Involved in making search strategies, defining project scope, promotional plans, search engine marketing (SEO and SEM), online marketing and brand advertising strategies of the websites.Preparing site audit reports and analyzing website traffic trends,Extend and maintain brand awareness across a variety of social media platforms like Facebook, Twitter, You Tube, Linkedin, Blogging and many more.Using Web Metrics Strategically and Interpretation of Data for better decision Making Responsible for content creation ideas and Co ordination with content team for Press releases, article submission and Search Engine Friendly content on website.Managing a team of SEOs, Social Media Professionals and Content writers to deliver the expected results.Troubleshoot SEO problems and SE reputation management. Performing a periodic health check of the websiteImplementation of all SEO related strategy which Keyword building, Meta Tags & content optimization, creating XML sitemaps, contextual interlinking etc.Managing blogs and website forumsConducting various testing like A/B Split testing on landing pages to know about their effectiveness and taking corrective action to generate maximum responses from a campaign.Implementation of Integrated Marketing campaigns by means of e-mailers and promotions on siteAnalyzing and monitoring market trends and competitive environment Generate Product Requirements Documents and wire frames for SEO product enhancement