Daisy Lin Email and Phone Number
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Storytelling and Marketing Strategy for the Innovation Economy: I am an Emmy award-winning journalist, content strategist, editor-in-chief, and marketing manager adept at rallying cross-functional teams to execute engaging integrated marketing and content plans that drive tangible business results.My work has been published by Forbes, Bank Director, Huffington Post, Thrive Global, NBC News, and more. Currently I am the Head of Marketing at Acceleron, an international payments company, building a GTM and content strategy and executing from the ground up. At Treasury Prime, an innovative B2B SaaS company, my efforts as the Head of Content and editor-in-chief has yielded a 637% increase in blog traffic, 580% growth in keyword rankings, 300% growth in social media, exponential media coverage, and tens of millions in sales opportunities. Drawing on my experience as the VP of Content at East West Bank (Nasdaq: EWBC) and my role as a producer and writer at NBC News, I am adept at developing industry-leading content plans that are attuned to the latest industry news and tailored for target audiences. I am passionate about empowering entrepreneurs and customers with actionable insights and solutions.
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Head Of MarketingAcceleron Bank, In Formation Jun 2024 - PresentWhite River Junction, Vt, UsAcceleron Bank, In Formation provides cutting-edge software that allows community banks and credit unions to conduct international payment transactions profitably through a foreign exchange (FX) marketplace. Serving over 200 institutions and facilitating more than $1 billion in international payments annually, Acceleron helps small banks generate non-interest income and compete more effectively with high-fee big banks. Our solutions integrate seamlessly with Fiserv, ensuring quick implementation and smooth operation. Acceleron is dedicated to leveling the field, ensuring that even the smallest community banks can thrive in the modern financial landscape. -
Content Marketing And Editorial ConsultantResonant Content Studio Mar 2014 - Jun 2024Consult with executives and brands on thought leadership, content strategy and produce engaging non-fiction video and web content for top organizations including UCLA Health Systems, Children's Hospital of LA, Los Angeles Metro, Piermont Bank and more. Work with organizations to generate content strategy, ideas, and create videos, news articles, and press kits for websites, social media, and educational campaigns. Our team has more than 25 years of experience producing videos for major television networks such as NBC, ABC, PBS, and Comcast.
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Head Of ContentTreasury Prime Sep 2021 - Mar 2024San Francisco, California, UsTreasury Prime is an award winning embedded banking software platform that connects fintechs and enterprises to banks through banking APIs so they can launch next generation financial products. Two-time winner of Tearsheet’s best Banking-as-a-Service platform award and named to CB Insights Top 250 Fintechs.Results of my work: Increased blog page views by 637% Increased keyword rankings by 580%Increased organic search traffic by 131%Increased social media following by more than 300%Influenced tens of millions in pipeline opportunitiesHow I did it:-Develop an agile editorial strategy, stylebook, process, and calendar geared toward our ideal customer profiles for nurture campaigns and product launches. -As editor-in-chief, manage staff, freelancers and agency teams to produce a steady cadence of educational, technical, and thought leadership content including SEO-optimized articles, data-driven white papers, case studies, newsletters, social media posts, infographics, videos, podcasts, webinars and press releases to increase brand awareness and generate qualified leads. -Track and report performance data and metrics and optimize for results. -Work with top executives and agency team to build thought leadership content for top industry publications and secure numerous media coverage. -
Fvp, Content & Communications, Editor-In-ChiefEast West Bank May 2015 - Sep 2021Pasadena, Ca, UsDirect content strategy at East West Bank (Nasdaq: EWBC), recognized among Forbes' Best Banks in America. As editor-in-chief, I launched a multilingual digital news magazine "Reach Further," telling stories about entrepreneurs and business clients in financial services, healthcare, technology, media, clean. Established large readership among a young, affluent, highly-educated professional audience, with high conversion rates as customers in retargeting product campaigns.Team and Content Management: -Create content strategy, calendar, approval processes, and stylebook.-Recruit and manage team of staff editors and writers, freelancers and influencers to create SEO-optimized articles, emails, newsletters, infographics, white papers, webinars, videos, and social media posts.-Tracked results through Google Analytics and paid campaigns-Manage budget.-Named 2018 Best Digital Publication Finalist, and 2019 Best Content Video Series Finalist by Content Marketing Institute.C-Suite Collaboration:-Work closely with the CEO and senior executives to create thought leadership and communications content, and the annual report. -
Content ProducerNbcuniversal Media, Llc May 2008 - Feb 2014New York City, Ny, UsProduce breaking news, long form feature, investigative and health segments for allnewscasts: generate and pitch story ideas, conduct research, set up shoots, book guests,direct photographer or shoot video when needed, conduct interviews, write scripts,editing on non-linear systems. Coordinate live shots and on set studio segments. Led overall team coverage on the first day of open enrollment for the Affordable Care Act — planning our lineup of video and web stories, designing the set and graphics, coordinating talent, writing scripts, securing live guests, working with the news director, show director and producers, and setting up a phone bank that was staffed by certified insurance counselors. Millions of viewers tuned in to the content, the phones were ringing off the hook for seven hours, and we had an expert answering questions on social media, using the hashtag #coveredca4you.Won the 2013 Los Angeles Press Club award for social media advocacy journalism.Winner of the 2013 Best Newswriter Los Angeles Emmy Award, and 2012 Emmy for Best Light News Reporting for investigative story.
Daisy Lin Skills
Daisy Lin Education Details
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UclaHistory -
California Endowment Health Journalism Fellow -
National Institutes Of Health Medicine In The Media Fellow
Frequently Asked Questions about Daisy Lin
What company does Daisy Lin work for?
Daisy Lin works for Acceleron Bank, In Formation
What is Daisy Lin's role at the current company?
Daisy Lin's current role is Head of Marketing | Content Strategy | Fintech + Banking.
What is Daisy Lin's email address?
Daisy Lin's email address is da****@****ank.com
What is Daisy Lin's direct phone number?
Daisy Lin's direct phone number is +131048*****
What schools did Daisy Lin attend?
Daisy Lin attended Ucla, California Endowment Health Journalism Fellow, National Institutes Of Health Medicine In The Media Fellow.
What skills is Daisy Lin known for?
Daisy Lin has skills like Television, Storytelling, Video, Video Production, Documentaries, Final Cut Pro, Producing, Editing, Film, Social Media, Broadcast, Photography.
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