Daisy Magaña Email & Phone Number

Chicago, Il, Us

Identify and guide partners to publish online content to advance the reputation of Kellogg as a premier, global business schoolOwn copywriting for the F.C. Austin Scholarship webpages revamp while collaborating with current scholars to effectively harness the prestigious award’s narrative and bring its story to lifeDevelop and document processes and procedures to streamline internal communications and help ensure consistent brandingIntergrate Marketing Communications | higher education | Communication | Teamwork | People Facing | Adaptability

Los Angeles, California, United States

Served as editor (June 2019- June 2021), editor-in-chief (June 2021 - January 2022) and content director (January 2022 - June 2022)Developed an SEO content strategy that increased web traffic from 19,000 UVM to 31,000 UVM in three months that featured articles on timely industry topics, music releases, and artist interviewsIdentified digital promotion growth opportunities and converted business leads to sales earning the company $16,300 in gross revenue between September 2020 to September 2021Organized a program relaunch and assisted with establishing additional program structure to help aspiring musicians in their career developmentDrafted original and creative marketing content across various social media channels to increase brand awareness, followers and community engagementFostered relationships between artist teams to receive the latest information on new releases and toursMusic Editor| Social Media Marketing | Promotions Manager | Project Management Software | Music Industry | SoundCloud | Interviews | Team Collaboration | Canva | Music Journalism | Electronic Music | House Music | Techno

Built brand awareness, followers and community engagement via original, creative marketing content across social media channels including growing the company’s Instagram following by 8.2% within 30 daysHighlighted track releases primarily within pop, Mexican Regional, urban, and lo-fi genres to promote clients’ new music and drive digital music consumptionSocial Media Marketing | Facebook | Instagram | Twitter | Enagement Strategies | Content Creation

Los Angeles, California, United States

Served as Managing Editor from February 2018- May 2020Read my contributions at http://bit.ly/2AHRGzIEvaluated demos and build music library for terrestrial and online radio to increase listenership Drafted copy for concert promotion/tours and coordinate real-time social media engagement during events to increase online presenceProactively engaged with industry contacts and sources to write compelling and informative news articles in an honest and concise mannerOversaw editorial content to ensure quality control and consistent tone for the online publicationDelegated article topics and event coverage opportunities to 25 staff writers to create a steady cadence of online content and position it as a leader in the music media space

Managed client programming for Fortune 500 companies executing in major markets including New York while positively affecting business objectives including securing extensions to scopes of workProvided strategic insight into clients’ campaigns, initiatives and programs to identify relevant opportunities leveraging trends and moments in timeAdapted to changes in work environment and offered alternative approaches to meet client needs while also managing client expectationsEnsured billing and expenses ran within client budgets ranging from $125K - $2M to track against KPIsSecured top-tier national and local earned media including print, online and broadcastIncreased agency-wide diversity-driven programming for 60+ internal members to cultivate an understanding and inclusive environment Consumer PR | Strategic Communications | Media Relations | Experiential PR | Creative | Influencer Marketing

Greater Chicago Area

Weber Shandwick/ The Axis AgencyCollaborated with team members to develop strategic integrated communications plans for several Fortune 500 companies including Amazon, GM, The Clorox Company and VerizonIdentified compelling story angles to achieve newsworthy conversations including Amazon’s Kindle Direct Publishing second annual Indie Literary Prize contest generating more than 100M impressionsAnalyzed ROI of earned media translates its impact to clients to inform including achieving 38.2M impressions for a Clorox integrated media campaignSpearheaded an internal weekly e-newsletter highlighting consumer trends, media and pop culture keeping colleagues abreast of the latest industry news and provide thought-starters for potential client programmingAdvised five client accounts managing projects from concept to completion to create a positive brand image and connect with their key demographicDeveloped campaign or program assets using Microsoft Office for designated spokespeople including public figures and celebrities to promote consistent campaign or program messaging Built relationships through effective communication to dial into key stakeholders’ needs and obtain new business leads for the agency’s growth Time Management | Media Training | Press Releases | Talent Management | Influencer Relations | Media Placements | Recap Decks | Intern Training | Consumer PR | Media Outreach | Event Management I Hispanic market I Total market

Chicago

Weber Shandwick / The Axis Agency

Contributed articles covering health, culture & lifestyle beatsConducted interviews for articlesAttended networking events to aid in building exterior relationships with organizations and businessesEngaged social media followers via Twitter & Facebook with contest updates and upcoming articles

Chicago

Monitored client competitors to provide the team with an overview of media sentiment and public perceptionRead and identified media clips from clipping services & on-line resourcesUpdated media listsAssisted with compilating of media coverage reports

Chicago

Worked closely with Corporate Communications supervisor to manage online presence for the North American region including increasing the company's Twitter account by more than 200% followersAnalyzed social media trends via Google Analytics & Hootsuite to create engagement strategiesWrote online articles and news releases to deadlineImplemented social media to relay the company's project updates to media & stakeholdersUpdated and managed the company web site creating more than seven company webpagesResearched relevant environmental issues laying the foundation for large-scale communications projectsCollaborated with team members for partnership award applications for various projects

Posted weekly submission pertaining to university life to enhance prospective students’ experience with DePaul UniversityAttended quarterly meetings with the Admissions Office

Master Of Science In Information Design And Strategy (Ids), Ux/Ui Specialization

Master Of Arts (M.A.), Organizational & Multicultural Communications

Activities and Societies: Gamma Phi Omega International Sorority, Inc

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Gamma Phi Omega International Sorority Inc., DePaul University undegraduate President 2011-2012awards Latino.

French

all courses in French, Intensive Program

French Studies

Attended Parisian Universities (Paris IV--La Sorbonne & Paris VIII)

Education record