Assistant Brand Manager Marketing, Johnnie Walker- Executed Johnnie Walker Festive campaign with quality executions from PR, PPL to magazine & digital viral programs in ATL.- (Interim) Led Guinness innovation launching plan by developing agency brief with campaign objectives, positioning, consumer, channel, ATL and BTL plan.

Assistant Brand Manager Marketing, Single Malt Whiskies- Led 360 marketing campaign from developing strategy and planning of various brands simultaneously with quality executions to meet business goal (Key KPIs - Reach, Awareness, Engagement, P4W consumption etc)- Managed Advertisement & Promotion budget (up to 1.3 B KRW a year) to maximize its impact with effectiveness and efficiency.- Developed F24 Marketing Business Plan of Single malt whiskies by defining Business Objective, Brand Opportunities & Challenges, what we must do, Activity Goal, Growth Drivers and Physical availability & Mental availability and aligned with local leadership team and Global brand team. (Talisker and the Singleton)- Launched Special Releases 2023 in Korea by leading E2E process from developing local brand strategy to brand communication planning and execution with external/internal stakeholders to build iconic brands that elevate the consumer’s experience at scale through exclusive/limited edition.- Launched Talisker Wilder Seas in Korea with various digital communications to maximize its reach to target consumers through ATL executions.- Led the Singleton Delicious Discoveries campaign by collaborating influential F&B brands (CNP, TTT etc) to deliver Singleton food pairing association through ATL/BTL executions.- Led Talisker Seafood bar campaign by collaborating influential F&B brand (Oboksusan) to associate Talisker with seafood pairing through ATL/BTL executions.

Marketing Administrative Assistant of Int’l Beers brands- Supported Guinness F&B collaboration campaign (Kitchen Maillard) and BTLexecutions.- Supported Guinness KFA (Korea Football Association) campaign and BTLexecutions (Seoul World Cup Stadium)- Led Guinness Instagram account and planned & developed social contents.

Marketing Administrative Assistant of Local Whisky brands- Supported new W by Windsor campaign with Ryu Jun-yeol in terms of agencycommunications and administrative work.- Led W by Windsor Instagram influencer seeding program and planned &developed contents guidelines and social contents.