Daisy Robinson Email & Phone Number

London Area, United Kingdom

Level 3 ITEC Diploma in Reflexology and Advanced Facial Reflexology. Over 3 years experience treating clients holistically to support with: • Relaxation • Stress & Anxiety • Sleep disorders • Hormone balance• Pre conception & postnatal • Perimenopause & menopause • Pre & post operative • Male prostate regulation• Cancer treatment • Pain & discomfort

London, England, United Kingdom

Spearheading the PR and Communications strategy for numerous luxury and mass beauty and wellness brands including The Organic Pharmacy, St Tropez, 3INA Cosmetics, Hawaiian Tropic, Wilkinson Sword, Jillian Dempsey cosmetics, Ted Baker Fragrance, 8Greens, Bloomeffects, BIOEFFECT, EX1 Cosmetics, Kat Burki skincare and 35 Thousand skincare

United Kingdom

With the desire to nurture and help drive small brands and businesses further into growth and success, I provided tailored and bespoke consultant packages offering PR, Communications and Influencer Marketing services and strategy. Supported clients and brands further by making connections for them with digital marketing, product development, global sourcing and logistics specialists. Clients: YAZMAE Cosmetics, is a new vegan beauty brand that offer luxury lash products and have a passion to expand in the market. I supported them on many levels including PR and Comms, Influencer Marketing, Product Sourcing, Fulfilment and Distribution support. Une Pincee de Provence, a bespoke luxury gifting brand required PR and social support when launching online into the UK market.

London, United Kingdom

Responsible for driving the agenda/vision and raising the profile of Rimmel, Max Factor, Clairol, Sally Hansen, Bourjois and Celebrity Fragrance brands- Devising and executing creative, effective local communication strategies with set KPIs in line with marketing plans and global vision - Management of team of five, mentoring to drive results, career goals and objectives - Management of division budget ensuring all launches and initiatives have effective cost control and deliver high ROI- Effective event management, creating unforgettable brand activations and immersive experiences with content creation at heart- Maintained excellent influencer and press relations whilst identifying gaps- Sourcing and managing relevant external partners including negotiation/management of long term industry expert and influencer ambassadors - Work closely with marketing / digital and external partners on sponsored collaborations- Regularly communicate and present results internally to wider business/senior management Highlights- Significantly increased brand profile of Rimmel: 8.6M social reach in 24 hours at Rimmel Jellies launch- Optimised events and drove budget efficiency: Rimmel Lasting Matte Bus event - 103 attendees, +140% KPI achieved with 20.6M social reach - Made Influencer Marketing more strategic: 60k investment led to £500k ROI with Max Factor ambassador, Danielle Peazer. - Interactive and experiential approach: +59% achieved against KPI target set for Max Factor All Day Flawless Foundation launch (4.3M social reach vs 2.7M target)- Two team members promoted for strong performance under my management. Built team confidence/ raised profile - Rimmel FY20 total EMV KPI hit £8.77M vs £8,6M target. A KPI led approach totally shifted the way the team works- Identified and developed number of initiatives including makeup artist collective scheme, capability work stream, D2C eventing opportunities and new processes to up skill and profile key ISE’s and EEA’s

London, United Kingdom

Clients - EVE LOM, Rituals Cosmetics, Lipstick Queen, Kevyn Aucoin, Baobab Collection, Sunkissed Tan and Cosmetics, Bronnley, MARRAM Co, Ordo (Oral health)- Management of beauty division with team of two executives and 9 clients ensuring monthly KPI targets met and exceeded - Creation, management and implementation of PR strategy for clients, including plans for new UK launch activations, events, creative mailers, brand partnerships, sampling, global market management, critical paths, reporting and budget management - Proactive pitching for features, profile pieces and Q&A business interviews- Support and oversee digital influencer activity for clients ensuring social media buzz is generated at time of launch for NPD and ongoing for hero products and collections- Continue to build and grow strong relationships with senior members of press including beauty directors, commercial and publishing contacts and other influential industry artists and agents Highlights - Successfully secured new business through Space Brands client with Kevyn Aucoin beauty - Increase in scope of work and fee for Lipstick Queen and EVE LOM with additional management of European remit

