Daisy Lucas Email & Phone Number

Cardiff, Gb

Cardiff, Wales, United Kingdom

As Head of Marketing at Escape Records, Wales' premier festivals and events company, I drive the growth of six major festivals and 14 weekly events, including celebrated experiences like In It Together Festival, Escape Festival, and Colour Clash. I lead a team of marketing professionals, including social media executives and designers, to deliver tailored strategies that resonate with diverse audiences aged 16-65.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: I lead my team with a focus on measurable results and ROI, setting clear targets and fostering a culture of collaboration and innovation. My project management experience spans brand identity, social media, advertising, graphic design, and multi-channel planning, strongly emphasising competitor analysis, trend identification, and automation to enhance efficiency.𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Collaborating with key stakeholders and external agencies, I have managed high-profile events for clients like Live Nation, attracting 40,000 attendees for The Bay Series in Cardiff over multiple years.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Specialising in festival campaign strategy, I create and execute high-impact social media and engagement campaigns that strengthen brand awareness and deliver a measurable return on investment.This experience underscores my passion for creating memorable brand experiences and driving success across Escape Records’ events portfolio.

Cardiff, Wales, United Kingdom

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Spearheaded marketing strategies across 10 UK festivals, doubling ticket sales in the second year of Wales' largest festival, with 40,000 tickets sold in its inaugural year.• 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Utilised data analysis, market positioning, and customer segmentation to drive consistent annual ticket sales increases and overall business growth.• 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀: Crafted investment decks and sales pitches that secured partnerships with top brands like ICC Wales, Live Nation, and Eden Ibiza.• 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Grew the email database by 300,000 in 2 years through targeted marketing initiatives.• 𝗕𝘂𝗱𝗴𝗲𝘁 & 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed substantial budgets, including a £350,000 marketing budget for In It Together, and led multiple brand identity projects, ensuring a cohesive experience across customer touchpoints.

Dubai, United Arab Emirates

As Head of Marketing at Horizons and Co, one of Dubai's top local law firms with extensive experience across local and Freezone courts, I was brought on to establish and lead the firm’s marketing department. I developed the department from the ground up, driving a cohesive strategy, redesigning the RfP process, and elevating the firm's brand image and social media presence.𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗚𝗿𝗼𝘄𝘁𝗵: Increased LinkedIn presence and engagement significantly within the first four months by introducing diverse content and visuals, positioning the firm as a thought leader.𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Redeveloped the pitching process, documentation, and client presentation materials, securing high-value engagements, including key projects with UAE government entities.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Collaborated with international firms to create and execute industry-leading events during Dubai Arbitration Week, enhancing the firm’s visibility and network.Through these initiatives, I strengthened Horizons and Co’s brand, fostered key client relationships, and positioned the firm for continued growth and recognition in the UAE legal market.

Dubai, United Arab Emirates

As a key member of the regional Marketing and Business Development (MBD) team, I reported directly to the Senior Manager, leveraging in-depth knowledge of best practices in marketing and business development within a Magic Circle firm. I built strong relationships across all levels, including senior partners, and focused on developing impactful internal and external marketing campaigns, strategic communications, event management, pitch support, brand guardianship, and marketing collateral.𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Developed tailored responses to RfPs that led to significant wins, including the high-profile IPIC and Mubadala merger in Abu Dhabi, creating a new US$125bn fund in the MENA region.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Created a competitive “game” that incentivised junior staff to participate in marketing initiatives, enhancing individual and brand visibility.𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀: Established efficient internal systems to optimise MENA contributions for firm-wide pitches, improving the pitch process across the region.𝗕𝗿𝗮𝗻𝗱 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Spearheaded the MENA rollout of a global brand refresh, ensuring regional consistency with the firm’s global network.𝗖𝗹𝗶𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲𝘀: Launched a series of market-leading academies for clients and prospects, now synonymous with Freshfields’ excellence in client engagement.𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Co-led the creative execution of a 10-year Abu Dhabi office anniversary event, aligning with the firm’s 275-year global anniversary.𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Successfully launched the Freshfields MENA Women’s Network to support women both within the firm and across client organisations.

