Daisy Köhler Email & Phone Number

State Of São Paulo, Brazil

In this role, I assist clients in identifying their business challenges and recommending solutions that enhance business value. I leverage in-depth consulting skills and business knowledge aligned with client objectives, processes, metrics, and tools to analyze their issues. I formulate hypotheses and test conclusions to identify and implement appropriate solutions.

Head of Sales at Aceleraí

São Paulo, Brasil

- Conduct Digital Transformation strategies with SaaS solutions using Salesforce technology for enterprise-sized companies in Brazil, Argentina, Mexico and Colombia. - Management of assessments to measure the maturity level in Martech, developing strategic roadmaps and prioritizing actions, including tactical plans, governance designing, and macro architecture. - Establish KPI Goals, monitor the adoption of platforms, and track evolution in the Digital Transformation process. - Lead Workshops for collaborative experiences, ideation, and designing with multifunctional client teams. - Align action plans with the companies' main executives to connect business value and customer experience.

São Paulo E Região, Brasil

- Strategic and tactical management, planning, and development of integration between online and offline media / marketing, working the entire MAPFRE Brasil portfolio. - Sinergy with the main stakeholders, such as Marketing, Sales (distribution channels), Product (Auto Insurance, Residential, SMEs, Large Risks, Rural, Life), Finance (Audit), and advertising agencies. - Negotiation of tactical media proposals for the main communication channels, defining KPIs and goals, also controlling investment and deliveries, and ensuring the fulfillment of planned objectives. - Report to the Global Corporate Board in Spain on performance data from media campaigns, presenting strategic vision on Brazil’s scenario, including macroeconomics, consumer behavior, competitiveness, and others. - BI team strategic management, focusing on quantitative and qualitative data organization, and ROI analysis, generating business insights and action plans.Accomplishments: - 154% increase in sales due to the creation of a new car insurance quote platform, that included a flow sending leads to an exclusive telephone center, and digital marketing campaigns focused on generating qualified leads. - 37% increase in sales of Life Insurance, after the development of a new special simplified Life Insurance product for the digital channel, with a new platform, lead flow to call center, and digital marketing campaigns.

- Media Manager for large clients, including Ipiranga, MAPFRE Seguros, Tilibra, Ultragaz, Semp TCL, Semp Toshiba, Movida, Henkel (Superbonder, Loctite, Pritt, Cascola, Durepoxi), and CNA. - Online and Offline media strategic and tactical planning, uniting negotiations that bring profitability to the purchase, creativity, and business solutions focused on results for the client. - Tactical media proposals with the main communication vehicles in Brazil, seeking profitability in the client's investment, negotiating and controlling deliveries of large Offline and Online media, such as Football and NFL. - Study of the consumer journey, finding great opportunities in projects that combine communication and creativity.

- Media coordination for large clients, such as Unilever - Closeup, Lifebuoy, Lux and Vasenol - Pepsico.- Digital media planning, focused on branding and data-based storytelling, building platforms and content actions.- Consumer journey study, oriented to channel planning and digital projects, co-creating workflows synchronizing and integrating areas, seeking insights, to deliver innovative and profitable work to clients.- Participation in the launch of new categories, and new products for the client, with technical media guidance to achieve business objectives.

- Strategic and tactical communication/digital media planning for the Vivo and Dell brands with a focus on generating qualified leads and increasing sales volume.- Analysis and optimization of digital campaigns in real time, using data as a guide in decision making.

- Specialist in performance marketing campaigns, monitoring and execution of campaigns focused on sales.- Analysis of campaign data, generation of insights. Campaign optimization.- Daily monitoring of campaign performance

Warner Home Vídeo e Warner Games.

Implementation and standardization of the new Citroën Brand Identity in Brazil (re-branding). Launch of new cars. Marketing analysis: Price, Product and Competition / Consumer behavior analysis.

Strategic Negotiation And Conflict Management

Management And Leadership, Organizational Leadership

Corporate Governance

Executive Mba, Business Innovation

Executive Mba, Digital Business

Bachelor’S Degree In Advertising And Marketing, Vila Olimpia