Daisy Rosas Cedeño

Daisy Rosas Cedeño Email and Phone Number

Product Manager | Product Content Manager | UX Writer | Marketing Communication | Public Relations| FemTech | FinTech | ex-Googler | ex-Telefónica @ Sanga
madrid, madrid, spain
Daisy Rosas Cedeño's Location
Greater Madrid Metropolitan Area, Spain
Daisy Rosas Cedeño's Contact Details

Daisy Rosas Cedeño work email

Daisy Rosas Cedeño personal email

n/a
About Daisy Rosas Cedeño

Expert in developing digital products and marketing communications strategies, leading multidisciplinary teams, and managing digital platforms. A key player monetizing mobile and premium content services, as well as in implementing regional digital products.High-performance executive, strategic thinker, result-oriented and passionate professional with more than 20 years of experience working in the technology field.Throughout my career I have witnessed how technology improves people's lives and how it can accelerate our knowledge of ourselves, helping to make decisions on issues as essential as health.Also, I'm graduated as a Classical Dancer under the Vaganova method from the Keyla Ermecheo Ballet School in Caracas,Venezuela. During my time as a dancer I participated as a soloist in productions such as The Nutcracker, Sleeping Beauty, Giselle and DonQuixote.I am a very enthusiastic person who enjoys art, music, dance, and films. For me and my family, cultivating our spiritual part is extremely important and it is something we do together by doing yoga, meditating or getting in touch with nature. I am the mother of a 16-year-old teenager, with whom I learn and grow every day as a person and human being. I live in Madrid with my husband Alex and my daughter Mariana.

