Dain Yoon Email & Phone Number

Netherlands

Songdo International Business District, Incheon, South Korea

HINATURE is a Korean skincare company with a brand called PURITO. With a significant customer base in Europe and North America, the company is known for its effective and sustainable skincare products. As a member of the Global Marketing Team, I managed social media content, digital marketing, and advertisements. We were on a rebranding journey to enhance the brand positioning in the European market. Within the journey, I had the privilege of being involved in and operating diverse marketing activities.Activities:• Managed PURITO's social media accounts and planned content to promote product launches and brand awareness• Took the lead in presenting the PURITO Seoul Rebranding & 2024 Marketing Strategies to leading vendors and negotiated for marketing activities (Milan, Budapest, Amsterdam)• Negotiated contracts with PR companies (United Airlines, Allure Korea, etc.) to manage advertisements and enhance brand awareness• Contributed to optimizing monthly sales and enhancing B2C platforms (primarily Amazon)• Coordinated rebranding consulting project, communicating with consulting firms to facilitate European market research and brand concept rebuilding• Developed and implemented Meta advertisement optimization strategies and implemented to improve sales conversion• Planned rebranding social media campaigns to resonate with potential customers overseas

Yongsan District, Seoul, South Korea

INFIX is a leading Korean E-commerce agency providing sales & marketing optimization services to fashion brands. With over 100 employees, the company makes 300 billion won in yearly revenue. Within the Sales Team, optimized e-commerce sales and managed online B2C platforms for a global fashion brand, Maison Margiela and a Korean cosmetic brand, Celligram.Tasked with:• Sales analysis and optimization to enhance the monthly B2C sales performance for client brands• Communicated and developed relationships with Korean platform companies like Kakao and Naver, to increase sales through online advertisements and discounts• Initiated brand marketing and operated Naver online store for an internally launching new coffee brand called Hauthaus• Assisted in brand launching online stores and product registration on Korean E-commerce platforms

Songdo International Business District, Incheon, South Korea

Worked at the community cultural complex established by a Korean publishing corporation. Provided excellent customer service, assisted foreign customers’ communication, coordinated promotions, and collaborated with staff to increase revenue. While working, observed the rebranding journey, which sparked my interest in brand marketing.