-Serving as the authoritative source for product messaging, acting as the central point of contact for all product-related content creation, and ensuring consistent and compelling value propositions throughout the organization-Leading market intelligence initiatives, including creating competitor battle cards, product matrix charts, and market research reports, resulting in improved strategic decision-making and competitive positioning-Managing end-to-end product launches for B2B audiences, driving successful adoption through effective GTM planning, training, and the creation of compelling assets-Spearheading sales enablement initiatives to generate SQLs, managing a cross-functional team of Marketing, Product, CS, and Sales to develop customer testimonials, case studies, press releases, landing pages, and one-pagers -Collaborating with the Digital Marketing Team to optimize SEO by developing Capterra/G2 pages, blogs, and website content with optimized keywords, enhancing online visibility, and driving organic traffic to our website

-Managed lead generation, nurture and conversion plans with product, sales, customer success, and marketing teams-Worked with external PR teams and internal thought leaders to develop, write, edit, and distribute content in the form of demo videos, case studies, white papers, flyers, product brochures, web content, and sales campaigns-Developed and executed content strategies that drive awareness, interest, and demand for our products, services, and solutions in the manufacturing, supply chain, healthcare, and automotive industries

Auburn University’s 2019 & 2020 Women Entrepreneurship Week (7 events, 200+ attendees): -Supervised interns-Moderated 2020 speaker panel-Facilitated 4 entrepreneur speed networking sessionsTiger Cage Business Idea Competition:-Created a demographic survey and final report used by the Dean of Business to raise funding for the competition

Small and medium-sized business (SMB) Market Research Study for Commercial Notebook Product Team: Here is how I tackled the project:-Collaborated cross-functionally with 20+ HP employees across 10+ departments to identify key opportunities for HP in the small and medium business market and develop ways each team could optimize their SMB strategy-Managed a project to track the SMB customer purchase journey of buying a laptop on Dell, Lenovo, and HP’s direct channels, which led to a discovery that Dell and Lenovo targeted SMB customers more effectively on social media than HP-Secured an interview with an HP PC specialist at CDW, a major tech reseller, who gave key insights into which product features and promotional deals attracted SMB customers-Developed recommendations to improve our product design and strategy for SMB and presented my final report to Personal System Division Executives

MOTION PICTURE ASSOCIATION OF AMERICA: ROLE OF SEARCH ENGINES IN ONLINE PIRACYThis was a study using clickstream data where users that engaged in piracy agreed to have their web activity tracked and recorded. The goal of the project was to gain insight into the frequency search engines were used in the illegal streaming and downloading of film and TV content. I analyzed the web surfing behaviors of Korean and Australian internet users and quantified how the users got to the piracy domains into specific categories (search engine, blog/café, social media, intermediary sites). My analyses were used by MPAA in their lobbying efforts to get search engines to remove piracy URLs.NETFLIX: NAPPILY EVER AFTER SCREEN TESTNetflix wanted to test their unreleased film, Nappily Ever After, to gather feedback from target audiences. SARI was hired to facilitate this research. I worked on every aspect of this project, which consisted of a film screening, exit survey, post-film focus group, and summary report that was used by the director to make final edits to the filmSARI: WEBSITE REDESIGN Screen Audience Research International wanted new brand assets and a website redesign. I managed the concept-to-launch of this project. I created the site requirements for the web designers and the script for the site's promotional video.

-Cultivated a pipeline of 100+ film and TV investment opportunities and pitched these projects in weekly executive meetings-Generated 50+ leads with producers, managers, and screenwriters through networking events, film festivals, and 1:1 meetings-Supervised an intern that was hired on to assist with administrative tasks, social media marketing, and script coverage-Spearheaded the online promotional campaign of our movie, Harmony, resulting in over 100k views on our YouTube trailer in 3 months

ONLINE TRADING ACADEMY (OTA): BARRIERS & TRIGGERS IN REGISTRATION FOCUS GROUPOTA was below target with attracting people to become members and having new members sign-up. They commissioned HOB to do interviews with key stakeholders and focus groups with people that attended their free half- day and full-day classes. I worked with my HOB team to find ways to increase their sign-up retention rate. These findings used to change their recruiting workshops and presented at their annual company summit.AUSTRALIAN EGGS ASSOCIATION (AEA): CREATIVE AD PRE-TESTThe AEA was planning to launch a nationwide TV ad campaign to attract more Australians to eat eggs. HOB was brought in to test their ad with a particular focus on variations of the ad that targeted different generations of consumers. I found Australian ads relevant to millennials and boomers and edited together “commercial breaks” that included the AEA’s ads. This video was then used during testing of the ad. I also helped create the survey that was used during testing, analyze the quantitative results, code the open-ended questions, and create the final report sent to the AEA. In the end, I helped AEA understand the efficacy of their ad variations with their target demographics. WOMEN’S CANCER FOUNDATION (WCF): BRAND AWARENESS AND ASSOCIATION SURVEYThe WCF was planning a merger with ANZGOG (Australia New Zealand Gynecological Oncology Group). They wanted to find out if donors and members cared about the merger, as well as their level of brand awareness for the other company and what imagery and women cancers they associated with each organization. HOB conducted a survey using WCF’s and ANZGOG’s database of members and donors. I took the survey results and created an easy to understand final report that was presented to both organizations.