Dai Deh Email and Phone Number
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I’m a strategic thinker and relationship-builder who can run a business while building a culture of trust and teamwork. I’m a staunch believer that businesses can be—must be—a force for positive change in this world, and I’m ready to apply my 15+ years of experience as a brand marketer and general manager in Food & CPG to make a profound impact at a purpose-driven company. My two greatest superpowers are my deep sense of empathy and my diverse upbringing and perspective.Open to CMO, VP/Head of Marketing, VP of Innovation roles, as well as strategic consulting projects and board positions. - Business Management & Strategy: 3-year strategic plans, annual planning process- Brand Marketing: foundational brand work, messaging, packaging, marketing campaigns - Innovation: culture-building, jobs theory, stage gate process, long-term roadmapTILT 365 PERSONALITY: CLARITY | top strengths: trust, perspective, empathy, focus, likability, diligenceSTRENGTHSFINDER | empathy, relator, positivity, includer, analytical, arranger, developer, strategic
Distinguished Vineyards
View- Website:
- distinguishedvineyards.com
- Employees:
- 46
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Vp Of Dtc And MarketingDistinguished VineyardsCalifornia, United States
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Vp Of Dtc & MarketingDistinguished Vineyards Jul 2024 - PresentNovato, California, UsLead the DTC, Brand Marketing & Trade Marketing functions -- 11 direct reports and full team of 60+ across 8 different brands and 3 wineries/hospitality centers. Report to the President and sit on the Executive Leadership team. P&L responsibility for 50% of Distinguished Vineyards gross margin.
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Vp Of MarketingDistinguished Vineyards Jun 2023 - Jul 2024Novato, California, UsValues-based wine company with wineries in Napa, Sonoma, Oregon and New Zealand focused on making great wines and championing sustainability and gender equity. Led the Brand Marketing and Trade Marketing functions (team of 10, 8 direct reports).
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Vp Of Marketing & InnovationMezzetta Sep 2021 - Aug 2022Napa Valley, Ca, Us4th-generation family-owned makers of jarred olives, peppers, vegetables and pasta sauces. Led strategic efforts to increase market share and bring more people into the brand through brand awareness and consumer-centric innovation. Department (5 direct reports) included Business & Brand Management, Digital/eComm/DTC, Social/Influencer/Content, PR/Comms, Creative and Innovation. Reported to CEO and served on Executive Leadership Team.Key Achievements:- Helped to grow Wal-Mart and Ahold-Delhaize points of distribution by +13,492 (+15%) and +10,229 (+24%) respectively- Delivered 360 marketing campaign that drove $2.5:$1 ROI- Created consumer-centric 5-year Innovation Roadmap and launched 10 new products in 2022 -
Director Of InnovationMezzetta Jun 2021 - Sep 2021Napa Valley, Ca, Us
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Director Of Brand MarketingClif Bar & Company Nov 2018 - Apr 2021Emeryville, Ca, UsLed strategy and operation of flagship product line (>$500MM in gross revenue), overseeing marketing and innovation efforts to increase reach and brand relevance. Played leadership role in financial goal setting and business reviews, as well as advocating for innovation resources and communicating our brand values through full-funnel marketing efforts.Key Achievements:- Received All Aspirations Award for exemplifying our values across all 5 bottom lines- Drove gross-profit growth of +4.5% (3-year CAGR) from 2016 to 2019- Delivered 360 marketing campaign that delivered $5:$1 ROI and created limited-edition packaging that featured female athletes- Re-established vibrant innovation pipeline for Clif Bar, launching 3 successful line extensions in 3-year stretch (>20 SKUs)- Led Sustainable Wrapper project and guided cross-functional team through the first stage gate -
Brand Manager, Clif BarClif Bar & Company Jun 2016 - Nov 2018Emeryville, Ca, Us
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Brand Manager, Builder'S & Athlete SeriesClif Bar & Company Jun 2015 - Jun 2016Emeryville, Ca, UsManaged CLIF Builder's, the 2nd largest product line at Clif Bar & Company (>$100MM in gross revenue), as well as Athlete Series, our strategic portfolio of products geared towards competitive triathletes, cyclists and long-distance runners.Key Achievements:- Delivered record-high net revenue and gross margin (>50%) in 2015- Relaunched Builder's with a new brand identity, including a new tagline, evolved packaging, and an exclusive event sponsorship with Spartan Race
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Brand Manager, Clif Builder'SClif Bar & Company Nov 2014 - Jun 2015Emeryville, Ca, Us
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Associate Brand Manager, Builder'S Protein BarClif Bar & Company Jan 2013 - Oct 2014Emeryville, Ca, Us
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Brand Consultant, Healthy Snacks & Clif BrandsClif Bar & Company May 2012 - Jan 2013Emeryville, Ca, Us
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Sales & Business Development ManagerRecchiuti Confections 2011 - 2012San Francisco, Ca, Us -
Associate Brand ManagerDel Monte Foods 2008 - 2011Orrville, Oh, Us -
Director Of Sales & MarketingAnresco Laboratories 2001 - 2006San Francisco, California, Us
Dai Deh Skills
Dai Deh Education Details
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University Of California, Berkeley, Haas School Of BusinessMarketing -
Duke UniversityInternational Business
Frequently Asked Questions about Dai Deh
What company does Dai Deh work for?
Dai Deh works for Distinguished Vineyards
What is Dai Deh's role at the current company?
Dai Deh's current role is VP of DTC and Marketing.
What is Dai Deh's email address?
Dai Deh's email address is dd****@****tta.com
What is Dai Deh's direct phone number?
Dai Deh's direct phone number is +140888*****
What schools did Dai Deh attend?
Dai Deh attended University Of California, Berkeley, Haas School Of Business, Duke University.
What are some of Dai Deh's interests?
Dai Deh has interest in Booze, Blogging, Backpacking, Boarding, Basketball, Billiards, Boba.
What skills is Dai Deh known for?
Dai Deh has skills like Competitive Analysis, Cross Functional Team Leadership, Marketing, Digital Marketing, Marketing Strategy, Product Development, Strategic Planning, Business Planning, Product Management, Integrated Marketing, Strategic Partnerships, Forecasting.
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