-Creating, designing and building LiKAZI, an on-demand digital aggregator app platform that connects customers with domestic workers who are willing to serve them. This means a hands-on approach to designing the user journey process, writing code, interacting with users in the testing phase and modeling the product specs.-Recruiting a team that is efficient and buys into the vision of LiKAZI as a product.-Setting strategy and vision for LiKAZI which includes defining the markets LiKAZI will enter, who our competitors are, business model and price differentiation, model of the service, company culture, values, behaviors and tone of voice etc.-Setting budget lines, work plans for the business and cash flow management, allocating capital to LiKAZI’s priorities.-Partnership building and investor management, ensuring that growth and financial reports are developed and sent, partners and investors are constantly communicated to and new partners are onboarded.-Building and maintaining a strong brand for LiKAZI through networking and speaking at industry events, writing blogs, maintaining a strong digital presence,fostering personal investments with thought leaders and mentors.-Maintaining a positive and approachable company culture through transparency, openness and communication with the team.

-Developed creative and insight-driven communication strategies and advocacy campaigns for Kenya that led to the increase in brand awareness, character recognition, and viewership of the shows by families, resulting in a Net Promoter Score (NPS) of 89% in 2020, up from 70% in 2018.-Developed and implemented a partnership strategy and networked with multiple stakeholders to galvanize funding and support for Ubongo, raising $250,000 in co-production funding from Kenya.-Supported fundraising efforts including prospecting for new global opportunities by applying for grants and other fundraising opportunities, keeping track of qualified opportunities, and coordinating the fundraising team. This led to Ubongo being awarded over $3 Million in restricted and unrestricted grants by 2020, with much more in the pipeline. -Built relationships with partners to expand the distribution of Ubongo content in Kenya. Worked with a database of broadcasters, video-on-demand partners, schools, and other distributors using Ubongo’s content for various relevant platforms, overseeing an increase in viewership numbers from 1.3 million households in 2018 to 2.9 million households in 2020.-Developed campaign strategies, including organizing events in Kenya to network and create awareness and interest around Ubongo’s work and impact to drive lead generation. Hosted 3 major events: The Kenyan Dream in 2018, Storytelling For Change in 2019, and the Building Brains at Home webinar in 2020.-Supported the dubbing and adaptation of content to localized African languages, increasing the total number of languages to 4 in 2021 up from 2 in 2018.-Maintained relationships with existing partners and customers, ensuring that the relationships were effective, productive, and harmonious.-In collaboration with the in-house marketing and communications team, generated impact stories for external partners and donors.-Managed all of Ubongo (Kenya)’s PR, media relations, and correspondence.

-Created and facilitated the execution of a comprehensive business growth strategy for Butterfly Creative for the year 2017 with the help of the company directors. This included a business competitor analysis, market development plan, portfolio diversification plan, and remodeling of our value proposition for our current and prospective clients-Created campaign strategies across our client portfolio. Oversaw account management for the main clients, including overseeing the creation of content calendars, photoshoot and video shoot organization and coordination, digital research and social listening, and creation of the bi-weekly statistics report. -Oversaw the content and graphic creation of the marketing assets for the clients. Edited, proofread, and designed digital resources for the company (Facebook, Twitter, LinkedIn, and Instagram posts, blog posts, newsletters, Infographics, and website copy.) -Worked directly with the main client (retail) in the creation of campaigns around special and social holidays, driving foot traffic through intense social media engagement. -Deck creation and new business pitch presentation to potential clients.-Onboarding of new clients.

As the first-ever business development manager for Brand2D, it was my duty to define and shape this role, making it adaptable and relevant to the needs of the marketing agency.Tasks:-Worked with the Managing Director to set quarterly objectives for lead generation.-Created and executing business expansion strategies for the company with the help of senior management, digital, and website teams. This included Identifying and developing the company's unique selling propositions and differentiators to create communication strategies, social media strategies, and website and SEO optimization planning. . This resulted in an inbound monthly retainer revenue of $20,000 from clients. -Managed day to day activities for new business strategy and lead generation campaigns – tracked new business contacts/CRM database and follow up-In charge of all new business identification and business leads’ communication. This included creating and presenting pitch decks to potential clients, budgeting and negotiations, and contract signing and handover. -Managed existing relationships by conducting service satisfaction surveys, crisis management between the internal team and the client, and working with internal staff to meet the client’s needs and requirements. -Presented to and consulted with mid and senior-level management on business trends to develop new services.

A boutique marketing agency with a highly adaptive nature to digital.-Digital content creation (GIPHY, SurveyMonkey, Canva)-Social media strategy and brand design (Canva)-Social media management (Hootsuite, Sprout)-Social listening and reporting (Mention, SocialBakers)-Marketing strategy creation (the A team)How it worked: 1. Strategic partnerships: By connecting brands to the right marketing team (the A team) whom we consulted and managed;2. Through a database of contacts: through both inbound and outbound opportunities and networking;3. To create groundbreaking campaigns: For a cause, or profit.

Moderate and inspire promotional communications via company specific Internet-based applications to encourage the exchange of user-generated content. Oversee social media networks and is responsible to make them informative, relevant, and current for customers, employees and consumers, to include updates on events, new items, marketing efforts, media, innovation, market activity congruent with company philosophies. Serve as the initial point of contact for inbound requests on online company digital properties (ie: company Twitter page) and the web at large.Identify, analyze issues, patterns and trends in customer requests about products/services.

I worked under the Representation of the People and the Legislature thematic area, which covered chapters 7 and 8 of the Constitution of Kenya.My tasks included but were not limited to:Reviewing laws and policies to ensure conformity with the Constitution 2010. Research on the transition to a devolved government, and preparedness to devolution as part of the implementation of the constitution. Preparing press releases for the organization, and managing social sites for the purpose of involving the public in the process of implementation.