Daisy Chen Email & Phone Number

Developed the detailed financial forecasting for chatbot advertising of restaurant recommendations by analyzing historical user activity and conversion data; integrated key performance indicators to accurately predict future revenue streams· Implemented related financial assumptions to advertising expenses allocation and performed the variance analysis in Excel to identify cost-saving opportunities and reduced weekly advertising expenditures by 10%· Generated the monthly financial reports using SQL-based visualizations, focusing on analyzing month-over-month trends in user growth and engagement, ensuring data accuracy and reliability for ongoing financial analysis and strategic planning· Conducted in-depth market research on the demand for restaurant recommendations advertising across different states, examining the value drivers such as consumer purchasing and seasonal fluctuations; compiled strategic reports to support the long-term advertising development for Ogilvy AI program

• Designed and executed a study comparing AI environments in problem-solving with a focus on improving SQL query construction for data analysts.• Implemented a recording process for analysts to track time spent on questions, leading to more precise data collection.• Conducted statistical analysis using t-tests and chi-square tests to identify significant variable relationships and applied regression for task duration and correlations.

Beijing, China

Managed the entire financial reporting process for online courses revenue fees of NetEase English teaching sector, including month-end reporting, monthly forecasting, and annual budgeting· Conducted month-end close activities, and reviewed and reconciled the entries to the trial balance and financial statements in SAP for the project. Ensured journal entry accuracy, resolved discrepancies, and posted adjustments, reducing close cycle time by 15%· Performedvarianceanalysistoidentifydatadiscrepancies,createdaninsightPowerBIdashboardintegratedtechnicaloutcomes, providing the leadership team with actionable insights for long-term strategic plan· Collaborated with different teams to optimize budgeting allocation and analyze customer data, leading to the improvement of existing products and the conceptualization of new offerings, enhancing the overall product portfolio competitiveness

Shanghai, China

Spearheaded revenue and cost analysis for a top-tier energy firm, using Excel to track and analyze the financial performance of different product lines, identify key growth opportunities and risks, and develop a 3-year strategy plan· Collaborated with the MA Advisory team on acquisition project, conducting due diligence on financial metrics, operational processes, and budget considerations, and applying accounting principles and financial analysis techniques to evaluate target companies· Developed risk management strategies by analyzing industry competitors’ investment trends and comparing them with the firm’s current financial data, enhancing the firm’s competitive positioning· Published weekly reports on company-investment bonds fluctuations, recommending 20 high-value investment opportunities, and visualize key financial and operational metrics in Tableau to assess performance and risks, providing actionable insights to manager

Hefei, Anhui, China

Analyzed year-over-year monthly revenue and cost fluctuations and communicated with the enterprise to understand related business changes and potential impact on future performance· Managed bank correspondence and financial records for over 40 companies, identified and analyzed account discrepancies, and prepared detailed reconciliation statements to resolve variances

Master Of Technology - Mtech

Bachelor Of Science - Bs, Financial Mathematics And Statistics

High School Diploma