Daisy Xinyuan Ding Email & Phone Number

Sydney, Nsw, Au

• Design, build and configure applications to meet business process and application requirements. (Tableau, Power BI)• Define the data requirements and structure for the application. Model and design the application data structure, storage and integration. (Tableau, Power BI)• Present analytical findings using data visualisation tools and creation of insight presentations for various audiences.• Support the collection and preparation of open source data, and client proprietary data and engage in creative problem solving with multidisciplinary design teams

· Work with Founder to develop advertising budgets and plans to achieve targets · Work with Founder & Creative Director to understand & optimise the brand’s ad creative units to both build long-term brand awareness and drive immediate ecommerce sales · Plan, buy, optimise and report on results for all forms of digital advertising, including social, search, video and display. · Manage the company’s ECMS and analyse ECMS platform data and provide insight and recommendations on how to better manage inventory. · Develop recommendations for setting up email automations triggered by consumer behaviour to drive targeted ecommerce purchases. · Work with Founder and internal design resources to develop email automations · Test, learn and constantly optimise email automations · Develop an SEO strategy for all three web sites · Review and improve all SEO related copy on the site. · Constantly analyse and understand our consumers journey and behaviour on-site to optimise CRO · Constantly research tools and apps that integrate with Shopify to enhance CRO · Develop recommendations for improving website CRO and implement approved CRO plans

• Translated marketing strategies into channel plans and initiatives that drive growth across search, social, video, display, shopping and store visits• Compiled, analysed and interpreted data to identify marketing strategies, insights, and quantifiable business leads• Helped further enhance reporting and insights within and across campaigns• Provided in-depth analysis of the accounts and campaigns. Developed and executed optimisation plans and bidding strategies for better ROI• Identified trends and insights in order to achieve maximum ROI especially for paid search• Performed ongoing keyword discovery, expansion and optimisation• Effectively managed investment and performance through ongoing tracking, forecasting and retargeting

• Responsible for the end-to-end success of SEM campaigns• Performed a variety of different SEM related projects from implementation, strategy, cross-channel collaboration, client education, sales education and more• Provided a high level of optimisation and analytical insights to the client service team• Managed campaign setup, campaign launch, account optimisation and communication to the client service team• Analysed campaign performance and deliver case studies to aid in the production of best practice• Tested analytics functions across all area of SEM as well as phone tracking, landing page and web-based analytics dashboard• Provided recommendations to improve upon monthly performance reporting• Provided technical support, troubleshoot underperforming campaigns or discrepancies

•Website content management, including product activation, description enrichment and image uploading, ensuring it is timely and engaging•Collaborated with external product vendors to promote new content and ensure quality standards are adhere to•Coordinated with internal design and merchandising teams to create quality product content for online shopping website•Worked alongside my team to participate in projects that compile, optimise and manage digital content for products including text copy, images and videos (Jira)

• Provided ongoing support to the dealing desk and backed up for all sales and trading related activities• Forwarded relevant or requested information to front office dealers to resolve any problems identified• Generated Client Trade Account Confirmations (paper based & electronic)• Reviewed clients’ suitability for trading FX, ETFs, CFDs and other leveraged products based on their product knowledge and trading experiences• Maintained, oversaw and updated CRM and conducted due diligence by AML requirements for new clients• Undertook monitoring and surveillance activities, document findings and recommendations and subsequent support implementation of recommendations• Supported the AML and Compliance Officer and participated in group investigations and auditing• Checked third party transfers to ensure all transactions were correctly processed and followed up on all payments confirmation to ensure timely completion • Responded and dealt with phone / email queries from dealer groups and communicate and coordinate with Singapore and Copenhagen teams • Assisted in resolving external introducing broker issues relating to transactions, commission payments and preparing for payments and credit notes• Assisted the team with ad hoc operational requirements such as processing trade bookings, cash flows, applications and various payments• Participated in verification and implementation of new systems and processes as the business grows • Assisted in the project management of the operational aspects of new product launches

Chatswood, New South Wales, Australia

Master Of Science, Mathematical And Statistical Modelling

Introduction to Linear Dynamic System 86 Regression Analysis 80 Statistics for Quantitative Finance 81 Design and Analysis of Experiments 76

Bachelor Of Economics, Economics And Finance

Quantitative Methods 78 Microeconomics 71 Macroeconomics 69 Econometric Methods 70

Hsc

1st Place Chinese Background Speaker 3rd Place English (ESL) Maths Extension 1 Maths Extension 2