Daisy Ramirez Email & Phone Number

Culver City, California, United States

Los Angeles, California, United States

Universal City

• Lead and oversee the Young Professionals Network’ (YPN) metrics committee, a volunteer organization built to foster early-in-career NBCUniversal employees
• Create and analyze post-event surveys to provide innovative ideas to the steering committee
• Spearhead YPN SoCal’s year-end survey, design key survey questions, interpret data and deliver future strategies and insights

Greater Los Angeles Area

• Principal Telemundo US researcher for NBCU International Distribution, increasing senior executives’ knowledge of Telemundo and the competitive landscape
• Analyze performance of NBCU’s domestic and international series using ratings and audience metrics to craft compelling storylines supported by data
• Work with the research Director and marketing team to generate the yearly LA Screenings sales and client surveys
• Assist in creating a 130+ page research binder for major global television distribution and sales conferences
• Train department research interns to produce a weekly newsletter and competitive report

Universal City

• Created daily analysis reports for senior management on social media commentary for NBC series using social media listening tools Nielsen Social, Canvs, and Crimson Hexagon
• Conducted social media research to determine the viewer's sentiment on NBC telecasts
• Tracked primetime series ratings through Nielsen and NBC market research tools
• Supported analysts and executives by analyzing and categorizing qualitative data

Greater Los Angeles Area

• Coordinated and effectively communicated with USC alumni for the Women’s Leadership Society Young Professionals Speaker series
• Met with prospective individuals and organizations to build partnerships with WLS
• Reserved travel itineraries and managed venue and catering logistics
• Organized and cooperated with the event and design team to generate promotional materials
• Maintained strict confidentiality in handling highly sensitive material

Greater Los Angeles Area

• Conducted audience engagement research for Disney’s Marvel and Warner Bros.’ The Ellen DeGeneres Show
• Identified fan engagement patterns and motivational triggers with surveys, focus groups and in-person interviews
• Collected data from social media resources including Facebook, Twitter, YouTube, and Google+ and conducted data analysis in collaboration with data engineers
• Coded qualitative and quantitative data to segment the audience into distinct behavioral profiles
• Evaluated current approaches and strategies retrieved from data and developed meaningful insights that lead to marketing strategies and campaigns to improve content, sales, platform migration, and customer engagement

Los Angeles, CA

• Recruited participants and conducted bilingual surveys in four research projects concerning the Latino community
• Accomplished the required 400 surveys within a group of four in the Fotonovela study and helped retain 100% of participants for the COPAL study and Project RED (2,000 participants)
• Supervised and trained new data collectors with the Institutional Review Board and consent procedures
• Directed and wrote scripts for Project RED promotional videos
• Handled confidential records for out in the field data collections
• Managed Project RED’s Facebook account and implemented social media strategies to effectively engage followers

Beverly Hills, CA

• Assisted in development of outreach materials – press kits and show synopsis
• Developed and maintained lists of contacts: writers, producers and publicists
• Reviewed award entries for eligibility and converted video entries to a new online database
• Provided support to the Senior Project Manager for judging and award events
• Communicated effectively with medical and health experts through phone and email
• Conducted research and assisted the research specialist to analyze and measure the audience impact of effective health storylines

London, United Kingdom

• Assisted the Global Client Managing Director with a number of key projects critical to introduce a new business approach to a global client
• Sourced content, data and references to implement onto client's presentation decks
• Learned to use Global Web Index (GWI) and Etelmar to develop a solid understanding of consumer's media consumption behavior and industry insights
• Pulled data from GWI and utilized it to create charts and graphs that served as educated recommendations
• Communicated with both internal and external colleagues to gather case study material and assisted in creating a monthly case study deck to be distributed among the global markets
• Collaborated in creating an inaugural newsletter that covered key media and technology trends and was distributed across the EMEA region, senior global clients, and the CMO

Greater Los Angeles Area

• Wrote weekly stories covering entertainment for the most widely read college-based news site in the nation
• Published stories to the website using Drupal and promoted online content with social media tools such as Facebook and Twitter

Los Angeles, CA

• Developed marketing communication campaigns for MMLA
• Executed a social media campaign consistent with the organizations strategies and objectives
• Coordinated and delivered email campaigns to partners, board and audience members
• Maintained a consistent brand strategy on the website and social network sites
• Conducted community outreach and recruitment efforts successfully
• Increased online brand awareness and audience communication

Greater Los Angeles Area

• Directly assisted the producer and acted as liaison to the film crew
• Independently submitted the film to various international film festivals
• Developed promotional material to implement onto the film’s social networks
• Effectively communicated with the film's crew members to generate the online press kit
• Planed and executed an online marketing strategy to build an audience and promote the film

Santa Monica, CA

• Provided the online community coordinator with innovative ideas for event campaigns
• Raised brand and independent films awareness by regularly updating the social media outlets
• Attended weekly production meetings to promote efficiently the Film Independent Spirit Awards
• Assisted in creating a report to showcase effective online marketing to the development department and the Spirit Award sponsors

• Researched and contacted potential film sponsors for product placements and other marketing opportunities
• Communicated with movie theaters to assure all film content was available before the screening
• Outreached to local communities to promote film screening near their neighborhood
• Read scripts and wrote a one page synopsis for the producer

Los Angeles, CA

• Identified and outreached related organizations to market specific films and events
• Implemented data to generate news content and blogs for the main website
• Facilitated and assisted the online community and web development department
• Communicated and assisted to participant organizations and sponsors

Northridge, CA

• Handled routine library activities related to lending, accepting and storing books safely
• Maintained the membership database accurately by entering relevant entries
• Communicated with patrons and provided assistance in locating books, solving queries, considering suggestions, registering and renewing memberships
• Ensured all overdue items and fees were collected and automatically updated records
• Coordinated and supervised library assistants when circulation manager was not present

Woodland Hills, CA

• Increased artists and brand awareness through media
• Developed contests through social media
• Assisted in creating Universal Musica’s weekly newsletter
• Produced forum and blog posts for artists content releases
• Updated artists and music label’s websites and social network sites
• Designed ads for contests and new content releases

Master Of Arts (M.A.), Communication Management, 3.9

Activities and Societies: Graduate Student Government, Lamda Pi Eta, Annenberg Innovation Lab, Neon TommyGraduate Courses: • Audience.

Bachelor Of Arts (B.A.), Cinema And Television Arts, Multimedia