Newport, United Kingdom

Working remotely whilst based in Dubai, I reported directly to the Board, I oversaw the firm’s digital presence, including website management (HTML5), regulatory compliance, social media strategy, and brand stewardship.𝗕𝗿𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Led the firm’s rebranding initiatives, implementing a fresh brand image in 2012 and then a complete brand overhaul in 2016/2017 across digital and print assets. This included an updated colour palette, a refreshed website, and consistent branding for all external materials.𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Increased the firm’s online presence from ground zero by improving SEO and utilizing Google Analytics, significantly boosting the firm’s visibility on Google, Facebook, and Twitter.𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Ensured ongoing website compliance with evolving Bar Council regulations, maintaining high standards of accuracy and legal alignment.These efforts strengthened the firm’s brand recognition, digital footprint, and regulatory alignment, underscoring my commitment to excellence in brand and digital management.

Dubai, Uae

As the Assistant Marketing Manager reporting to the Marketing Manager, I managed English content across a wide range of platforms, including websites, apps, social media, blog posts, video content, email marketing, and offline materials like billboards. My role involved handling client pitches and briefings, as well as leading diverse projects across sectors such as real estate, e-commerce fashion, and food & beverage.𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗟𝗮𝘂𝗻𝗰𝗵 & 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁: Led the opening of a start-up, handling the business plan, cost management, and both online and offline branding, resulting in significant investor interest and funding.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Successfully launched multiple websites, mobile applications, and social media campaigns, ensuring alignment with client briefs and brand goals.𝗩𝗶𝗱𝗲𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Produced promotional video adverts from concept to execution for online campaigns, delivering impactful content that enhances brand visibility.Through these initiatives, I honed my skills in content management, project execution, and creative design, contributing to successful, brand-aligned campaigns and client satisfaction across diverse projects.

Dubai, Uae

In my role, I developed and executed social media campaigns and managed branding across social media platforms and websites. I oversaw the creation of English content for websites, social media, mobile apps, company profiles, emails, and product pitches. I supported project management efforts, collaborating with a team to ensure project deadlines were met, and maintained close client communication to ensure satisfaction.This experience enabled me to strengthen my skills in content creation, brand management, and client relations while driving successful, deadline-focused project outcomes.

Dubai

Reporting to the Marketing Manager, I managed and produced social media content, coordinating campaigns in collaboration with the Singapore office. I supported product launches and implementation within Crocs retail outlets, and prepared monthly marketing and public relations reports for the brand.𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀: Assisted with the launch of ‘The Shamal’ shoe, creating promotional materials and executing on- and offline campaigns for Ramadan and Eid.𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 & 𝗖𝗵𝗮𝗿𝗶𝘁𝘆 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Helped organize multiple product trade shows and led a charitable initiative to select, ship, and deliver hundreds of shoes to communities in several developing countries.This role allowed me to build skills in social media management, product launch support, and cross-functional coordination, driving successful brand campaigns and meaningful community impact.

Dubai, United Arab Emirates

A recycling campaign in and around Knowledge Village that aspired to reduce the waste within the area from students in coordination with Knowledge Village management.Developing the campaign from concept to implementation including meeting with knowledge village management to gain permission to hold the campaign with their support, the design and production of all promotion material using Adobe (posters etc) and the management of the social media page (Facebook) and the subsequent follow ups.

Dubai

Reporting to the Managing Director and assisted across the entire team. Responsibilities included: assisting the full-time employees with their daily tasks such as talent scouting, liaising with clients, maintaining the media book and producing PowerPoint presentations for client meetings. Also responsible for ensuring general office activities were completed such as expenses and welcoming clients for meetings.

Bachelor Of Arts (B.A.) (Hons), Advertising, Public Relations And Media, Upper Second Class Honours

Modules include: Media for Advertising and Marketing, Critical Feature Writing and Editing, Issues in Researching and Developing Media.

Certificate Of Higher Education, Media Communications

Study included: Consumer Cultures, Core Concepts of Media, Journalism and Society, Radio Production, Media, Culture and Communications.

Bachelor Of Science (Bsc), Software Development And Web Programming

Gcse And A-Level - A* - C

Activities and Societies: Hockey Team (2001-2006), Orchestra (2001 - 2008), Senior Prefect (2008)