Daiane Lins Email & Phone Number

In my current role, my goal is to establish a center of practitioners that embrace, advocate for, and scale the methods for architecture, digital change, and design across the Q2C Config-to-Order organization. To achieve this, I have a hands-on approach switching between practitioner and team leader based on the scenario/mission being tackled. Key Responsibilities• Establish a culture of excellence in software engineering across the organization by leveraging on chapters of technical experts to define guidelines, maturity evaluation criteria and best practices for selected engineering practices.• Lead the architecture team in establishing an approach for the sustainable growth of the Q2C Config-to-Order landscape and its alignment with the IBM strategy.• Act as expert for the digital change discipline and oversee the activities of culture transformation and adoption of the supported application executed by the team.• Oversee the experience design for the IBM hardware and entitled software sales processes, including the maintenance of a design system based on IBM Carbon.• Lead and develop a team of architects, consultants and designers, managing the hiring, staffing and maintenance of a diverse and effective workforce and the career development and performance management of the team.

My role was to manage an experience design team and two software engineering teams. From the software engineering perspective, I was responsible for working with the team in mapping the architecture, software quality, and DevSecOps practices of the applications, and defining a roadmap of technical improvements focused on scalability, security, and usability, based on market best practices. In addition, I was responsible to define strategies to scale the work done in one system, and have two squads working on the same application, which included an approach to decouple the application. Key Responsibilities• Lead and develop a team of software engineers and designers, managing the hiring, staffing and maintenance of a diverse and effective workforce and the career development and performance management of the team.• Provide leadership with reports on project and program milestones and present project needs and technical knowledge. • Lead the delivery of high-performance, stable, scalable systems to be deployed in an enterprise setting.• Establish engineering best practices and standards within the team to drive quality, championing engineering excellence to drive continuous operational improvement through a comprehensive technical roadmap. • Act as a domain expert to help the team understand project requirements and business prioritization while championing the business case for technical excellence with product owner and stakeholders to ensure the proper balance between continuous delivery of business value and improvement of engineering practices.• Oversee the experience design for the IBM hardware sales process, including the maintenance of a design system based on IBM Carbon.

São Paulo, Brasil

I led a program that aims to transform the global experience for buying IBM hardware, from its configuration to the order management, but in the process, we are reshaping our IT organization and the way we approach large-scale programs. My core mission is to bring user experience, business value and technical excellence together, continuously manage our key stakeholders and eliminate blockers to achieve our transformation strategy.Besides program strategy and deliver, my mission includes leading the change of our technical teams to a new mindset and ways of working that is based on Scaled Agile methodologies and market’s best practices.Key responsibilities • Ensure integration and success of the program workstreams (experience design, solution architecture, data strategy, and digital change management), and adoption of Scaled Agile practices to drive execution of the program vision across delivery squads;• Manage stakeholders and sponsors, define strategies to create a partnership for continuous engagement and sponsorship;• Work with the business areas and other IT teams to define a transformation roadmap, and deployment plan, that leads towards a vision of a “streamlined experience with infused intelligence (AI) that enables IBM and Business Partners collaboration and effectiveness”. • Facilitate the definition of a clear Data & AI strategy;• Act as a design leader to coordinate priorities for a group of 3 designers. Define the design strategy and plan to craft a new experience for IBM hardware sales, leveraging on user-centered practices and adopting the IBM Carbon Design Language;• Ensure a proper demand funnel is in place, along with a clear mission and scope for the different solution components, allowing for delivery squads autonomy, while ensuring strategic alignment;

São Paulo, Brasil

My mission was to orchestrate the user journey design, and management of human aspects for the new global experience for buying IBM hardware, from its configuration to the order management. Those encompassing the large array from stakeholder engagement/management, sponsorship buy-in, crafting the new user journey and user interface, to the support to communication and business enablement/transition.I was responsible to craft and support the delivery of a new experience for the hardware sales, for both IBM sellers and Business Partners by, based on business strategy, redefine processes and ways of working to better instrument people.Key responsibilities• Facilitate the definition of the new global process for configuration, pricing quote, and ordering of IBM Systems, with a focus on user-centered experienced enabled by data sharing and analysis.• Conduct understanding of existing business processes, rules, and practices, along with regional/country specificities to ensure adherence and flexibility of the new process.• Liaise with executives of impacted business units to ensure project alignment with their needs and strategy• Lead the crafting of an integrated user journey, and design of a new user interface, along with the definition of design guide and principles for alignment of the impacted systems.• Lead alignment with technical teams to ensure business requirements and new journey were properly reflected into technical requirements.• Ensure communication and enablement plans are defined and in place, underpinned by a proper change impact mapping.

I was part of a multidisciplinary group of market observers and technology freaks, eager to support IBM’s transformation. My goal was to act as a trusted advisor and enabler, that embraces best of breed references to transform IBM’s business areas with focus on user experience.To accomplish this, I worked in close partnership with the business units to identify newopportunities and collaboratively envision iconic experiences by applying IBM DesignThinking practices.Afterwards, I worked with technical agile teams to translate those experiences into technicalsolutions. Throughout development, I kept track with the team's release plan to ensure the proposed value and envisioned experience is reflect into the new process or tool.

In a few words... I've created and coordinated a team that had a holistic responsibility for user's touch points throughout a transformational endeavor, from process/tool design until solution engagement (which are just nice words for: I've helped talented people to design and deliver great business experiences). Additionally, I had myself a designer role, acting as data visualization specialist within the CIO Analytics team.[The long version...]I was responsible for developing a method for delivering compelling user experiences at an enterprise scale, by leveraging IBM Design Thinking and Change Management Methods. This included the team set up, training and coordination, whilst working as consultant for dashboards design. Key activities comprised:- Designing a method, named User Centered Deployment, that integrated IBM Design Thinking and Change Management practices to ensure customer needs are the core focus throughout any transformational endeavor, and applies IBM Design language to ensure the delivered experience “feels like IBM”.- Coordinate team, ensuring proper knowledge was acquired and applied in the projects- Work as UCD consultant in the Analytics team, ensuring end user needs of information consumption were understood and reflected in tools that were built with design and data visualization techniques and best practices.

In a few words... I was the one making sure people were ready for a specific change in their work. Doing so without getting them crazy, whilst striving to minimize the business disruption that is natural to any transformational effort.[To the ones that prefer the long version...]I was responsible to, by applying a change management method, create and deliver a strategy that supports that the value proposition, and benefits realization, of a change endeavor were delivered from the human side of the transformational effort (which might include changes to business processes, systems and technology, job roles and organization structures).Activities were developed on a variety of projects (which comprised SAP deployment, SugarCRM adoption, web and mobile applications or new processes and policies) in four key areas:- Business Readiness (Conduct impact analyses, assess change readiness and identify key stakeholders, comprising also the activities to identify, analyze and prepare risk mitigation tactics)- Communication (Define and deliver communication strategy and plan, including the design and content creation of the communications)- Organizational Alignment (support organizational design, definition of roles and responsibilities and mapping of end users)- Training (define and deliver training strategy, including development of training content and training delivery)In addition, consultant activities were conducted such as analyze business issues, define and track success factors, develop transition plans, develop a business case and support on process design.