Theresa Dailey Email and Phone Number

• Built relationships with retail customers and viewed as a trusted advisor to develop configurable technology solutions for the customer.• Led the go-to-market (GTM) collaboration with channel partners.• Created strategy and an action plan to drive the company’s movement into new retail markets. • Conducted comprehensive market research identifying industry trends and business development opportunities. • Created cross-functional collaboration working closely with software engineers, sales, services, and marketing teams. • Developed the portfolio messaging and communication to align company values, industry trends, and customer needs.

• Led the product development team in creating configurable Product Lifecycle Management software for specialized fashion retailers and CPG customers.• Built key relationships with prospects; demonstrated software features, benefits, and business solutions; sold the technology product that opened a new vertical for the company. • Managed the product development process, validating features and capabilities, testing, and assessing customer experience. • Conducted strategic market research on fashion technology trends, including competitive analysis, plus created and executed roadmaps.

• Analyzed the technology potential, industry needs, competitor offerings, and defined customer needs. • Established software strategy for the footwear and apparel industry to enter a new marketplace. • Collaborated with software development on the product creation and configurable features to develop a business solution that met the customer needs. • Subject Matter Expert – fashion retail