I lead SEO strategy for clients across a variety of industries and company sizes. This position requires me to develop forward thinking strategies, but also dive into technical aspects so I can effectively communicate their intricacies to my clients. My marketing background helps inform SEO decision with an intimate understanding of marketing goals.

My roles from the Web & Brand Manager position will continue, with an emphasis on lead generation and stack assessment to cultivate the best mixture of tech tools to enhance our company goals.

I make a lasting impact on revenue and company goals, and act as the figurative right hand to the Vice President of Marketing. I am accountable for managing and building all web entities in support of marketing initiatives. I also oversee all email communication to our large member group, prospective leads, and advertisers.While managing our in-house graphic designer, I conceptualize new campaigns from start to finish, and ensure all elements are in place to execute, and properly attribute campaign success. One recent successful email campaign contributed to 5% of the advertising team's monthly revenue goal. Further, our lead generation efforts contributed to a 25% increase in inbound sales over a three year period.Most importantly, I build strong relationships with all colleagues and ensure healthy communication lines are established to increase overall efficiency.

While maintaining my role as Web & Brand Manager, I was selected over three team members as the Interim Marketing Director for a six month period. My biggest challenge was controlling the marketing budget, and determining departmental goals and targeting.My three person team and I created, pitched, and shot two full length television advertisements that synthesized our core message in a lighthearted approach. To maximize our exposure we placed them on Youtube as skippable ads, yielding 35% and 45% completed view rates respectively.I also worked to further our lead generation efforts on facebook, and was able to deliver qualified leads at a cost per acquisition of under $100 per lead, meeting KPIs. I am most proud of how close knit our team was during this time, and how I was able to prove my effectiveness as a leader.

Within two years of working at Better Business Bureau, I was named Employee of the Year. My pursuit to improve processes, communicate with company leaders, and help inform digital decisions set the foundation for my success in future roles at BBB.I was primarily responsible for overhauling a stale website experience, and creating websites that supported our advertising efforts. Changes made to our website along with our headquarters office yielded an increase in 2018 web traffic of 8.9% compared to the previous year, and led to lower bounce rates and more pageviews per session.I also had the pleasure of developing a consumer newsletter and blog which we monetized both digitally, and in the form of a bi-annual magazine. This was the first time in nearly 80 years the company had attempted to monetize our consumer communications, and it was exciting to contribute revenue in this area.

I served as the marketing point person for every company under the SupplyCore umbrella. I redesigned and built two websites (MPOWR (SaaS software) and SupplyCore). This included everything from user experience to content writing from the ground up, all while managing a full trade show schedule and developing new brand initiatives like Rocktown Adventures. I had a direct impact on sales by organizing, promoting, and implementing webinars to support the MPOWR software, and gained valuable experience managing an intern. This role challenged me greatly as a project manager, and I refined my skills by learning how to manage multiple in-depth projects simultaneously.

I was responsible for re-branding a newly acquired human services SaaS company from CCI to MPOWR. At the time it was a fledgling initiative, and I gained experience operating with a startup mentality. The re-brand included building a new logo, website, and collateral pieces from scratch. I worked with sales to produce marketing campaigns, and identified target audiences.While I worked on the software solution I also maintained roles associated with SupplyCore marketing, namely improving the website and collateral. Being that SupplyCore is a department of defense contractor, I negotiating advertising rates with major defense industry publications, and managed our trade show footprint.

My work as an intern with SupplyCore Middle East justified the creation of a full time marketing position when I returned a year later. As a young marketer coming directly from college, I was able to lead substantial projects, including a complete re-branding (from SupplyCore Middle East to Arwadh) with the help of an external agency. I worked on web, collateral, and advertisements for an international audience, and interfaced with top level executives both internally and externally.I am proud of the breadth of projects I handled, including Google AdWords campaigns, and event and trade show logistics management. My desire to make an impact in my full-time work started early, and continued as I assumed positions of increasing responsibility.

During my Junior year of undergraduate studies I worked as an Intern for an international industrial brand, SupplyCore Middle East. I created new marketing collateral, managed website content and design changes, and launched corporate presentations for large international sales meetings.I made a meaningful impact on the image and content of the brand, which helped justify a full time position upon my completion of undergraduate studies.