases content development./… Show more Responsible for the development of the aftersales brand positioning in Argentina and Latam for all FCA brands (Fiat, Dodge, Jeep, Chrysler and Ram). / Develop and execute marketing programs that increase brand identity, awareness and loyalty. / Propose, manage and analyse sales promotions./ Anual budget management./ Creative agencies and vendors management./ Manage advertising and online-offline media strategy./ Co-marketing efforts with business partners. / Press releases content development./ Responsible for coordinating and overseeing events such as Buenos Aires Motor Show 2017, Expo Rural 2017, Summer season activities, FCA aftersales network conventions and new models launch events (Jeep Compass, Argo and Italian Garage). / B2B and B2C marketing estrategies. / Customer segmentation strategies. / Report to: Regional Aftersales Director / Automotive industry. Show less

Buenos Aires, Argentina

Sales process engineering effort through deploying segmented E-mail campaigns (Oracle Responsys and Marketo platforms)./ Automated campaigns and e-mail marketing programs development./ Communicate new products and services and increase referrals./ Attract, engage and retain customers./ Customer loyalty programs./ Create brand value and maximize service./ Generate feedback, create responses, leads and opportunities. / Web analytics and key performance indicators (KPI) tracking./ Nurture and… Show more Sales process engineering effort through deploying segmented E-mail campaigns (Oracle Responsys and Marketo platforms)./ Automated campaigns and e-mail marketing programs development./ Communicate new products and services and increase referrals./ Attract, engage and retain customers./ Customer loyalty programs./ Create brand value and maximize service./ Generate feedback, create responses, leads and opportunities. / Web analytics and key performance indicators (KPI) tracking./ Nurture and clean the company’s database. / On-line design and user experience./ Marketing metrics analysis: research, measure and report results, behaviours and future trends./ CRM (Salesforce) management. / B2B marketing activities. / Inbound and outbound marketing programs. / Report: Global Marketing Director. / Energy and IT industry. Show less

Palermo, Buenos Aires City

Plan and oversee all internal and external marketing communications activities such as signage, offline and online communications, display graphics, academic publications, digital and social media campaigns./ Creative agencies and vendors management./ Advertising and media strategy./ Responsible for the delivery of creative materials from concept generation to final art./ Create, update and print marketing collaterals for point of sales offices./ Coordinate and oversee events such as marathons,… Show more Plan and oversee all internal and external marketing communications activities such as signage, offline and online communications, display graphics, academic publications, digital and social media campaigns./ Creative agencies and vendors management./ Advertising and media strategy./ Responsible for the delivery of creative materials from concept generation to final art./ Create, update and print marketing collaterals for point of sales offices./ Coordinate and oversee events such as marathons, Expouniversidad, Final Graduation Ceremony at Hilton hotel./ Lead a team of five professionals. / Manage relationships with internal departments and schools./ Weekly report to the directory./ Report to: Marketing and Communications Director. / B2C marketing activities. / Education foundation. Show less

Posgrado En Marketing Estratégico, Marketing/Marketing Management, General

Pe En Planificación Estratégica De Marketing, Marketing/Marketing Management, General

Licenciada En Negocios De Diseño Y Comunicación, Business, Management, Marketing, And Related Support Services

Project Management Certification (Pmp), Project Management

Programador Web Avanzado, Lenguaje Html. Dreamweaver, Css Y Divs. Php Y Mysql, Posicionamiento Web.

Especialista En E-Mail Marketing, Marketing Digital, E-Mail Marketing, Publicidad, Campañas On-Line., Finalizado.

Diseñadora Gráfica, Diseño Gráfico, Diseño Multimedial, Diseño Industrial, Diseño Audiovisual, Fotografía, Arte, Finalizado.

Licenciatura En Ciencias De La Comunicación Social, Comunicación, Periodismo, Publicidad, Cbc - Completo

Programa "La Compañía Junior Achievement", Business, Management, Marketing, And Related Support Services, Finalizado.

Curso intensivo de microemprendimiento dictado por Microsoft Argentina y Junior Achievement. Asumí el cargo de Responsable del Área de.