Daniela Jaramillo Email & Phone Number

Bogota, Co

Remote

Leading operations for the Mobile and TV App Products (Apple, Android, Roku) at one exciting new streaming product for the hispanic audience in US and 18 countries of Latin America: ViX.

Bogotá D.C. Area, Colombia

Working with the digital team at Univision, promoted to Senior Product Owner on a management role. Leading redesign of the main domain of the company (univision.com) and innovation projects.

Bogotá D.C. Area, Colombia

Working with the digital team Univision between Bogotá and Miami, promoted to full-time employee and working as Product Owner for the Performance track on the digital operations team.

Miami/Fort Lauderdale Area

Working with the digital team Univision between Bogotá and Miami, on a role as Product Owner for the digital News vertical at Univision.

Working with the new digital team Univision between Bogotá and Miami, my first experience on the Product side of digital media. These are some of the projects I led as Product Owner:- RiseUp As One website: the digital home of Univision's 2016 concert in the border of U.S. with Mexico. - The Flama website - Transition from internal CMS to Wordpress VIP.- Univision Story House - official website for a new production studio of Fusion Media Group based in Los Angeles.

Medellín, Colombia.

In april 2015 I started working on my own as a consultant for small and big projects that needed guidance to start or improve their digital marketing strategy, including content editing. - Colombia Magia Salvaje (Semana Sostenible and Grupo Éxito) - Medellín, Colombia. (Dec 2015 - aug 2016)Colombia Magia Salvaje is a documentary film that soon after its release became the biggest box office hit in Colombian cinema. Its advertising campaign and strategy, which achieved all online and offline goals, recently won an Effie award. The challenge when I joined the team that managed the film's communications, was to keep up the growth on traffic for the website and the interest online about the movie, its DVD sale and line of branded products.The result: All social media channels and website KPIs went up organically, as if the movie were still in theaters. - NeilPatel.com Blog in spanish (Remote for U.S.) (jul-aug 2016)Neil Patel's blog is a high traffic website specialized in digital marketing. I acted as editor for content translated from the original blog in english to a new official website in spanish. - IFC Climate Business Forum 2016 (Bogotá, Colombia) (Jun, 2016)Editor for web content in spanish, english and portuguese.- Proyecto AlClima (Semana Sostenible and CDKN) - Bogotá, Colombia. (apr - nov 2015).AlClima is an interactive online platform where good practices in climate compatible development are collected in a participatory way, therefore contributing to building a community of climate leaders through the exchange of experiences, knowledge and inspiring initiatives. It was a slow-pace growing niche community that still needs a lot of effort in digital communications. I contributed with a strategy that considered the platform as a product, that has to be marketed and advertised in order to be known and relevant among those interested in climate and environmental issues.

Bogotá, Colombia.

I went back to Colombia to make part of the strategic planning team in McCann Bogotá. I learned tons about the advertising business in Colombia, being McCann the first big traditional agency I had ever worked at. It was my first time working in strategic planning and I very much enjoyed the research part of it, everything that came with putting together data about the markets, consumers and their online behaviours or online marketing trends and to present everything in context in an advertising plan that would mark the path for the creative team. My goal was to help build digital-oriented strategies, and I did so for 90% of the clients. And since a lot of them were lacking a proper social media strategy, I ended up working closely with the Social Media team, to ensure all clients with ongoing social communications had their own plan, consistent with their advertising and branding goals. Along with the Social Media Hub that was in charge of all BI, we analyzed and prepared new changes for the brands to meet their online goals. On a daily basis, I also assisted with creation, planning, and presentation of social media strategies for potential and new clients.

São Paulo Y Alrededores, Brasil

With the I.CON purchase, the Digi Group of São Paulo got to diversify and expand its digital advertising division in the Agência Digi. The acquisition brought a lot of growth and challenges for me and the team that came to work not only with our old clients and projects but also with the new ones. We suceeded at ensuring a smooth and positive transition in between agencies for those brands and also got to work with the new agency team for their old clients from the very start of the fusion.I learned much from my new peers and mentors at Digi, specially about Business Intelligence and social advertising platforms. I also started exploring my interest in digital planning and creative strategy.

São Paulo Y Alrededores, Brasil

I.CON was a fast-growing digital agency in São Paulo that worked with major brands and organizations in Brazil, specializing in luxury brands and market leaders. There I improved my skills in digital marketing, speciallizing in Business Intelligence and helped with analytics and optimization solutions for all the social media accounts of our clients.It was an amazing journey, working closely with a small team of skilled and creative people, taking my portuguese to the full professional proficiency level and understanding more about the industry in Brazil.In October 2014 the agency was acquired by the Digi Group to join the Agência Digi -a well-known and award winning digital agency in São Paulo. I was part of the team that went through the transition to stay and work at the new agency.

Colombia

La Salle is an educational organization in charge of schools, colleges and universities in 80 countries.I worked for the Bogotá District of La Salle, responsible for institutions in 12 cities of Colombia. My mission was to help create a new digital communication strategy, specially for social media and websites. I was also editorial assistant for the "Somos Más" magazine, an annual publication of the organization, and created, produced and edited various contents for other web and print publications. I had a lot of field work experience, taking photographs for our web media, making interviews, doing live social coverage of events and doing some workshops about digital communications and tools for high school students.

Bogotá, Colombia

Negro Robot is a small digital collective that has worked with major and small brands and organizations in Colombia. As a Social Media Manager and editor I worked closely with design, marketing, programming and management to get our clients the best digital communication service for their needs. For the "Soy Ecolombiano" campaign, by Colombia's Ministry of Environment and Sustainable Development in partnership with WWF, I took part of the creative and marketing strategy online, supervised social media and website content as an editor and acted as Community Manager. I did community management for the UNHCR (the UN Refugee Agency) in latin america (Acnur/Unhcr Américas), helping build their follower base in this region working with a strong campaign with ads and engaging contents, in both portuguese (for Brazil) and spanish.For Endeavor in Colombia I worked in the strategy and management of social media for their 2012 Conference, helping from months before to create connections and expose the event online to present and future high-impact entrepreneurs.

Bogotá, Colombia

I worked for a year and a half as monitor/assistant in the Graduation Projects and Research department of the graduate program in Communications. I accompanied the process of the senior students with their graduation papers/final thesis helping to assign advisors according to their final project's subject and participating in their final defense as rapporteur.

Bogotá, Colombia

I worked for two years with the Vocational Guidance service of the university. This was part of the marketing and PR office where I had the opportunity to visit all kinds of high schools in Bogotá and other cities and give lectures to teenagers and parents about finding and choosing a carreer or field of study, and also be part of the host team at events in the university to show future students what it had to offer.

Comunicação Digital

I spent my last year of university in the prestigious University of São Paulo as an exchange student, to specialize in my field taking.

Professional In Social Communication - Journalism, Comunicación Social - Periodismo

I decided to have a more intense academic research approach in Social Communications Sciences for my bachelor's degree, so I chose this.

Publicidad, Advertising

I studied Advertising for three years.