I joined LingoAce to lead global PR & communications across multiple regions (United States, Southeast Asia, and Europe) while supporting my counterparts in China. In the U.S., I executed several grassroots campaigns to increase brand awareness and affinity with our brand ambassador Jeremy Lin and other notable partners including The Asian American Foundation, Asia Society, China Institute, and US Heartland China Association. I also grew brand awareness through content creation and influencer marketing, achieving significant organic growth (50-75% increase in engagement and followers) on TikTok, Instagram, YouTube, Facebook, LinkedIn, and Threads. I also launched and produced podcast series, Glowing Up Asian to build executive thought leadership and affinity with the target Asian American audience. Lastly, I was always ready to support many cross-functional teams with translating, writing, and editing copy for the website, app, marketing materials, and blog posts.

I joined Tally to lead their consumer PR program but quickly expanded my role to include employee communications, employer brand, and tech PR. During my time at the company, I secured hundreds of press stories about Tally's product, research, and thought leadership on personal finance each year (biggest wins: Good Morning America, The Rachael Ray Show, Real Simple, NY Times, Buzzfeed). I also served as "showrunner" for the company's bi-weekly Town Hall meetings (which became an SNL-like production) and helped us win employer awards to confirm what we knew internally (that Tally is a great place to work). My other pride and joy project was pitching and securing TWO panels at SXSW featuring TWO different executives and then making those panels happen.Tally is a consumer tech company on a mission to make people less stressed and better off financially through financial automation. Founded in 2015, the company built the first automated debt manager to help people overcome credit card debt and put billions of dollars back in their pockets. In 2020, Tally was named to Forbes’ Fintech 50 list and Forbes’ Next Billion-Dollar Startup list. Its automated debt manager was awarded Real Simple’s 2020 Smart Money Award as the best app for paying down debt. Learn more: meettally.com

I joined Trulia as a PR manager to establish and build the company’s reputation as a housing expert through data, research thought leadership. In partnership with Trulia's economists, I built and scaled the data PR program by publishing and promoting a prolific cadence of housing market research and rapid-response commentary each week. At my peak, I could secure 30+ high-impact press hits for a single report and would often book at least five national TV appearances a quarter for our chief economist on CNBC, Bloomberg, Fox Business. While Trulia was still an independent company, first as a high-growth startup and then as a public company after its IPO in 2012, I supported consumer PR, tech PR financial communication and B2B industry relations in addition to managing the data PR program. After Trulia was acquired by Zillow Group in 2015, I was promoted to Director of Public Relations and oversaw Trulia's external brand communications. This included publicizing our housing economics research, consumer lifestyle content, and tech & innovation. In this role, I built and managed a team of six direct reports.

I lead media relations for consumer tech and lifestyle clients, most notably: Google, Maker Faire, Mobclix (mobile ad exchange), SmartyPig (online bank), Yodlee (aggregates personal finance data), Gazelle (buys and sell electronics) and Président Cheese. In this role, I consistently secured high-impact press coverage in the Wall Street Journal, Bloomberg, WIRED, CNET, CNNMoney and Forbes. I also provided strategic guidance on media and messaging strategy and planning as well as the tactical execution for press releases, social media posts, speaking and award submissions.

I originally joined Panache Communications, a boutique public relations agency specializing in Asian and Asian American clients and media relations, as an intern and later an assistant account executive. The company was acquired by Golin in November 2006. During my time with the agency, I conducted media relations and account support for a variety of clients including Verizon Wireless, Fidelity National Financial, First American Title, Nintendo, Strike Cupertino, ThermaClear, Hanmi Bank, Chinese American International School. Some of the high-impact press coverage that I pitched and secured included the Today Show, SHAPE, InStyle, USA Today, LA Times.