Building a creative family club on the Sussex coast to revolutionise the 'conception to reception' period. Events, community, online and offline experiences and proper support that transform the parenthood experience.

Maternity contract. Leading the rebrand for a private health company, supporting its transformation into a modern content-led brand. Working with my creative network of videographers, photographers, creatives and wellbeing professionals alongside my strategic comms experience and skills to craft an authentic brand identity.

Maternity contract. Part of a core team of 7 people looking after Vitality’s 2500+ employees spread across London, Bournemouth, Stockport and South Africa.Delivering a diverse programme of events, engagement and experiences to create impactful reward + recognition moments that embody Vitality’s culture and values and ensure employees are as happy and healthy as they can be.

In 2017, I founded Yolk, a creative brand experience studio as a first-mover in the now thriving 'experiential' lifestyle marketing space. Over the past six years we have placed culture, craft and wellbeing into property, corporate, hospitality and retail industries in order to create sustainable and impactful marketing and brand content that is as relevant in the office as it would be in the theatre.From wellbeing festivals to book launches and panels on the future of the creative industries, my intention has always been to create an event that breaks up someone's day, makes them want to tell their friends - and most importantly makes them feel good. Never gimmicky, always with purpose.Our clients come from property, technology, professional services and hospitality and are united by their desire to do things differently. We work with pioneering brands who want to stand out and create a strong brand currency to benefit their customers, company directors and the creative industries on the whole. Yolk launched with US app Bumble as our first client in 2017. Since then Yolk has celebrated a diverse range of clients including Ace & Tate, The Gut Stuff, CBRE, Bow Lane, Barking Riverside, Pot Kettle Black, 20 Fenchurch Street, Pan Macmillan and the BFI (for magneticNorth), all of whom wanted to connect with Yolk's engaged audience and create special brand experiences for their consumers.Yolk also co-founded Manchester’s first wellness festival, Float Festival as a response to a growing feeling that there was no wellness space that catered for mental / creative health as much as physical fitness. Float received coverage in Women’s Health and DOSE, had partnerships with The Hut Group and was a sell-out event.www.yolkstudios.com

As Head of PR for urban developers and placemakers, Allied London and Brand Director for Enterprise City at St. John’s, my role was making empty building sites seem desirable to prospective tenants and consumers. UK-wide I programmed activations with market leading brands including Wallpaper*, Carousel London and Creative Review. Sites are now home to Soho House, Everyman Cinema and Barry’s Bootcamp (Enterprise City / St. John’s) and The Ivy and 20 Stories (Spinningfields).Role included:Strategising, managing and delivering multi-channel PR, event, content and corporate development campaigns across multiple assets in three cities and central brand. Creative event curation and partnerships across emerging assets for enterprise, culture, design, hospitality, community, property, lifestyle and new ways of working, including:-An immersive theatre dining experience with Carousel / Shuttlecock to launch 28 Savile Row in London-A 1000 pax, 8-hour, 5-stage festival to launch a new creative business district on the site of the Old Granada Studios-Inviting Wallpaper* Magazine into the historic London Road Fire Station site for a one-off design project, opening up the doors for the first time in 30 years with live music, food and drink.Copy-writing and editing for marketing collateral, pitching documents, press releases, articles, newsletters, editorial web content, social media, internal media and internal comms documents. Heading up inhouse press office function: researching and steering relevant journalists/influencers/innovators for features, print and digital editorial, speaking opportunities and broadcast. Creating, editing and art design for new in-house publication and distribution via print and online. Website direction, content population and corporate social media.Internal corporate development via positive working culture, wellness, diversity, support and internal communication.Managing six figure budgets, internal staff and agencies relationships.

At Angels & Urchins magazine I was part of a small, flexible team of writers and journalists overseeing and contributing to print and online editorial, features writing and content creation. Alongside editorial I assisted on styling and producing lifestyle photoshoots and product photography, including venue sourcing and props, organising models, calling in products and ensuring smooth running. I liaised with press departments and PR’s to secure product reviews and maintained and built upon these relationships by attending press shows on behalf of the company and networking.I managed the website: producing and loading features and adverts using a CMS and worked within Adobe to help format and populate the print magazine, as well as working across SEO and social media posts.

Developing tailored and compelling social media content and programming, growing social media followers and curating audiences of influential trend-makers, journalists and bloggers, writing and placing stories in print, broadcast and social, creating guerilla and ambassador marketing strategies, photography and videography.

Drafting press releases, debates and articles on behalf of the MP, responding to high volumes of constituents concerns via letter, email and phone, access to MP’s email account; identifying correspondence requiring action, attending events and representing the MP, co-ordination of interns and visiting days for constituents, including Tours of the Houses of Parliament and Big Ben, responding to ad hoc requests and sensitive information.

Writing draft pitches and press releases for potential clients, liaising with journalists, event organisation, data management