Daisy Ledezma Email & Phone Number

Weehawken, New Jersey, United States

• Collaborate closely with the marketing team to ensure marketing materials and social media content resonated with target audiences and aligned with clients’ brand identity.
• Compile comprehensive final report decks detailing campaign activities, timelines, and feedback from event attendees to provide clients with clear insights into campaign performance and areas for improvement.
• Develop campaign outline decks communicating the strategy, timeline, and key marketing initiatives for each client release or activation.
• Design and produce one-sheets for music artist clients, summarizing their bio, key upcoming releases, release timelines, and platforms for streaming to promote their music to the media effectively.
• Brainstormed and pitched marketing ideas for artist releases and clients, developing social media strategies to enhance engagement and visibility, including Instagram and TikTok/Reel content.

• Developed and executed a social media calendar, crafting engaging content for Instagram, LinkedIn, and Discord to promote club events and drive attendance.
• Designed graphics for club events, workshops, and Adobe ambassador recruitment.
• Increased Instagram followers by 81% (from 280-509) and LinkedIn group members by 92% (from 27 to 52) through platform-specific content strategies.

• Empower peers by demonstrating the use of Adobe Express to enhance academic and personal projects
• Plan and execute 2+ Adobe workshops each year teaching students how to best utilize Adobe applications
• Collaborate with faculty, staff, and student organizations to highlight availability of Adobe products on-campus
• Promote Adobe through content creation and advertising through personal social media channels
• Connect with a global community of Adobe Student Ambassadors to exchange ideas and best practices

• Operates a point-of-sales system efficiently to process transactions accurately and quickly.
• Monitor inventory levels.
• Resolves guest issues or concerns promptly and professionally.
• Collaborate with team members to streamline processes, maximize efficiency, and minimize wait times.

• Conducted in-depth research on macro consumer trends within Gen Z, providing actionable insights toinform marketing strategies and product positioning opportunities for the brand.
• Utilized qualitative and quantitative data collection methods, including surveys and interviews, to gather valuable consumer feedback and identify key purchasing behaviors.
• Performed a comprehensive brand sentiment analysis, assessing public perception.
• Developed and presented a data-driven presentation to the consumer insights lead, outlining strategies for connecting with Gen Z consumers and enhancing brand loyalty within this demographic.

• Developed and managed a confidential database containing information for 40+ industry professionalsattending a 4-day conference, ensuring accurate and timely access to critical data for seamless eventoperations.
• Coordinated and streamlined team communication, ensuring 20 CSUF students met deadlines.
• Facilitated speaker sessions by creating and maintaining the event agenda, ensuring smooth transitionsbetween sessions and timely speaker participation.
• Collaborated with team members to gather feedback from attendees, compiling insights into a final report that highlighted event success and areas of improvement.

• Engaged in campus-wide outreach activities to promote memberships, panels, and events
• Conducted in-class announcements to increase event attendance and student engagement

Buena Park, California, United States