- Filming and editing organic social content for Tiktok and engaging with community- Coordinating content video and photo shoots with brand manager, creating shot listsand capturing content for organic and paid media- Coordinating with external agency and completing additional video deliverables forInstagram- Working with, outsourcing and coaching contracted UGC creators andinfluencers to support paid growth and organic social

- Strategizing paid social advertising, generating highest amount of leads with lowestCPL (cost per lead) on top performing creatives for 2023- Video production and scriptwriting for UGC ads- Sourcing creators and filming treatments for footage- Video editing DR and UGC advertisements

- Worked with beauty brands such as About Face Beauty, Kosas, HAUS Labs, Wonderskin, It’s a 10 Haircare, Kosas, and Westmore Beauty from Guthy-Renker- Worked with wellness and nutrition brands such as Supergut, 310 Nutrition, Highline Wellness, Foria, Moon Juice, BeeKeeper’s Naturals, Elix Healing, MatchaBar, EveryDay Dose and more- Worked with sustainability and brands such as Curtsy, Imperfect Foods, and BoonaPaid Social:- Each brand receives number of scripts and deliverables per month, including resizes and A/B testing- Reviewing historical ad performances with brand’s media buyer and increasing conversions on direct response advertisements up to 30% - Focusing on UGC (user generated content) advertising campaigns, repurposing and sourcing influencer content for clients as well as providing feedback- Strategizing UGC concepts and filming for clients to add to the their creative libraryOrganic Social:- Building and strategizing content calendars with social team for Tiktok and Instagram based on current trends and monthly brand intentions / goals- UGC Scriptingwriting, captions, filming, and support with social video editing - Engaging with community on Instagram and Tiktok and posting on socials- IG grid management and design- Outsourcing UGC creators and providing feedback based on deliverables- Editing content from creators and influencers to repurpose for organic and paid social

- Scripting, filming, and editing UGC direct response videos for paid media,generating a 40% increase in purchases in 2023- Building and strategizing content calendars with social team for Tiktok andInstagram based on current trends and monthly brand intention- Scripting, filming, and editing for paid and organic media- Script copywriting for paid and copywriting for organic media posts- Engaging with community on Instagram and Tiktok- Editing content from creators and influencers to repurpose for organic and paidmedia

- Pre and post production for growth marketing, scripting, producing and video editing, generating 5 or more concepts per week- Managing team of contracted video editors and graphic designers, reviewing growth creatives and providing feedback- Filming UGC (user generated content) and scripting growth centric direct response videos based on analytics and current trends, generating 49.32% thumb stop rates (amount of time spent watching 1-3 seconds of video) and above for Meta and Tiktok advertising- CTRs (click through rates) across ad creative increased from a historical range of .61%-.77% (now, 0.92%-2.50 % CTR), accompanying lower costs (cost per conversions) such as $93.32 and below- Working with, outsourcing and coaching contracted UGC creators to support growth and increase number of monthly assets for Meta and Tiktok advertising- Turn around times for UGC growth creative involve 2-3 videos per week including all deliverables and ideations

- Generated 5.55 ROAS (return on ad spend) from Tik Tok spark ads (ads ran specifically on Tik Tok only, boosted from creator’s page) strategized, filmed and edited Tik Tok advertisements for Amazon brands- Creating successful UGC (user generated content) campaign for top performing brands- Managing 10+ brands with 3-6 deliverables per month for each- Participated in launches for popular Amazon brands

- Turnaround times for strategizing and editing videos range from 2 days- Video average from 40-60% thumb stop rate (how much time surpasses after viewer stops on advertisement)- Videos average from .50%-3.00% CTR (click through rate) and low CPP (click per purchase)- First to create successful A/B testing campaign for top performing brand Cloud Massage- Editing 10-15+ deliverables per month

Social video production and editing, scripting + A/B testing , filming, influencer marketing, creative problem solving, overseeing creative direction per influencer project.- Working with influencer team to create high performing DTC ads w/ trackable ROI (return on investment)- Video campaigns generated 6.55x ROAS (return on ad spend)- Video campaigns generated 50.28% thumbstop rate- Videos Average .66% - 3.19% CTR (click through rate)

- Managed 5 clients per month, focusing on Facebook, Instagram and Google advertisements- Each clients received anywhere from 4-8 deliverables per month- Turnaround time was 2 days max for editing, repurposing influencer content from brands

- Assisting with legal paperwork and documentation for new enlistments- Coordinating events in various schools and communities - Coordinated weekly group workouts with new enlistments

- Teaching new enlistments customs and courtesies of United States Army- Assisting with proper documentation for soldiers leaving to basic training or career training - 1 weekend a month, 2-6 weeks in the summer- Leading a platoon of 20+ new enlistments

- Transported people, food, equipment and ammunition - Weekly inspections on military vehicles- Planning convoys (trips driving multiple people and vehicles) to various military bases- Leading squad of 5-6 people

- Allocating props + equipment, location scouting and overseeing editorial vision- Worked on 2 music videos per month

Social video editor concentrating on UGC content.