Daisy Lucas Email & Phone Number

Cardiff, GB

Cardiff, Wales, United Kingdom

As Head of Marketing at Escape Records, Wales' premier festivals and events company, I drive the growth of six major festivals and 14 weekly events, including celebrated experiences like In It Together Festival, Escape Festival, and Colour Clash. I lead a team of marketing professionals, including social media executives and designers, to deliver tailored.

Cardiff, Wales, United Kingdom

• 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Spearheaded marketing strategies across 10 UK festivals, doubling ticket sales in the second year of Wales' largest festival, with 40,000 tickets sold in its inaugural year.
• 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Utilised data analysis, market positioning, and customer segmentation to drive consistent annual ticket sales increases and overall business growth.
• 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀: Crafted investment decks and sales pitches that secured partnerships with top brands like ICC Wales, Live Nation, and Eden Ibiza.
• 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Grew the email database by 300,000 in 2 years through targeted marketing initiatives.
• 𝗕𝘂𝗱𝗴𝗲𝘁 & 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed substantial budgets, including a £350,000 marketing budget for In It Together, and led multiple brand identity projects, ensuring a cohesive experience across customer touchpoints.

Dubai, United Arab Emirates

As Head of Marketing at Horizons and Co, one of Dubai's top local law firms with extensive experience across local and Freezone courts, I was brought on to establish and lead the firm’s marketing department. I developed the department from the ground up, driving a cohesive strategy, redesigning the RfP process, and elevating the firm's brand image and.

Dubai, United Arab Emirates

As a key member of the regional Marketing and Business Development (MBD) team, I reported directly to the Senior Manager, leveraging in-depth knowledge of best practices in marketing and business development within a Magic Circle firm. I built strong relationships across all levels, including senior partners, and focused on developing impactful internal.

Newport, United Kingdom

Working remotely whilst based in Dubai, I reported directly to the Board, I oversaw the firm’s digital presence, including website management (HTML5), regulatory compliance, social media strategy, and brand stewardship.𝗕𝗿𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Led the firm’s rebranding initiatives, implementing a fresh brand image in 2012 and then a complete brand overhaul in.

Dubai, UAE

As the Assistant Marketing Manager reporting to the Marketing Manager, I managed English content across a wide range of platforms, including websites, apps, social media, blog posts, video content, email marketing, and offline materials like billboards. My role involved handling client pitches and briefings, as well as leading diverse projects across.

Dubai, UAE

In my role, I developed and executed social media campaigns and managed branding across social media platforms and websites. I oversaw the creation of English content for websites, social media, mobile apps, company profiles, emails, and product pitches. I supported project management efforts, collaborating with a team to ensure project deadlines were met.

Dubai

Reporting to the Marketing Manager, I managed and produced social media content, coordinating campaigns in collaboration with the Singapore office. I supported product launches and implementation within Crocs retail outlets, and prepared monthly marketing and public relations reports for the brand.𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀: Assisted with the launch of ‘The.

Dubai, United Arab Emirates

A recycling campaign in and around Knowledge Village that aspired to reduce the waste within the area from students in coordination with Knowledge Village management.Developing the campaign from concept to implementation including meeting with knowledge village management to gain permission to hold the campaign with their support, the design and production.

Dubai

Reporting to the Managing Director and assisted across the entire team. Responsibilities included: assisting the full-time employees with their daily tasks such as talent scouting, liaising with clients, maintaining the media book and producing PowerPoint presentations for client meetings. Also responsible for ensuring general office activities were.

Bachelor Of Arts (B.A.) (Hons), Advertising, Public Relations And Media, Upper Second Class Honours

Modules include: Media for Advertising and Marketing, Critical Feature Writing and Editing, Issues in Researching and Developing Media.

Certificate Of Higher Education, Media Communications

Study included: Consumer Cultures, Core Concepts of Media, Journalism and Society, Radio Production, Media, Culture and Communications.

Bachelor Of Science (Bsc), Software Development And Web Programming

Gcse And A-Level - A* - C

Activities and Societies: Hockey Team (2001-2006), Orchestra (2001 - 2008), Senior Prefect (2008)