Daisy ( Peichen ) Hu Email & Phone Number

Within 23 Wards, Tokyo, Japan

Taiwan, Taipei

Professional tasks: -marketing strategy-corporate branding -net marketing -international business-E-commerce--------Services----------------Local support for biz consulting, marketing strategy, new biz development for Japan clients/ Importation of wines; Promoting wine drinking culture in Taiwan marketWine Certificate:WSET Level 1-3; BIVB/BIVB Chablis-Grand Auxerrois--------------------------------------

Within 23 Wards, Tokyo, Japan

1.International Logistics Service Support Division2.Cross-border EC Operation Support Division3.International Business Development Support Division4.Inbound Marketing Division----------------------------http://withd.net/en/

Ebisu

Taipei

In charge of the new business unit starting up ( leading 4 sections: Product development; Sales development; Customer Service ; Marketing and Communications )*This position and the whole team(10 people based) was dismissed on acount of the discontinuance of investment on new department due to company reorganization.

Taipei

*A Digital Agency focus on social marketing and online platform business coordination projects.< Mission of this position >- Setting up new office ( business planning and registration application )- Marketing research for new business model start ups- Expanding client base-including both local and Japanese actual sales activities - Weekly evaluation with JP based partner-company on project management/ sales results- Supporting mutual communication between Japanese/Taiwanese clients/vendors < Major project accomplishments in MF >-Shufoo! (a Japan based online service for house wife, under Toppan group) service evaluation in Taiwan market. (meet with Apple Daily/UDN/Go Happy) 2011.06-2011.12-Help 7net (under 7-11 group) to close a deal with Nissen (a famous catalogue shopping brand in JP) of an importing/ branding/ marketing contract (annual revenue up to 140 million NTD ) 2011.12- 2012.06

Japan

< Mission of this position and major achievements during this period >- Researching/reporting Taiwan EC market info and primary analysis to JP HQ.- Negotiating with potential JV partner, PCSC(7-11 group),via frequent trips between JP and TW.- Presenting total evaluation report on JV project (projecting shops/users/traffic and evaluate cost investment and sales income balance simulation for 3 years) to JP HQ board meeting (and got approved! JV started from April 2008) - Coordinating with internal R&D dept. based in JP and sales dept. for future JV's system development. (reflecting Needs/wants/user interface/customer service requirements to engineers and project the total time and investment cost needed etc.) - Leaders’ training for PCSC in JP (helping to training top 8 managers sent from 7-11 group for 6 weeks)- Preparation for accommodating Rakuten manager team members (12 leaders sent from HQ) in TW.

Tokyo, Japan

< Mission of this position and major achievements during this period >- Planning & implementing EC cooperation projects with external media (newspapers/magazines) utilizing mutual membership base and platform resources (external “Cross Use” effects)- Planning & implementing EC cooperation projects with Rakuten group media (blog/travel/stock etc.) utilizing mutual membership base and platform resources (internal “Cross Use” effects)- Cooperating with major EC sites (gourmet/SNS sites) on AF program to stimulate EC BU's sales- Planning & implementing online events to encourage AF users and shops to form a “word-of-mouth” effect, which directly contribute to Rakuten Ichiba's sales result (monthly growth at 20%+) .- Researching JP EC market and reporting to Sales/EC consulting dept. as monthly output - Acting as internal trainer for EC consultant (on AF marketing and how to support our shop clients)- Acting as external trainer for shop clients (introducing Rakuten's AF system and its advantages for shops twice a year in annual EXPO/Conference event including 2000 shop guests.)

Chiba, Japan

< Mission of this position and major achievements during this period >-Team building: a multi-nationality group that consists of 8 staff from 5 countries. -Help CEO to build up a first-ever global customer service center at HQ based in JP.-Participating in Designing and Building up an in house global system: “SETTER” for local sales representatives all over the world to reflect actual sales results in real time.-Proposed a one-year-Project of Setting up a global based 2B clients DB throughout constant communication process with sales leaders from each head office in over 10 countries across four continents using above SETTER system (17 branch offices and more than 500 major clients) .-Weekly/monthly Report to management level of global sales performance and identify priorities of improvements and investment of resources needed to assist local offices.

Japan

< Mission of this position and major achievements during this period >-A special assignment from CEO to help HQ members to build up global mobile business to server our global offices based on my past experiences in Taiwan market during 2000-2003. -Built up a cross dept. team “internet/ mobile team” which selected qualified members (10 people) from development dept. and sales dept. to design new content business for mobile device for global market. (brain storming MTG with team members and sales managers from each branch office/ launching new services every two months in different countries)-Internal education: Promoting/introducing this new business model to each BU for more awareness and willing to assist in future mobile related business projects. (*Given it was very NEW at that time)

Taiwan

< Mission of this position and major achievements during this period >- Setting up new office in Taipei (based on my own proposal to CEO approved in 1999)- Marketing research activities and reports on new business model setting up in TW market- Expanding client base through actual sales activities (by 2 sales persons including myself) - Weekly report to HQ on project progress management/ sales results/ local client’s needs- Supporting mutual communication between Japanese R&D team and Taiwanese clients- Building up good relationship with Taiwan Central Weather Bureau (data purchasing) - Maintaining constant consulting services to TVBS and CTV channel for 5-year-contracts. - Set up mobile weather content services with major operators: FET/CHT/TAIWAN Cellular - Branding strategy in Taiwan is considered very successful through above local activities.

Japan

< Mission of this position and major achievements during this period >- Assisting studio work for daily on AIR weather programs in our own 24 hr weather channel - Producing weather info related computer graphics for ON AIR use by Photoshop hourly base - Cooperating with weather consultants to help weather casters utilize the most updated info- Training Taiwan TV channel news casters to use WNI’s own weather broadcasting system (help to set up new services to TW clients :TVBS & CTV for local staff training in 3 months)

Ma, Transnational Communications And Global Media

Postmodernism,Images, codes, films, drinks,parites,movies,cookings,tv shows,badminton games,bar crawling,Euro2004...

Master, Socio-Information And Communication Studies

Bechelor+Japanese Sub-Major, Mass Communication(Journalism/Advertising)