Leveraged extensive research expertise to deliver impactful, data-driven insights and strategic imperatives for Avōq clients. Defined and implemented the strategic vision for the Insights team, aligning with broader organizational goals and fostering a culture of excellence and continuous improvement.

Spearheaded growth and innovation in Hill & Knowlton's Intelligence & Technology division, driving adoption of cutting-edge research and strategy services. Oversaw and supported resourcing, project management, and client deliverables for a team of 5, including 4 analysts and the group EVP. Orchestrated research and strategy initiatives for top clients including Actian, Adidas, All Nippon Airways (ANA), Amazon, Deloitte, the Ellen MacArthur Foundation, the General Aviation Manufacturers Association (GAMA), HCLSoftware, Kedrion Biopharma, LG, Mazda, Trane Technologies, and the Walgreens Boots Alliance (WBA). Served as the dedicated liaison for H&K’s Healthcare and Financial & Professional Services sectors. • Architected and executed over 30 comprehensive, data-driven research plans utilizing primary and secondary research methods that supported deliverables such as whitespace analysis, competitive intelligence, audience insights and targeting, social listening, social media strategy, and measurement • Created, restructured, and enhanced 10+ cross-cutting services and deliverables by integrating new approaches and tools aimed at elevating the client experience• Led the presentation of completed research projects and strategic plans to clients and internal stakeholders• Represented the agency team in new business processes, developing customized research insights and pricing strategies for research, strategy, and measurement solutions for 15+ responses• Won an estimated $250,000 in revenue for the Intelligence & Technology team in H1 2024 from new business and organic growth opportunities • Guided the Intelligence & Technology team's growth by implementing key processes; managed 4 junior members and identified areas for optimization and team development

Devised comprehensive research, measurement, and strategic initiatives for diverse clients including American Student Assistance, Cuisinart Outdoor Grilling, Ellucian, Geodis, the Hong Kong Tourism Board, Marvell, Medtronic, SK Group, Universal Douglas Lighting America, and the Verizon Foundation. Led account management and mentored 3 junior team members while driving growth in Finn Partners' Global Intelligence capabilities.• Recruited internally to grow Finn Partners’ Global Intelligence team in 2020• Led implementation of 5+ research plans and synthesized primary and secondary research findings into actionable insights to inform brand marketing and communications decision-making• Produced data-informed strategy outputs for over 15 clients, including audience intelligence and targeting, competitive analysis, social media strategy, persona development, measurement, and key trend identification• Contributed to 10+ new business responses through preliminary research development tailored to address client needs and goals

Rapidly ascended from Senior Account Executive to Associate Vice President, leading a high-performing team of 4 social media strategists. Designed and executed data-driven digital strategies for clients including Allianz Travel Insurance, Centrify, Frederick Wildman & Sons, the Greater Fort Lauderdale Convention & Visitors Bureau, the Jamaica Tourist Board, the John Theurer Cancer Center, the MD Anderson Proton Therapy Center, and TiVo.• Constructed comprehensive, data-driven social media and platform strategies that were put into action through organic and paid social media content for over 10 clients• Measured social media performance to effectively optimize holistic and platform-specific tactics• Supported education and training sessions for Finn Partners staff, including hosting training sessions with the core client base and across the agency network• Directed the agency's crisis protocol on social media, overseeing 15+ crisis situations; directed listening, reporting, and rapid response teams during mitigation phases to ensure seamless communication in critical situations• Developed agency-wide guidance on responding to the then-emerging COVID-19 pandemicRepresented the agency’s integrated marketing function alongside senior executives in 10+ new business ventures involving significant digital and social media components

Revolutionized NWLC's social media presence on Facebook and Twitter, significantly expanding the organization's digital footprint.• Empowered 50+ staff members and partner organizations through comprehensive social media training programs

Drove record-breaking fundraising results through innovative email marketing strategies during the 2010 election cycle.• Played an integral role in the complete redesign of emilyslist.org; created and maintained digital and social media content

• Assisted in planning and running county caucus meetings during the state convention• Coordinated youth involvement efforts, including outreach via Facebook

• Built informational websites for USCRI’s field offices in Raleigh, NC and Albany, NY• Helped develop content for USCRI’s website, refugees.org, and assisted various staff members to create new content for the web