• Researched and conceptualized a brand partnership that would expand consumer market, and drive sales• Developed a launch strategy on how to bring a partnership collaboration to market using Office 365• Presented mock brand partnership and launch strategy to Edie Parker executives

• Collecting inspiration and creating social media content for 6 different brands on Instagram • Researching and writing over 50 relevant pop culture articles • Assisting marketing team in designing 3 visually appealing Shopify websites for a user-friendly experience

• Lead POS system training and compliance for more than ten store employees to ensure accuracy and efficiency• Oversee customer engagement to create a friendly and inviting atmosphere and drive customer loyalty• Manage close-out process, including balancing cash drawers and budget, restocking, recap and next-day prep

• Assisted in creating visually appealing social media content that was posted on platforms such as Instagram, Facebook, and TikTok• Analyzed and monitored consumer engagement on social media platforms to lead customer satisfaction• Drove an increase of consumer engagement by 30% in 5 months on Instagram and Facebook

• Created content that stays true to brand image, and provided consumers with updates on new website and applications• Posted aesthetically pleasing content on the social media platform Facebook • Increased overall consumer engagement by 15% in 5 months on Facebook

• Audited and analyzed client sales performance via POP (points of purchase) software to increase performance and success• Developed and presented go-to-market strategy for food & beverage wholesale clients, focused on owned digital media (social and website) promotions• Planned and posted promotions across clients’ owned digital channels, driving 400k engagements