I leverage my expertise in brand storytelling, advertising, production and integrated marketing to identify opportunities that are mutually beneficial for brands and Breakwater Studios, an award-winning entertainment studio that specializes in cinematic storytelling. In addition, I led myriad San Francisco Bay Area activities for the Academy Award® “For Your Consideration” campaign for “The Queen of Basketball” (2022 winner for best documentary short).

Built and led a team of producers, writers, editors, account managers, creatives, and production crew that produce award-winning content for LinkedIn. Partnered with cross-functional stakeholders to develop, design and produce digital and live media content and solutions to meet marketing, brand, and communication goals. Created and innovated the production process with the internal team and vendors/agencies. Partnered with executive leadership to develop, implement, and report on the strategic media content roadmaps (and budgets) to ensure alignment and prioritization of multiple initiatives.

Led a strategic team that developed marketing and communications video content for cross-channel distribution. Created a roadmap to prioritize the scope of work across multiple teams/lines of business, developing individual campaigns and events, implementing strategy and production process improvements, tracking and reporting on performance metrics. Enabled the creative and production teams to produce best-in-class media content across multiple channels including paid + organic social, live streaming, pod-casts and events.

Production leadership of a team that produced digital marketing and advertising content for Apple retail, events, social media and apple.com. Collaborated with brand teams to developed objectives and messaging for campaigns and created briefs + production/media plans that outlined these goals. Built production teams per project, including tapping into my vendor and freelance network. Ensured delivery and distribution of the final campaign content was on strategy and on budget. Owned the yearly forecasting/budget responsibilities, project assignments, staffing, long-term vendors, and roadmap schedules. Led high-level, executive presentations and ensured feedback was implemented and quickly changed course as necessary. Orchestrated the collaboration of various cross-functional teams to ensure all teams were informed on the progress and outcome of initiatives and future strategies.

Created various marketing and sales enablement tools (video, multimedia and web). Worked with internal stakeholders to create and conceptualize marketing messaging, project scope and requirements. Identified key product features and worked with agency vendors to design assets to highlight these features in demos as well as on the Adobe website (locally and globally). Was an integral part of the development of multimedia projects surrounding the launches of CS4, CS5 & CS5.5. Worked closely with the web team leaders and managed the development of product pages for these launches. Producing, directing and marketing responsibilities for all projects included: writing and reviewing scripts, interview questions, technical requirements and creative briefs. Reviewing storyboards, wireframes, design comps, and video edits – both internally and with cross-functional teams and stakeholders. Directed talent and conducting on-camera interviews. Managing milestones, budgets and schedules for long-term projects, campaigns and initiatives.

Clients include: Microsoft, VISA, Kaiser Permanente, Shutterfly, Google, Food Network, EV3: Worked directly with clients and quickly learned the company’s marketing principles to propose campaigns with larger strategic objectives. Wrote scripts, created and managed budgets, supervised casting and location scouting, hired crews. Conducted on-camera interviews and directed talent and crews, worked and collaborated directly with editors, graphic artists and animators. Managed content feedback from multiple stakeholders. Established distribution plan for videos and final technical deliverables for events and web distribution.

Executive Producer/Producer: Developed project ideas and brought in new business accounts including Oracle and Google. Produced/directed and wrote various projects.

Partnered with company owners to successfully produce multiple television series for the Discovery Channel’s FIT TV and ANIMAL PLANET. Supervised the creation of graphics and animation as well as original music for the series. Supervised editors to ensure the projects were on schedule and every step in the editing process was done accurately. Managed client reviews: adjusted schedule, monitored pace and shifted priorities as needed. Provided network with all final content for distribution. Participated actively in the hiring, training, performance, and evaluation processes for the department.

Produced and wrote marketing videos, Electronic Press Kits and “making of” documentaries for feature film marketing. Conducted on-camera interviews with actors, producers, directors and film crew. Directed DP in shooting on-set b-roll. Wrote scripts, directed voice over talent, logged/prepped for edit, and bay produced with editors. Pitched new ideas directly to clients. Created budgets and secured contracts.Post Production Supervisor: Acted as the primary contact for clients, managed edit schedule for six AVID edit bays, hired editors, and supervised telecine sessions. Clients included Universal, Disney, Miramax, MGM, Warner Brothers, and Interscope Records. Shows aired on ABC, FOX, HBO, STARZ Encore, Disney Channel, ESPN, BET.