Daisy Rosas Cedeño's Current Company Details
Sanga

Sanga

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Product Manager | Product Content Manager | UX Writer | Marketing Communication | Public Relations| FemTech | FinTech | ex-Googler | ex-Telefónica
madrid, madrid, spain
Website:
sanga.es
Employees:
4
Daisy Rosas Cedeño Work Experience Details
  • Sanga
    Digital Product Content & Ux Writing
    Sanga Jul 2023 - Present
    Madrid, Community Of Madrid, Spain
    Client: UNICAJA BANCO- UX Copywriting: Developing copy for Digital Banking workflows, including operational emails related to different product processes.- Content Architecture & Copy Creation: Crafting content for landing pages, emails, push notifications, SMS, and ATM screens as part of marketing campaigns for Unicaja’s public web and other digital channels.- Tone of Voice Manual: Creating a tone of voice guide for Digital Banking, extending the new brand identity developed by the international consultancy Landor.- Copy System Development: Implementing a "copy system" using Figma's string variables to improve Unicaja's Digital Banking design system.- Brand and Voice Guardian: Ensuring brand consistency and maintaining the tone of voice across all digital communications within the User Experience department of Unicaja.- Content Strategy & Writing for Customer Support: Developing content strategy and writing for the Customer Support department.- Scriptwriting for Institutional Videos: Creating scripts for institutional videos.
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  • Woom
    Product Manager
    Woom Jul 2020 - Jun 2023
    Madrid, Community Of Madrid, Spain
    Lead the definition and development of products and services focused on B2C and B2B line of business in order to improve sales and revenue (from scratch as well as product evolution)Translate business and marketing requirements to organize and prioritize the product backlog to the product and technology team.Create and lead product roadmap of each line of business.KPI definition and monitoring and identify opportunities and improvements based on quantitative and qualitative data.Create quality and lean solutions that adapt to a fast paced development environment.Work together with the Growth, UX and Content teams to develop retention and engagement strategies for the different products at each stage of their life cycle.Create and implement scalable, white-label solutions for the B2B business line and contribute to improve the acquisition to the top or the funnel and the engagement and retention.
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  • Woom Fertility
    Content & Communications Manager
    Woom Fertility Mar 2017 - Jul 2020
    Madrid Area, Spain
    Definition of the content editorial strategy for the different communication channels of WOOM users: app, blog, social networks, etc.Definition and execution of the organic user retention strategy, through communication and segmentation actions.Creation of the WOOM user community: growth actions, retention, monitoring, content.Responsible for executing press and public relations actions related to WOOM: internally and in conjunction with third parties (agency).
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  • Woom
    Content Manager
    Woom Jan 2016 - Mar 2017
    Madrid, Community Of Madrid, Spain
    Produce new and inspiring contents for the app, blog and social media promoting user registration to boost growth.Produce inspiring content to enrich the apps CRM (push, InApp, emails) as well as massive push notifications. Blog and SEO management.Relation with medical experts.Customer Support management
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  • Google
    Think With Google Project Manager
    Google Jul 2015 - Jan 2016
    Madrid Area, Spain
    Leading the editorial and marketing strategy for Think with Google Spain, a B2B content platform to provide consumer insights, industry perspectives, thought leadership and creative inspiration to marketers.(www.thinkwithgoogle.es)Cross-functional coordination with Sales, Media agencies, Partners and Clients on generating content for Think with Google responding to the local business needs of each of the parties involved. Coordinate and work closely with PR teams and agencies in order to promote this content.Create and consolidate the brand's local presence: YouTube Ads Leaderboard through the generation of monthly ad listings and internal and external awareness campaigns towards agencies and advertisers.Create the communication strategy for Think with Google in all channels ( Social Media, Web, Newsletters, PR)Measuring and tracking, through internal and external measurement tools translating data into next steps and growing plans for revising content and campaigns.
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  • Zed
    Account Manager Senior | Marketing Manager
    Zed Dec 2012 - Oct 2014
    Caracas, Venezuela
    Lead and manage the commercial and marketing area of the operation in order to increase the income of the existing product portfolio.Promote business opportunities in the country through the development and implementation of new mobile monetization products.Management and monitoring of KPIs, budget execution, in conjunction with the administrative area.Implement commercial business plans according to regional guidelines that help increase the company's global income.Lead and manage the marketing team of the operation in order to ensure the achievement of the objectives set by the company.Consolidate customer satisfaction with mobile phone service providers in the country: Telefónica, Digitel and Movilnet through consulting and sale of ad hoc solutions.
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  • Telefónica Internacional, S.A.
    Canal Online (Intern Mmv)
    Telefónica Internacional, S.A. Jan 2012 - Jul 2012
    Madrid Area, Spain
    Col-On Project (Accenture)Implement actions that allow the development of the Online Channel of commercial operations in Latin America (Latam) such as effective communication and customer service, based on data driven actions to grow traffic, multi-channel, servicing and sales (e-commerce) as a main KPI.- Management and analysis of KPIs for the Online Channel of Obs de Latam through dashboards and introduction of best practices.Project with Ding!- Lead and execute the regional e-commerce project: Online Recharges (Top ups) with Irish provider Ding (Ezetop) for the Latin American operations of the Telefónica Group.Social Media Project- Collaboration and coordination with the area of Best Practices in Social Media of Telefónica Innovation for the development of businesses or tools that will promote the area in the region.
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  • Telefónica Venezuela
    Gerente De Canal Online
    Telefónica Venezuela Aug 2009 - Feb 2011
    Caracas, Venezuela
    Responsible for defining the editorial strategy, product roadmap, UX and content architecture of the Web portals: www.mipunto.com, www.movistar.com.ve, www.telefonica.com.ve.Manage the development of end to end e-commerce projects for the mipunto.com portal in its Web and Mobile version: Web and SMS Recharge, Mobile Recharge, E-wallet, SMS Web to Phone, Web and Mobile Ticketing (through of requirements with the IT area of ​​TEF and Indra).Define promotional and communication strategies in all online channels in order to increase the turnover and income of the portal's commercial products.Analysis of portal acquisition and engagement KPIs.Negotiation with external content providers for the creation of new sections in both portals.Capex and Opex budget management of the portals.Serve as 'Brand Guardianship' of the digital area of ​​TEF Venezuela in order to ensure proper compliance with brand guidelines, as well as serve as a consultant on UX issues for internal areas of the company.
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  • Telefónica Venezuela
    Supervisor De Proyectos Web
    Telefónica Venezuela Jul 2006 - Aug 2009
    Caracas, Venezuela
    Responsible for the development of user interfaces, content management and development of new digital products for the WEB portal (www.mipunto.com).Design and execution of promotional and marketing campaigns for the promotion of mipunto.com products (banners, press releases, e-mailing, SMS broadcast, etc.)Management of e-commerce projects for Web and mobile platforms related to income-generating products for the portal.
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  • Telefónica Venezuela
    Coordinadora De Proyectos De Contenidos
    Telefónica Venezuela Jul 2002 - Jul 2006
    Caracas, Venezuela
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  • Haz Comunicaciones
    Coordinador De Comunicaciones
    Haz Comunicaciones Feb 1997 - Jul 2002
    Caracas, Venezuela
    Design communication strategies for clients: Nokia, Microsoft Venezuela, 3Com, Iridium, Anixter, Novell, among others.Coordinate and organize events: product launches, press conferences, media interviews, seminars, media training.Drafting of press releases, corporate manuals, success stories.Analysis of the environment, competition and customer KPIs.
  • Estima
    Ejecutiva De Cuentas Junior
    Estima Sep 1996 - Feb 1997
    Caracas, Venezuela
    Main clients: American Airlines y Markro Venezuela.
  • Corporación De Servicios Municipales Libertador. Alcaldía De Caracas
    Periodista
    Corporación De Servicios Municipales Libertador. Alcaldía De Caracas Apr 1996 - Sep 1996
    Caracas, Venezuela

Frequently Asked Questions about Daisy Rosas Cedeño

What company does Daisy Rosas Cedeño work for?

Daisy Rosas Cedeño works for Sanga

What is Daisy Rosas Cedeño's role at the current company?

Daisy Rosas Cedeño's current role is Product Manager | Product Content Manager | UX Writer | Marketing Communication | Public Relations| FemTech | FinTech | ex-Googler | ex-Telefónica.

What is Daisy Rosas Cedeño's email address?

Daisy Rosas Cedeño's email address is da****@****anga.es

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Daisy Rosas Cedeño's colleagues are Tania Moreno, Alvaro Suarez Perez, Jeremias M., Nacho González González, German Lind, Jeremias M..

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