‣ Developed and executed the company's first-ever presence at the Farm Progress Show, including booth design and logistics‣ Collaborated with lab staff and outside vendors to design and produce product samples for field team and prospective retailers‣ Designed, budgeted, and executed merchandise packs for Second Crop pilot growers

‣ Expanded trade show presence to more than 45 national and regional events across the US, increasing brand awareness and driving inbound lead generation‣ Planned and executed the inaugural multi-day dealer kickoff event, collaborating across multiple teams, and achieving a 92% satisfaction rating from attendees‣ Scaled infrastructure for branded merchandise and printed collateral to outfit sales team, dealers, and growers as organization tripled in size, reduced print costs by 40% by identifying ways to streamline the process‣ Built strong relationships with sales leadership and team members, and supported sales efforts by implementing effective programs for channel partners

‣ Built a successful trade show program, including two national and 19 regional shows, driving move than $700,000 in product sales in year one‣ Launched an online storefront for branded merchandise and printed collateral for sales team, managed inventory and tracked against six-figure annual budget‣ Identified speaking opportunities to elevate thought leadership

‣ Built and measured targeted marketing campaigns with emails, texts, and push notifications that achieved engagement rates 2X higher than industry averages‣ Managed grower demand generation efforts, increasing users by 20% in three months ‣ Planned, produced, and promoted branded content including blog posts and podcast episodes, growing organic web traffic by more than 30% in six months‣ Identified trade shows to exhibit at, designed booth materials, evaluated sponsorship opportunities, and executed company's presence at events‣ Created visual assets including graphics, informational one-pagers, and how-to guides

‣ Owned quoting process of agricultural inputs for grower customers‣ Guided customers through digital purchases, increasing closed sales by 10% ‣ Communicated with partner retailers on behalf of customers‣ Supported CEO in planning events including company offsites and trade show presences

‣ Managed grower recruitment efforts for private event for large row crop operations ‣ Cold called, prospected, and vetted an average of 200 potential clients each week ‣ Organized interview schedules, contracts, and registration paperwork‣ Consulted with Farm Progress team to match growers with relevant suppliers

‣ Built stronger brand presence for NK Seed and Golden Harvest Seed‣ Organized grower segmentation project to bring insights into the sales cycle ‣ Evaluated opportunities for promotional programs, assisted in planning launch events

‣ Inputted official state crop budgets into Excel sheets for use in agronomic modeling ‣ Created financial scenarios based on field profitability‣ Assisted with various social media campaigns

‣ Coordinated and taught community agriculture education lessons to children‣ Organized official 4-H Clothing, Food, and General Project judging events‣ Oversaw and tabulated results of herdsmanship contest and livestock interview judging

‣ Managed poultry entrepreneurship‣ Fed and monitored 75-150 live birds‣ Kept records of feed and finances‣ Marketed finished product via social media