Handling Campaign management and Email Marketing for in-house products. This involves campaign Planning, Execution, Emailer designing, development, follow-up, and Coordination with Marketing Managers. Exposure to tools like MailChimp, Brackets & Photoshop and worked on campaigns like Auto Email, A/B testing and Trigger Emailer.1. Develop Responsive Email Template from PSD2. Creation and Execution of Awareness & Acquisition Campaigns across South-East Asia (Malaysia. Singapore, Indonesia, Philippines).3. Works closely with Marketing Managers and the Sales team to design and Execute Campaigns. Ensures accuracy, quality, and brand consistency in communications.4. Analyzed campaigns and provide a recommendation to all campaigns. 5. Recommend design and layout changes to email templates as appropriate, taking into account mobile readership.

Domain & IP warm-up for new clients to get Gmail and Yahoo deliverability. E-mail Marketing best practices: Spam, Unsubscribe, Subject line, HTML to Image ratio. Knowledge of authentication records like SPF, DKIM, DMARC and a valid MX Records, the reason for email spammy. Initiated A/B testing on subject lines, Call-to-action that can increase the open rates and customer’s engagement. 1. Development of Responsive HTML template / Landing pages from layered PSD files. Test email rendering consistency across all email clients(Gmail, Yahoo, Outlook, Browsers, Mobiles, etc). Test the E-mail rendering using Litmus.2. Code Dynamic content and map variables within the Campaign. Upload relevant content and setup email campaign within the Cheetah mail platform.3. Develop and Deploy B2C, B2B HTML based campaign using Email Marketing automation Tool Cheetah Mail and dynamic content customer segmentation.

1. Development of Responsive HTML template / Landing pages from layered PSD files. 2. Test email rendering consistency across all email clients(Gmail, Yahoo, Outlook, Browsers, Mobiles, etc).3. Developed Responsive HTML for clients like HDFC Bank, IDFC Bank, ICICI Bank, Zeba, Kotak Mahindra Bank, Standard Charted Bank.4. Development of CRM based website in WordPress. 5. Form(contact us, lead generation) development in core PHP.