London, United Kingdom

- Management of in-house Communications Department deputising for Head of Communications as required- Creation and management of UK PR strategy, PR activity planners, press releases, event materials, media lists, critical paths and other assets to ensure delivery of 360 results to support all business channels for product, treatments and spas- Responsible for department budgets ensuring spend was in line with projected budget and maximised- Co-ordinated new product launches through events and creative mailers to secure coverage, social media buzz and achieve stand out in a competitive and crowded market- Management of relationship and all activity to support third party charity partners - Breast Cancer Care and Women for Women International - Grew strong relationships with senior level media plus bloggers, vloggers, digital influencers, artists and agents- Generated and managed press, influencer and celebrity bookings to flagship spa, The House of ELEMIS- Developed and distributed global tool kits and PR assets to all key global markets whilst managing relationships - Developed influencer seeding strategies to support new launches and key seasonal moments for the brand- Creation and management of makeup artist schemeHighlights - +9% increase in press coverage (print and digital) with total value of over £31m in 2016 vs £27m in 2015- Increase in national print coverage by 18% in 2016 which was substantially down in 2015 by -18%- Successfully managed and executed BIOTEC skincare press launch event and activity to drive coverage - 208 pieces of coverage worth £2m in 2016- Successful launch event and creative mailing for new product category Life Elixirs. Results over-exceeded target of coverage, EMV and Social Reach

London, United Kingdom

Clients - Lee Stafford haircare, electricals and brushes, Time Bomb skincare, The Library Gym, Privet Body Spa, myface cosmetics, LP Skin Therapy, Wild Organics, Brown & Harris, Ed Hardy fragrances, BIONOVA skincare - Reporting to and working directly alongside the MD of agency whilst managing the press office and three account execs- Daily client/celebrity/brand ambassador liaison and contact with all beauty media including more senior beauty editors/directors, bloggers and influencers to secure features, profile pieces, cover shoots and interview opportunities - Strategic planning, budget management, planning and managing press launch events/trips, developing and presenting client documents, management of third party marketing and PR brand collaborations and partnerships, copy writingHighlights- Successfully identified and won new business in June 2014 with Notting Hill based spa - Privet Body- May 2012 - launched Lee Stafford haircare brand successfully into the US market with full comms strategy- May 2013 - following success of launch, I planned and implemented an additional campaign of press activity to push the brand further forward in the US, support key retailers and launch electrical and brushes into market - Pitched, secured and executed Lee Stafford brand as main hair sponsor at BRITS backstage spa 2012 - Secured main beauty features/shoots with myface cosmetics creative director and celebrity makeup artist Kay Montano in numerous key glossy monthly titles – Good Housekeeping (December 2011 - largest issue pa with over 1 million readership, Cosmopolitan (May 2011), Easy Living (April 2011), Company (February 2011)

London, United Kingdom

- Management of health, fitness and lifestyle brand Powertone- Responsible for daily media liaison, pitching and securing press appointments and trials of Powertone in gyms that resulted in valuable press coverage

Leeds, United Kingdom

Clients: Toni&Guy and Sassoon (electrical beauty), Scholl, Mamas&Papas, Damart, OXO Good Grips, Grumpy Mule, Spa Laminates, Charles Yorke, Black Sheep Brewery, University of Leeds- Responsible for helping to create, plan, manage and implement the PR strategy and campaigns across a variety of B2C and B2B accounts within various sectors including beauty, interiors, F&B and fashion- Developed and delivered working PR planners, press launch events, client documents and new campaign proposals, budget management and team management of two executives- Creative copy writing, campaign brainstorming ideas, competitor analysis, client and media liaison and generation of product placement / feature opportunitiesHighlights- Due to exceeded targets and results, both Mamas&Papas and Damart accounts achieved an increase in fee by 25% during my time managing both accounts

Bachelor Honors, Public Relations

Activities and Societies: BA Honours Public Relations

A Levels