Conceptual digital and print copywriter. Skilled in creating messaging and tone of voice strategy as well as producing quality copy for web, email, social media, video, direct mail, out of home and press adverts. Experience at both commercial and not-for-profit organisations. Works closely with designers, art directors, UX and web developers to deliver creative and complex projects. Client portfolio includes BMW Group (BMW, MINI and Rolls-Royce) Premier Foods (Mr Kipling), Rekorderlig Cider, P&G (Pampers), Compare The Market and The National Trust.
Daisy Thompson Copywriting & Creative
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Freelance Senior CopywriterDaisy Thompson Copywriting & Creative Dec 2019 - PresentBristol, United KingdomSupporting a range of clients from Barclays to Wildfowl & Wetlands Trust on DM and digital campaigns, employee engagement and tonal brand identity. Available on Zoom in thumbnail form and in person if pandemics and the like permit.
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Lead CopywriterZone Mar 2018 - Dec 2019Bristol, United KingdomHeading up a copy team and working across the full BMW Group portfolio including MINI, Motorrad and Rolls-Royce. Responsible (alongside an art director) for reviewing and signing off all creative work and developing studio processes. Key projects to date include quarterly financial offer asset creation (digital banners, emails), plus activating national above-the-line campaigns at a retailer level, such as MINI Clubman 'keep the spirit alive'. -
Lead CopywriterNational Trust Aug 2016 - Mar 2018Swindon, United KingdomA key member of the creative team, reporting into the creative director and working with the lead designer on broad range of digital and print projects. Responsible for tone of voice development and messaging strategy for the in-house agency and wider areas of the organisation. Key projects include concept and delivery of a new design for plastic-free packaging suite; creating a lifestyle look and tone for the retail Christmas catalogue; brand tone of voice evolution; nature change programme toolkit; Facebook Canvas for garden project. -
Marketing And Communications ManagerSlide Bristol May 2016 - Aug 2016Bristol, United KingdomShort-term contract for a transportation start up. Slide is a pioneering shared ride-to-work service in Bristol which is bookable via an app. The service is the first of its kind in the UK and offers a hassle-free, on-demand transport service for commuters. Responsible for overall marketing strategy including developing brand values and tone of voice. Produced copy for the app, website and print marketing materials. -
Mid-Weight CopywriterSaatchi & Saatchi Nov 2013 - Jan 2016London, United KingdomMid-weight copywriter specialising in digital at Saatchi & Saatchi.Experience in creating copy for website, CRM, digital advertising platforms and social media.Works closely with designers, art directors, UX and web developers to bring creative projects to life.Client portfolio includes Premier Foods (Mr Kipling in particular), Rekorderlig Cider, P&G (Pampers) and Compare The Market. Campaign experience includes the launch of Mr Kipling Life is #BetterWithCake, Fridge Raiders F.R.H.A.N.K robot, Loyd Grossman #GetFlavour and Rekorderlig Dry Apple launch. -
Consultant: Experiential Marketing And Consumer PrHanson Search Jul 2012 - Sep 2013London, United KingdomHanson Search is an executive search agency specialising in global strategic communications and marketing. Responsible for setting up the experiential marketing division of the company; placing mid- to senior-level professionals within companies through headhunting techniques and in-depth research. Contributed to the company’s blog and carried out community management for social channels.
Daisy Thompson Education Details
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Alton CollegeA Levels -
Perins School -
Basingstoke College Of TechnologyTeaching English As A Second Or Foreign Language/Esl Language Instructor
Frequently Asked Questions about Daisy Thompson
What company does Daisy Thompson work for?
Daisy Thompson works for Daisy Thompson Copywriting & Creative
What is Daisy Thompson's role at the current company?
Daisy Thompson's current role is Freelance Senior Copywriter | brand identity | campaign | web & mobile.
What schools did Daisy Thompson attend?
Daisy Thompson attended Exeter University, Alton College, Perins School, Basingstoke College Of Technology.
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Daisy Thompson
3Rd Year German And Spanish (Ma Hons) Student At The University Of EdinburghEdinburgh -
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