Formulating marketing strategy to promote the company and drive qualified leads,Executing and managing the marketing plan & budget to ensure effective return on investment to drive business growth,Experiment with variety acquisition channels, content creation for social media (including topic selecting, writing, guest writer inviting, reposting etc.), event planning and executing for the potential clients, and publicity on the key relevant industry (editorial, speaking opportunities on seminars),Organising events and webinars with Benelux chambers, Embassies, and business partners, including oversee in-house and partner presentations, RSVPs and results tracking,Research and attend industry activities: expos, seminars and networking events, etc.Build strategic partnership with key industry players.

Responsible for proposing, planning, and executing a variety of B2B marketing activities that achieve Criteo’s goals for awareness, lead-generation and retention in China.Develop a prioritized proposal that supports the overall marketing plan for raising Criteo’s awareness,Draft and manage the annual local marketing budget and evaluate, analyse, report on ROI from programs based on results,Partner with sales team & clients to lead local case study and season report development, this also including effectively collaborate with BI team and internal design team,Create the industry report by working with external partner including questionnaire design, method of analysis and diagram design,Working with PR agency to keep posting appealing communications contents for social media (Wechat) and other right channels to reach target audience,Develop, plan, and execute all the key events in the region including industry tradeshows, expos, criteo events, seminars and webinars, this involves venue searching, booth design, invitation, valuable speaking opportunities selecting and results tracking etc.Responsible for the newsletter, website updating and localise the key reports constantly for local team,Collaborate with the central marketing team, central sales support, central product, sales teams, research agencies/suppliers and clients/publishers (external relationships).

Design a Marketing Dashboard to provide a 5-star professional business/conference center image through different marketing channels and achieve company’s business objectives.Responsible for strategic planning, implementation and daily management of the company’s overall marketing activities, including:Defining and prioritizing product positioning, messaging across various market segments,Work closely with the sales team to drive leads generation and monitor effectiveness of all activities and campaigns,Working with business partners/agencies to design and execute tailor-made marketing campaigns for sales driven,Develops effective digital media strategy and marketing plan to support the long-term brand marketing,Design, implementation and analysis of online (SEO) and offline marketing initiatives,Maintenance, up-keep and development of company website,Liaising and coordinating with external agencies/suppliers including to maintain a good relationship with all related online & print media,Accountable for CRM and competitive intelligence projects,Corporate identity development encompassing of logo, web and graphic design,Budget control and to make sure all the marketing expense are accurate and compliance with VCC polices,Contributed to the development of new online/offline design methods, social networking platforms, loyalty programs to be incorporated into the B2B marketing initiatives.

Working in Renewable sector specialized in Wind Energy and Solar Energy industry. Mainly dealing with the markets related to China, Europe and North America. Develop new business prospects from Chinese market via marketing online and offline activities,Responsible for developing technical and market awareness, Utilise extensive candidate attraction strategies that are relevant to the current requirements,To build a strong referral network and developing candidate database.

Planning and delivering all internal and external events, seminars and exhibitions,Maintain a good relationship with media,Liaising directly with the company’s clients and arranging marketing presentations,Managing online web platform and other marketing issues.

External Affairs SpecialistResponsible for the coordination between Olympus and governmental departments to ensure a good relationship is maintained,In charge of public relationship management, avoiding any serious PR crises, including regularly cooperate with different external partners to ensure the reputations of the brand name remained strong,Organising company’s hospitalities.Key Account Executive In charge of the early stage negotiation and communication with B2B clients,Responsible for following up whole sales procedures, coordinating different departments to resolve problems,To act as a good bond to convey the information between clients and other function departments in company,To maintain strong relations with B2B clients by regularly gathering and processing clients’ feedback.